개발자가 사용자에게 Windows Marketplace for Mobile 을 통해 직접 판매</li></li></ul><li>Demo : Widget<br />Microsoft Confidential<br />13<br />
GeoLocation – Industry Trends<br />Figure 2 – LBS users worldwide by application, ABI Research 2008<br />Figure 1 – LBS revenue by application, ABI Research 2008<br />Takeaways:<br /><ul><li> Market opportunity for LBS applications is real, especially in the enterprise and consumer navigation application space as shown in Figure 1 and Figure 2.
Industry movements such as Nokia’s acquisition of Navteq for $8.1 billion and Google’s extension of it’s location service to mobile platforms, including its own Android, underscore the seriousness of this opportunity.
Despite this opportunity, only 25% of devices will ship with an in-built GPS chip in 2010. Therefore, there cannot be sole dependence on in-built GPS chips in order for location-based applications to light up.</li></ul>Figure 3 –GPS enabled handset shipments as a % of all handset shipments by region, ABI Research 2008<br />
Geo-Smart Trigger</li></ul>4<br />2<br />3<br />5<br />1<br />Time (When) <br />1CONSUME<br />3<br />Asynchronous<br />When I take a photo from mobile device. it will include location specific information automatically.<br />Include location with content (psm and photos) that I share with my network from my mobile device.<br />I can see my friends shared content sorted by proximity to my current location.<br />Ask my friends if they are around and get an meet up alert if they are near my location and would like to meet up.<br />Switch my settings (PSM, Profile, auto-notification) when I am around different location. <br />Social/with Others<br />Non-social/Myself<br />Content (What) / Interaction(Who)<br />
Demo : Microsoft GoMap<br />http://www.youtube.com/watch?v=vOeHU0lQvNk<br />http://www.youtube.com/watch?v=vOeHU0lQvNk<br />
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