Newspaper Chron and Echo

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Newspaper Chron and Echo

  1. 1. Marketing Campaign for Echo & Chronicle<br />JustynaSpurtacz<br />
  2. 2. Introduction<br />Aim and Objectives<br />The Company<br />The Campaign<br />
  3. 3. AIM and OBJECTIVES<br />Increase of company sales with use of Integrated Marketing Communications<br />New local audience groups<br />New markets / areas of business <br />Relationship Marketing<br />Increase of interaction between the paper and the audience <br />Develop long-term relationships with the readers and the adversities<br />
  4. 4. Publisher developments<br />Local communities focus<br />Circulation and availability of paper<br />Content Management System-Quality improvement<br />DMGT Internet software purchase<br />iAnnounce<br />Online paper development<br />Free News Online<br />Vision<br />Delivering comprehensive local news and information, that both informs and reflects the important issues of the communities they serve<br />The Audience<br /> Loyal, committed and valuable readers and internet users<br />Johnston Press PLC<br />
  5. 5. The Inter-Active Campaign<br />Attract younger audiences<br />Attract ethnic minority groups<br />Increase of social media interaction and online services with audience<br />***<br />Increase interaction among communication channels<br />Highly involve Internet Marketing and Social Media Marketing tools into the campaign<br />Related advertising<br />Be proactive! <br />Get Involved!<br />
  6. 6. Younger audiences<br />Use of social media marketing <br />Become highly interactive:<br />Youth section on Twitter, Facebook<br />Making Facebook more interactive, i.e. Quizzes, Picture Applications <br />Street Art Project<br />Displaying Chronicle Logo as a form of Street Art- graffiti on the walls, pavements <br />Community initiatives which can get young people involved into the paper’s activities:<br />Column / article Contests<br />Features on Young Volunteers/ Community Groups <br />Online Forum for Events and Activities in Northampton <br />
  7. 7. Ethnic minority groups<br />Section/ feature in the paper and websites about ethnic minorities issues<br />Exhibition on cultural diversity in Northamptonshire- getting the audience to co-prepare the event<br />Translationinto different languages, i.e. website or having volunteers interpretations who can translate to non-English speakers<br />Introducing Forum where people could rise important issues- potential of having a story, features or interview on the hot issues<br />Reader to reader news online- put your own news on the website <br />
  8. 8. Twitter<br />Corporate Interface<br />Twitter lists for different audiences<br />Social Media management programme (i.e. Social Oomph)<br />Facebook<br />Corporate Interface<br />Interactive Facebook site<br />Facebook groups for different audiences- i.e. ChronYouth, etc. <br />News on the Facebook Wall<br />Extra materials<br />Events on Facebook<br />Interactive games online<br />Internet , Social Media and Interaction<br />Mobile Phone<br /><ul><li>IPhone Applications
  9. 9. Mobile phone internet activities
  10. 10. Ichron</li></li></ul><li>THANK YOU<br />ANY QUESTIONS?<br />

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