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Newspaper Chron and Echo

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Published in: Business, Technology

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Transcript

  • 1. Marketing Campaign for Echo & Chronicle
    JustynaSpurtacz
  • 2. Introduction
    Aim and Objectives
    The Company
    The Campaign
  • 3. AIM and OBJECTIVES
    Increase of company sales with use of Integrated Marketing Communications
    New local audience groups
    New markets / areas of business
    Relationship Marketing
    Increase of interaction between the paper and the audience
    Develop long-term relationships with the readers and the adversities
  • 4. Publisher developments
    Local communities focus
    Circulation and availability of paper
    Content Management System-Quality improvement
    DMGT Internet software purchase
    iAnnounce
    Online paper development
    Free News Online
    Vision
    Delivering comprehensive local news and information, that both informs and reflects the important issues of the communities they serve
    The Audience
     Loyal, committed and valuable readers and internet users
    Johnston Press PLC
  • 5. The Inter-Active Campaign
    Attract younger audiences
    Attract ethnic minority groups
    Increase of social media interaction and online services with audience
    ***
    Increase interaction among communication channels
    Highly involve Internet Marketing and Social Media Marketing tools into the campaign
    Related advertising
    Be proactive!
    Get Involved!
  • 6. Younger audiences
    Use of social media marketing
    Become highly interactive:
    Youth section on Twitter, Facebook
    Making Facebook more interactive, i.e. Quizzes, Picture Applications
    Street Art Project
    Displaying Chronicle Logo as a form of Street Art- graffiti on the walls, pavements
    Community initiatives which can get young people involved into the paper’s activities:
    Column / article Contests
    Features on Young Volunteers/ Community Groups
    Online Forum for Events and Activities in Northampton
  • 7. Ethnic minority groups
    Section/ feature in the paper and websites about ethnic minorities issues
    Exhibition on cultural diversity in Northamptonshire- getting the audience to co-prepare the event
    Translationinto different languages, i.e. website or having volunteers interpretations who can translate to non-English speakers
    Introducing Forum where people could rise important issues- potential of having a story, features or interview on the hot issues
    Reader to reader news online- put your own news on the website
  • 8. Twitter
    Corporate Interface
    Twitter lists for different audiences
    Social Media management programme (i.e. Social Oomph)
    Facebook
    Corporate Interface
    Interactive Facebook site
    Facebook groups for different audiences- i.e. ChronYouth, etc.
    News on the Facebook Wall
    Extra materials
    Events on Facebook
    Interactive games online
    Internet , Social Media and Interaction
    Mobile Phone
    • IPhone Applications
    • 9. Mobile phone internet activities
    • 10. Ichron
  • THANK YOU
    ANY QUESTIONS?