Japanese Online Shopping: A Proposal of Zero Yen Shop - AikaBanno

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Japanese Online Shopping: A Proposal of Zero Yen Shop - AikaBanno

  1. 1. Japanese Online Shopping:A Proposal of Zero Yen Shop Aika Banno Faculty of engineering
  2. 2. Contents• Research on Japanese online shopping • Introduction • Research results • Discussion• Proposal of a business plan
  3. 3. Introduction • Market scale of Japanese business to consumer electronic commerce Trillion yen 9 8.5 7.8 8 6.7 7 6.1 6 5.3 5 4 3 2 1 0 2007 2008 2009 2010 2011
  4. 4. Research Result • The number of Japanese online shopping web sites classified by annual sale size The number of online shopping web sites 20,000 64 % 15,000 10,000 5,000 0 Annual sale size (million yen)
  5. 5. Discussion• Japanese online shopping is not successful – There are too many similar online shopping web sites – Customers cannot check all of them• Successful marketing strategy is outstanding method
  6. 6. Proposal• Zero yen shop – Outstanding method for online shopping – Needs two things • Real shop • Software of online shopping service
  7. 7. Proposal• Real shop – Offers only complimentary promotion samples • massage chairs, magazines, beverage, foods, cosmetics… – You can enter and enjoy when you have a license license enjoy
  8. 8. Proposal• Software of online shopping service – A license – Be Installed in a smartphone to use
  9. 9. Proposal• Software of online shopping service – When people dont use this, they are limited to enter the shop (ex. once a month)
  10. 10. Proposal• Software of online shopping service – When people dont use this, they are limited to enter the shop (ex. once a month) – The more items they purchase by using this service, the more times they can enter the shop Web sites Purchase
  11. 11. Proposal• Software of online shopping service – When people dont use this, they are limited to enter the shop (ex. once a month) – The more items they purchase by using this service, the more times they can enter the shop – It motivates costumers to buy items Web sites Purchase
  12. 12. Proposal• A main profit of the shop is kickback• Zero yen shop performs like a high quality catalog Web sites Order Purchase makers Kickback money
  13. 13. Thank you for listening

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