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Symphony EYC Overview

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Engage Your Customers

Engage Your Customers
Enable Customer Insights to Drive Execution

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    Symphony EYC Overview Symphony EYC Overview Presentation Transcript

    • Engage Your CustomersEnable Customer Insights to drive Execution
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 2The Rise of the Connected, Informed Customer“The retail consumer is smarter than ever, always-connected and expects a localized,personalized, omni-channel shopping experience across every social platform, retailsite or store that is convenient for them. You know this. We’ve been talking about this foryears and there is no fighting it now.”--Artemis Berry, NRFShoppers are now deeply influenced bydigital content and services on whywhat, where, and how they buy goodsShoppers want product and locationinformation, navigation aids, non-stockedordering, and relevant personal promotionsShoppers expect a mix of products theywant in favored store/online locations,aligned to budget & lifestyle needsLocalizedAssortmentsShoppers need availability commitmentwith choices of store, click & collect,drive-in and home deliveryShoppers desire relevant promotionaloffers that fit their budget, shoppingbehavior & lifestyle needsEngagingOffersBy 2014 almost every mobile phone in the US will be a smartphoneconnected to the internet.--Bain & Co Global Retail & Innovation PracticeDigitalInfluenceSmartStoresOn-DemandFulfillment
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 3Imperatives…Build Customer LoyaltyPut the customer at the center of everything you doEngage thecustomerCommunicate theright messageDeliver on thebrand promiseMake it easier toshop and buyDrive operationalefficiencyCustomer advocacy2-way communicationInfo tools & resourcesContent in contextPersonalized and RelevantMulti-channeltouch points: access andfulfillmentMulti-channel consistencyMaximize promotional in-stocksDynamic multi-channeldistribution strategiesRelevant assortmentsMulti-channel accessAnywhere/anytimefulfillmentCross-process marginimprovementsOptimization withinreality
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 4What It MeansProvide differentiation vs the competitionDeliver value to the bottom lineIncrease organizational productivityEnsure consistent, optimized customer experience across channelsGrow customer equity & trustBuild loyaltyAttract new customersProvide easier shopping environmentDeliver on the brand & offer promiseDrive more profitable investment in loyalty programs, offers & promotionsImprove inventory productivityProvide visibility to the value impact of recommendations and decision-makingGrow profit and like-for-like salesGrow basketsEnsure smarter decisions via utilization of innovative tools in establishedbusiness processesAttract & retain top talent with forward-thinking tools approachesDeploy & update solutions phased to unique business needs for faster,incremental, and continued ROILeverage the harmonized suite that optimizes operations
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 5About Symphony EYC 600+ EMPLOYEESROY SIMRELL, CEO, USASYMPHONY TECHNOLOGY GROUP CO.CORPORATE HQ. IN PALO ALTO, CA, USA15 OF THE WORLD’S 30 LARGEST RETAILERS LEADER IN: Customer EngagementFOUNDED: 2012 | 25+ years Retail History25 OF THE WORLD’S 50 LARGEST CPG SUPPLIERSMore than 1000 customers in over 70 countriesSUPPORT AND DEVELOPMENT CENTERS: Atlanta,Bangalore, Bangkok, Boston, California, Cologne,Helsinki, Hong Kong, Ljubljana, London, Milan, Nantes,Netherlands, Nottingham, Paris, Russia, Stockholm,Stuttgart, Thailand, plus distributor support centers in20 other countriesSymphony EYC delivers ROI for retailers and manufacturers by using customer insights todrive execution. Deployed in over 70 countries, our software and services optimizemutli-channel customer engagement strategies, assortment, merchandising, inventoryfulfillment, store operations and supply chain execution.
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 6Symphony EYC – Enabling Customers Insights to Drive ExecutionMarket-leading customerbehavioral insight & analyticsUnified master data &inventory availability12Only Symphony EYC offers :Collaboration tools & expertisefor retailers and manufacturersDeployed & upgraded in amodular way34InventoryPlanning &ManagementPrice &PromotionManagementRetailer &ManufacturerCollaborationSupply Chain& WarehouseManagementChannelOperationsAssortment& SpacePlanningTargeted &Customer-SpecificMarketingMerchandiseManagement& OperationsCustomerAnalyticsOptimizationCustomer InsightBenefits:Increased Customer LoyaltyMaximized MarginsImproved Productivity
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 7Partial List of Symphony EYC Clients
    • © Copyright Symphony EYC. The contents of this document are confidential and not for reproduction without permission - Page 8Symphony EYC – One Step at a TimePhased deployment aligned to business need and ROICustomer InsightsDrivingAssortments andPersonalized Offersand PromotionsUnified ConsumerDemand andMaster Data DrivingOptimizedInventoryProductivityStarted withInventory Planningthen Master Datathen SpacePlanningCollaborating withRetail Partners onLocalizedAssortments andSpace Plans
    • Engage Your Customers