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Today’s Salesforce Marketing Professional

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  • 1. Today’s MarketingProfessionalA look at the attitudes and preferences of Salesforce® Marketing Professionals in the U.S.Salesforce is a registered trademark of salesforce.com. Windows is aregistered trademark of Microsoft Corporation in the United States andother countries.All other trademarks herein are used for identification purposes and aretrademarks or registered trademarks of their respective companies.© 2013 Symphonic Source. All rights reserved.
  • 2. StudyOverview:Today’sMarketingProfessional Symphonic Source set out to measure the ever-changing nature of SalesforceMarketing Professionals in the US. We tallied their opinions on life inside and outside the workplace to betterunderstand who they are and what inspires them. 53 US-based Salesforce admins took part in the survey conducted by SymphonicSource in April 2013
  • 3. AreyouaPCorMACuser?Answer OptionsResponsePercentResponse CountPC 69.2% 36Mac 30.8% 16answered question 52skipped question 1PC69%Mac31%
  • 4. WhichSocialMedia sourceisyourfavoriteforSalesforce.comrelatedinformation?Answer OptionsResponsePercentResponse CountFacebook 26.0% 13LinkedIn 52.0% 26Twitter 14.0% 7YouTube 8.0% 4answered question 50skipped question 326%52%14%8%FacebookLinkedInTwitterYouTube
  • 5. HowoftenisyourSalesforce.comscrubbedforduplicatedata?Answer OptionsResponsePercentResponse CountNot since we installed 17.0% 9When needed 54.7% 29Religiously 22.6% 12Never done that 5.7% 3answered question 53skipped question 017%55%22%6%Not since we installedWhen neededReligiouslyNever done that
  • 6. Howconcernedareyouaboutduplicatedatacausing"EmailOptOut"or"DoNotCall"violations?Answer OptionsResponsePercentResponse CountNever considered it 9.4% 5Not really 28.3% 15Somewhat 54.7% 29It keeps me up at night 7.5% 4answered question 53skipped question 09%28%55%8%Never considered itNot reallySomewhatIt keeps me up at night
  • 7. Howwould youdefinethe volumeofleadsgeneratedbyMarketingAutomation?(Eloqua,HubSpot,Marketo,Pardot,orSilverpop)Answer OptionsResponsePercentResponse CountNo Marketing Automation here 39.6% 21Too early to tell 11.3% 6Would like more 18.9% 10As expected 26.4% 14Best dollar we ever spent 3.8% 2answered question 53skipped question 040%11%19%26%4%No Marketing Automation hereToo early to tellWould like moreAs expectedBest dollar we ever spent
  • 8. Whichmoviegenreareyour faves?Answer OptionsResponsePercentResponse CountAction 47.1% 24Animated 15.7% 8Chick Flick 13.7% 7Comedy 58.8% 30Documentary 37.3% 19Drama 39.2% 20Horror 15.7% 8Sci-Fi 35.3% 18answered question 51skipped question 247.1%15.7%13.7%58.8%37.3%39.2%15.7%35.3%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%
  • 9. Howoftenareyoureimbursedorcreditedforduplicatecontactsfromapurchasedleadlists?Answer OptionsResponsePercentResponse CountWe dont purchase lead lists 48.1% 25No idea if they are duplicates 15.4% 8Never 17.3% 9Frequently 11.5% 6Always 7.7% 4answered question 52skipped question 148%15%17%13%8%We dont purchase lead listsNo idea if they are duplicatesNeverFrequentlyAlways
  • 10. Whatpercentofyour2012 tradeshowleadswereexistingcontacts?Answer OptionsResponsePercentResponse CountWe were "no show" 18.0% 9Less than 25% 36.0% 1825%-50% 28.0% 1450%-75% 4.0% 2More than 75% 2.0% 1We never checked 12.0% 6answered question 50skipped question 318%36%28%4%2%12%We were "no show"Less than 25%25%-50%50%-75%More than 75%We never checked
  • 11. Howeffectiveisyourcorporateblogforgeneratingleads?Answer OptionsResponsePercentResponse CountNo blog here 28.3% 15Still wishing on that star 41.5% 22Worth my time 24.5% 13Blogging rocks 5.7% 3answered question 53skipped question 028%42%26%6%No blog hereStill wishing on that starWorth my timeBlogging rocks
  • 12. Howmanynewleads/contactsdidyourcompanygeneratefromtradeshows in2012?Answer OptionsResponsePercentResponse CountWe were "no show" 17.0% 9Less than 100 24.5% 13Few Hundred 30.2% 161,000-3,000 20.8% 113,000+ 7.5% 4answered question 53skipped question 017%25%30%21%9%We were "no show"Less than 100Few Hundred1,000-3,0003,000+
  • 13. DoesyourcompanyusetheLeadsfunctionalitywithinSalesforce.com?Answer OptionsResponsePercentResponse CountWe are considering it 11.5% 6Yes 73.1% 38No 15.4% 8answered question 52skipped question 112%73%15%We are considering itYesNo
  • 14. HowlonghaveyoupersonallybeenaSalesforce.comuser?Answer OptionsResponsePercentResponse CountNo license yet 5.7% 3Just started 13.2% 71-2 years 34.0% 183-6 years 35.8% 197+ years 11.3% 6answered question 53skipped question 06%13%34%36%11%No license yetJust started1-2 years3-6 years7+ years
  • 15. Whichsitcomcharactermost resemblesyourself?Answer Options Response Count30answered question 30skipped question 23Number Response Date Response Text1 Apr 14, 2013 Michael J Fox on Family Ties2 Apr 11, 2013 Chandler Bing3 Apr 11, 2013 Do not know.4 Apr 11, 2013 Caroline of 2 Broke Girls5 Apr 11, 2013 Dr Who!6 Apr 11, 2013 Not much of a TV watcher7 Apr 11, 2013 Jerry Seinfeld in Seinfeld8 Apr 10, 2013 Barney Fife9 Apr 9, 2013 John Goodman from Roseanne10 Apr 8, 2013 George Costanza11 Apr 6, 2013 none12 Apr 5, 2013 ?13 Apr 5, 2013 none14 Apr 5, 2013 Monica Bing15 Apr 5, 2013 ALF16 Apr 5, 2013 Sherlock17 Apr 5, 2013 n/a18 Apr 5, 2013 Marty Crane19 Apr 5, 2013 Jessica Day20 Apr 5, 2013 Draper21 Apr 5, 2013 Jess on New Girl22 Apr 5, 2013 Elaine from Seinfeld23 Apr 5, 2013 Jerry Seinfeld24 Apr 5, 2013 Mary Tyler Moore25 Apr 5, 2013 Monica Geller26 Apr 5, 2013 Chandler27 Apr 5, 2013 Frasier28 Apr 5, 2013 Sheldon cooper29 Apr 5, 2013 Parenthood - Joel Graham30 Apr 5, 2013 i dont watch sitcoms
  • 16. Whomostoftenpreparestradeshow/eventleadsforloadingintoSalesforce.com?Answer OptionsResponsePercentResponse CountMarketing 73.6% 39Sales 15.1% 8IT 0.0% 0Nobody 11.3% 6answered question 53skipped question 074%15%0% 11%MarketingSalesITNobody
  • 17. Howmuch didyourcompanybudgetfortradeshows&eventsin2013?Answer OptionsResponsePercentResponse CountNothing this year 9.6% 5Less than $10,000 17.3% 9$10,000-$50,000 26.9% 14$50,000-$150,000 19.2% 10$150,000+ 26.9% 14answered question 52skipped question 110%17%27%19%27%Nothing this yearLess than $10,000$10,000-$50,000$50,000-$150,000$150,000+
  • 18. Doesyourcompanyuse data.com?Answer OptionsResponsePercentResponse CountWe are considering it 13.2% 7Yes 26.4% 14No 45.3% 24Not sure 15.1% 8answered question 53skipped question 013%27%45%15%We are considering itYesNoNot sure
  • 19. Howmanyleadsdidyourcompanygeneratefromwebinarsin2012?Answer OptionsResponsePercentResponse CountAint Nobody Got Time for That 30.0% 15Less than 100 30.0% 15100-500 22.0% 11500-1,000 4.0% 21,000+ 14.0% 7answered question 50skipped question 330%30%22%4%14%Aint Nobody Got Time for ThatLess than 100100-500500-1,0001,000+
  • 20. DoyouholdanySalesforce.comcertifications?Answer OptionsResponsePercentResponse CountYes 13.5% 7No 71.2% 37No, but working on it 15.4% 8answered question 52skipped question 114%71%15%YesNoNo, but working on it
  • 21. Howlongdoesitnormallytakefortradeshow/eventleadstogetinSalesforce.com?Answer OptionsResponsePercentResponse CountSame day 9.4% 5Within a week 52.8% 28More than a week 9.4% 5Who knows 11.3% 6Not applicable 17.0% 9answered question 53skipped question 010%53%9%11%17%Same dayWithin a weekMore than a weekWho knowsNot applicable
  • 22. Howoftendo youwork fromhome?Answer OptionsResponsePercentResponse CountI wish 13.5% 7On Rare Occasion 51.9% 27Frequently 30.8% 16Chained to the house 3.8% 2answered question 52skipped question 113%52%31%4%I wishOn Rare OccasionFrequentlyChained to the house
  • 23. Whointhebusinessworlddo youmostadmire?Answer Options Response Count33answered question 33skipped question 20NumberResponseDateResponse Text1 4/14/2013Anyone who gets things done whilerespecting customer wishes!2 4/11/2013Seth Godwin3 4/11/2013Richard Branson4 4/11/2013Sheryl Sandberg5 4/11/2013Andrew Edwards, growing global companythat is still private6 4/11/2013Bill Gates7 4/11/2013Dr. Chester Karrass8 4/11/2013Those who consistently stick to theirprinciples9 4/11/2013Michael Bloomberg10 4/10/2013Jack Welch11 4/9/2013Dabney Coleman12 4/8/2013Marc Benioff13 4/6/2013Steve Jobs14 4/5/2013Mr. Marriott15 4/5/2013Steve Jobs16 4/5/2013me17 4/5/2013Marc Benioff18 4/5/2013Sir Richard Branson19 4/5/2013Kermit the Frog (Honestly dontknow that I have a relevantanswer for this)20 4/5/2013n/a21 4/5/2013Steve Jobs22 4/5/2013Marissa Mayer23 4/5/2013Jack Welch24 4/5/2013Those who have successfullyretired to their retreat in CostaRica25 4/5/2013Sir Richard Branson26 4/5/2013Richard Branson27 4/5/2013Jon Jackson - Mobile Posse, CEO28 4/5/2013Judy Sim and Sheryl Sandberg29 4/5/2013Richard Branson30 4/5/2013Seth Godin31 4/5/2013Warren buffe32 4/5/2013Jack Dorsey and Biz Stone33 4/5/2013marc benioff
  • 24. FormoreinformationaboutSymphonicSourceandourproductspleasevisit:www.symphonicsource.comwww.cloudingo.comwww.dupecatcher.comSurvey results were tallied by Surveymonkey.com

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