Symantec SMB Survey
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Symantec SMB Survey

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    Symantec SMB Survey Symantec SMB Survey Presentation Transcript

    • 2013
    • METHODOLOGYReRezsurveyed2,452globalSMBsacross20countriesNorthAmerica (2countries)UnitedStatesCanadaLatinAmerica (4countries)MexicoBrazilColombiaArgentinaEMEA (5countries)UnitedKingdomGermanyFranceItalyUnitedArabEmiratesAPJ (9countries)ChinaJapanAustraliaNewZealandIndiaSingaporeHongKongMalaysiaThailand
    • PROFILE OF SMBs SURVEYEDHowmanyemployeesdoesyourorganizationhaveinalllocationsworldwide?TypicalSMB founded in1996, has60 employeesTypicalfounder isin early 50’sRespondent involved inspecifying/managingallaspects of computing
    • SMB IT CONFIDENCE INDEXWhat differentiates a top-tier SMB?Top-tierSMBs based on IT ConfidenceIndex have better outcomesWhat keeps top-tier SMBs up at night?How to duplicate the top-tier SMBs’ success
    • IT philosophiesare influencedby their founderCHARACTERISTICS OF TOP-TIER SMBsMore likelyto havelargecorporate experienceExperience more likelyto haveeffect on ITUseITstrategicallytomove businessforwardInvestsin high-qualitycomputing infrastructure
    • More likelyto deploy advancedcomputing platformsSee advanced initiativesasworth therisk(36 to 47 pts. higher)CHARACTERISTICS OF TOP-TIER SMBs
    • OUTCOMES FOR TOP-TIER SMBsITmore impactfulon theircore businessobjectivesTheyare more secureTheyreport a 51 percent lowerannual lossfrom cyberattacks
    • OUTCOMES FOR TOP-TIER SMBsThey better manage computingcomplexityEasierstorage managementShorter backup windowsMore confidence indisasterpreparednessBetter storage utilizationratesTheir IT budgets are actually slightly lower(about7percentloweroverall)
    • WHAT KEEPS TOP-TIER SMBs UP AT NIGHT?BusinessChallengesTheeconomyBusiness uncertaintyCompetitionIT ChallengesSecurityDisasterpreparednessDataprotection
    • THINK LIKE A FOUNDER!Invest for value, not costUse IT strategically to address core business objectivesKeep your IT house in order