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Symantec 2010 Channel Vision and Strategy
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Symantec 2010 Channel Vision and Strategy

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Symantec's 2010 channel strategy and vision, including planned enhancements to the Symantec Partner Program, is focused on helping partners differentiate their businesses, maximize sales opportunities …

Symantec's 2010 channel strategy and vision, including planned enhancements to the Symantec Partner Program, is focused on helping partners differentiate their businesses, maximize sales opportunities and accelerate profitability.

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  • 1. Symantec 2010 Channel Vision and Strategy Program Enhancements to offer new growth opportunities for partners Symantec 2010 Channel Vision and Strategy Announcement 1
  • 2. Symantec Channel Vision In 2010, Symantec continues to reinforce our commitment to our partners Symantec Channel Vision: – Offer opportunities for growth for our partners’ businesses – Provide partners with relevant, market leading solutions to help secure and manage their customers’ information – Enable partners to deliver superior customer value Symantec 2010 Channel Vision and Strategy Announcement 2
  • 3. Symantec’s Channel Vision: 3 Strategic Pillars Differentiate Maximize Accelerate Business Opportunities Profitability The Enhanced Symantec Partner Program Symantec 2010 Channel Vision and Strategy Announcement 3
  • 4. Symantec Partner Program Enhancements Specializations will become the cornerstone of Symantec’s channel strategy Enterprise Endpoint Storage Data Security Management Management Protection Data Loss IT Compliance High Archive and Prevention Availability eDiscovery SMB Segment Specialization Core Specializations Market Segment Symantec 2010 Channel Vision and Strategy Announcement 4
  • 5. Symantec Partner Program Enhancements Specialization Benefits • Financial benefits, such as Opportunity Registration • Access to resell complex products • Specialization designation in Symantec Partner Locator • Solution information, training, knowledge bases • Access to Beta Programs • Access to Marketing Campaigns or promotions Benefits vary by region and Specialization Symantec 2010 Channel Vision and Strategy Announcement 5
  • 6. The Enhanced Symantec Partner Program Investment = Benefits With increasing investment in Specializations, partners will realize additional value and gain a competitive advantage Symantec 2010 Channel Vision and Strategy Announcement 6
  • 7. What is in this strategy for me? Differentiate Increase Expertise Align With Growth Opportunities Showcase Expertise Leverage the Portfolio Symantec 2010 Partner Vision and Strategy Announcement 7
  • 8. Moving Forward • The enhanced Symantec Partner Program structure launches in December quarter 2010 • Partners have ample time to prepare for their transition • Partners will begin/continue the process of achieving Specializations to maximize our program benefits Symantec 2010 Channel Vision and Strategy Announcement 8