Social Media Marketing Tools


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Social Media Marketing Tools - introduction

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Social Media Marketing Tools

  1. 1. Social Media Marketing Tools <ul><li>Sylwia Presley </li></ul>
  2. 2. Contents <ul><li>(1)Introduction: Social Media Landscape </li></ul><ul><li>(2)Social Media Tools and Branding </li></ul><ul><li>(3) Few tips on Content and Relationship Management </li></ul>
  3. 3. Introduction Social Media Landscape
  4. 4.
  5. 6. Criteria of SM Landscape <ul><li>Type of tool, options </li></ul><ul><li>Type of behavior </li></ul><ul><li>Type of content </li></ul><ul><li>Type of device </li></ul><ul><li>Type of activity </li></ul>
  6. 7. Mixed functionality
  7. 8. Social Media Tools Branding
  8. 9. Blogging <ul><li>Writing an on-line journal with posts published in reverse chronological order. </li></ul><ul><li>Wordpress, Blogger, Posterous, Tumblr, Squarespace. </li></ul><ul><li>Title, subtitle; sidebar; tags, categories; archives; pages, posts and comments; RSS feeds, pingback; about section. </li></ul><ul><li>Allows longer posts and all types of content. </li></ul>
  9. 11. Microblogging <ul><li>Writing short messages (Twitter: 140) published in reverse chronological order. </li></ul><ul><li>Twitter, Plurk,, AudioBoo, DailyBooth. </li></ul><ul><li>Profile/Bio; update, response, direct message; following; lists; hashtags and trends; shortened URLs; additional applications. </li></ul><ul><li>Allows real-time communication; enhances networking with any person; is non-intrusive; allows sharing various content. </li></ul>
  10. 13. Social Networking <ul><li>Building and maintaining relationships based on common interests, relationships and experiences. </li></ul><ul><li>Facebook, MySpace, LinkedIn, Shelfari, Hi5, LastFM. </li></ul><ul><li>Profile; Privacy; Friends; Photos, Videos; other options; wall updates, messaging. </li></ul><ul><li>Allows you to connect through your networks, develop new relationships and share content to relevant audiences. </li></ul>
  11. 15. Video Sharing <ul><li>Uploading video files to a dedicated platform to share with larger audience and allow feedback. </li></ul><ul><li>YouTube, Vimeo, Hulu </li></ul><ul><li>Channels and Profiles; Video formats; tagging and description; privacy; comments; rating. </li></ul><ul><li>Allows you to share video content; collect feedback; document events; share, rate and discuss content of others. </li></ul>
  12. 17. Photo Sharing <ul><li>Uploading photo files to a dedicated platform to share them with larger audience and allow feedback. </li></ul><ul><li>Flickr, Fotki, Picassa, Photobucket. </li></ul><ul><li>Profile; gallery; tags and description; rating; comments; Creative Commons. </li></ul><ul><li>Allows you to share photo documentation, create galleries, receive feedback but also comment, rate and share photos of other users. </li></ul>
  13. 19. Audio Sharing <ul><li>Uploading audio files to a dedicated platform to share with larger audience and allow feedback. </li></ul><ul><li>iTunes, iPadio </li></ul><ul><li>Channels and Profiles; audio formats; tagging and description; privacy; comments; rating. </li></ul><ul><li>Allows you to share your own audio content and discuss it with others; share, rate and discuss their podcasts. </li></ul>
  14. 21. Document Sharing <ul><li>Allows you to upload documents to share them with your contacts and receive feedback; </li></ul><ul><li>SlideShare, Prezi, Sribd. </li></ul><ul><li>Profile; documents; tags and description; events; comments; contacts. </li></ul><ul><li>Great tool to share documents from events and presentations; great knowledge pool of free resources and case studies. </li></ul>
  15. 23. Livestreaming <ul><li>Real-time streaming of video content on-line. </li></ul><ul><li>Ustream, Qik, Bambuser. </li></ul><ul><li>Channel; social feed/chat; tags and description; contacts; Twitter and YouTube integration. </li></ul><ul><li>Allows you to document events real-time and interact with your audience. </li></ul>
  16. 25. Geo-Location <ul><li>Tools based on geographical location of your updates. </li></ul><ul><li>Foursquare, Panoramio, #uksnow map 2.0 </li></ul><ul><li>Profile; options; contacts; updates; tags; gaming elements; visualization. </li></ul><ul><li>Allows you to network based on your location. </li></ul>
  17. 27. Forums <ul><li>On-line communities based on textual discussions on specific topics in form of threads. </li></ul><ul><li>Google Groups,, </li></ul><ul><li>Profile; thread and post; responses; membership types; moderation. </li></ul><ul><li>Allows you to discuss specific issues and hobbies with similarly minded people in closed, moderated environment. </li></ul>
  18. 28. ?
  19. 29. Tips Content and Relationship Management
  20. 30. Social Bookmarking <ul><li>Allows you to save and organize links </li></ul>
  21. 31. RSS Readers <ul><li>Allows you to read all blog RSS feeds in one place. </li></ul>
  22. 32. Aggregating <ul><li>Allows you to collect all your own updates in one place. </li></ul>
  23. 33. Automating <ul><li>Allows you to post one update to all your platforms. </li></ul>
  24. 34. Monitoring <ul><li>Tools providing you with stats (Google Analytics) and feeds on how your brand is mentioned on-line (Google Alerts). </li></ul>
  25. 35. Ethics, privacy, transparency <ul><li>Rules of on-line presence (ethics) </li></ul><ul><li>Access to information (privacy) </li></ul><ul><li>Openness, honesty, copy rights (transparency) </li></ul>
  26. 36. QUESTIONS: What is YOUR social media landscape? What is YOUR voice? What is YOUR brand?
  27. 37. THANK YOU! <ul><li> </li></ul><ul><li> </li></ul><ul><li>@presleysylwia </li></ul><ul><li>[email_address] </li></ul>
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