Blogging The Future Sylwia


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notes for session on future of on-line journalism and blogging

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Blogging The Future Sylwia

  1. 1. Future of Blogging and On- Line Journalism ideas for session during Blogging The Future Summit in Cairo, 14-15 May 2009
  2. 2. Note: the ideas below are just guidelines, starting point for discussion.
  3. 3. „The newspaper industry just gave away another free meal, er Twitter: do they have any left?‟ Robert Scoble, 19/04/2009 any-left/ Meal left #1: their distribution. Meal left #2 (partially eaten): their understanding of the local community, Meal left #3: they still have journalists who can be paid to chew on something for a while Meal left #4: objectivity and accountability. Meal left #5: Systems for aggregating and archiving information. Meal left #6 (partially eaten): they have brands that many people who are older, and therefore understand politics, business, sports, news, influence, wealth, and many other topics, love a lot more than Facebook or Twitter.
  4. 4. „The newspaper industry just gave away another free meal, er Twitter: do they have any left?‟ Robert Scoble, 19/04/2009 left/ Meal left #7: They have news systems that are very robust. Meal left #8: They have a room of curators. Meal left #9: Sources. The San Jose Mercury News can get into the Mayor‟s Office. I can‟t. Well, I probably could, but it would take a while to figure out who to call, what the stories are, who the gatekeepers are, etc. When I visited the Capital I had a journalist as a guide. If I didn‟t have someone who was familiar with the Capital I would never have gotten past all the gatekeepers and I would not have been as effective. Meal left #10: Relationships and an understanding of same. Meal left #11: a newsroom. Meal left #12: great opinion writers who understand the news system a lot better than most Twitter users.
  5. 5. „The newspaper industry just gave away another free meal, er Twitter: do they have any left?‟ Robert Scoble, 19/04/2009 left/ We are in the middle of moving to a real-time system for EVERYTHING. That is where we could work together. Why don‟t the geeks and the last remaining news organizations create something new?
  6. 6. Guest Post by Anita Bruzzese ( - What Bloggers Can Learn From Journalists December 15, 2008 can-learn-from-journalists/ 1. It takes time to gain trust. 2. You are what you write. 3. Use attribution. 4. Step away from the computer. 5. Look for the news peg. 6. Be consistent. 7. Precision is key. 8. Just get on with it. 9. Rewrite.
  7. 7. Did the Internet kill journalism? Paul Knox, chair of the School of Journalism at Ryerson University in Toronto, quot;[Mainstream reporters] have to figure out a way to make social networking applications and tools part of their newsgathering system and to really deal with whatever comes down the pipe in terms of new applications and incorporate it,quot; “The State of the News Media 2009”, an annual report on American journalism 'The public retained a deep skepticism about what they see, hear and read in the media.' 'According to the Pew Research Center's State of the News Media 2009 report, power is shifting to the individual journalist and away from journalistic institutions' Dan Gillmor, director of the Center for Citizen Media, a
  8. 8. Technorati‟s recent „State of the Blogosphere‟ study; ( „Bloggers are… * Not a homogenous group: Personal, professional, and corporate bloggers all have differing goals and cover an average of five topics within each blog. * Savvy and sophisticated: On average, bloggers use five different techniques to drive traffic to their blog. They‟re using an average of seven publishing tools on their blog and four distinct metrics for measuring success. „
  9. 9. Technorati‟s recent „State of the Blogosphere‟ study; “From a journalistic perspective: Blogging and other conversational media are entering a new phase when it comes to community information needs — they're growing up. Traditional media are using these tools to do better journalism, and are beginning to engage their audiences in the journalism. Entrepreneurial journalists are finding profitable niches. Advertisers are starting to grasp the value of the conversations, and so on. The big issues remain, including the crucial one of trust. Here, too, we're seeing progress. The best blogs are as trustworthy as any traditional media, if not more. The worst, often offering fact-challenged commentary, are reprehensible and irresponsible. But audiences are learning, perhaps too slowly, that modern media require a more activist approach. We need to be skeptical of everything, but not equally skeptical of everything. We need to use judgement, to get more information — and to go outside our personal comfort zones.” Dan Gillmor Director Knight Center for Digital Media Entrepreneurship Kauffman Professor of Digital Media Entrepreneurship Walter Cronkite School of Journalism & Mass Communication, Arizona State University
  10. 10. Technorati‟s recent „State of the Blogosphere‟ study; “The future of blogs will have arrived when you check your favorite blog for sports news in the morning, instead of your local paper.” Richard MacManus Founder / Editor ReadWriteWeb
  11. 11. THANK YOU