Building a sustainable business model around CC and Music
Sylvain Zimmer
    Founder, CTO



    sylvain@jamendo.com
Two facts
And their consequences
<1>
All the music that has ever
been played on Earth will
    be available online
All the music that has ever
been played on Earth will
    be available online
          (almost)
What does it mean?

It will be free
Or extremely cheap
Artist revenues from other sources
<2>
The Computer is the
  Record Label
“A record label [...] coordinates the
production, manufacture, distribution,
   promotion, and enforcement of
    copyrigh...
“A record label [...] coordinates the
production, manufacture, distribution,
   promotion, and enforcement of
    copyrigh...
“A record label [...] coordinates the
production, manufacture, distribution,
   promotion, and enforcement of
    copyrigh...
“A record label [...] coordinates the
production, manufacture, distribution,
   promotion, and enforcement of
    copyrigh...
“A record label [...] coordinates the
production, manufacture, distribution,
   promotion, and enforcement of
    copyrigh...
What does it mean?

Making music from A to Z is getting:
 Cheaper
 Easier
 Frictionless

Much more music is coming
Enter Jamendo
For Artists
The basic deal:
 Upload your CC music for free
 We share advertising revenue 50/50
 Non-exclusive, one-click t...
For Users
Thanks to the CC license, users can :
 Listen
 Download via P2P
 Review, Share, Blog
 Widgetize
 Remix
... but do I want to
listen to free music?
La Goutte Au Nez

                 funk reggae jazz fanfare

                 France

                 P2P: 10.000+
      ...
Ehma

           classical piano solo

           Belgium

           P2P: 50.000+ (5 albums)
           Buzzteam: 1.066 m...
Black Era

              ambient electro triphop

              Italy

              3 albums on Jamendo
              Top...
... And 4000 others!
Demos
Building a CC-enabled
       company
     And making it sustainable
CC =>

Innovation
Openness
 Business model (50/50)
 Technology (API)
 Content (we are a Babel not a Label)

Copyright => U...
Europe =>

Focus on non-english speakers
Cultural diversity
Surprising results:
 India
 Japan
Community =>

Best way of detecting CC-uncompatible
content and commercial uses of NC content
CC makes the community feel ...
B2C Revenue streams
B2B Revenue streams

Music licensing
Platform licensing
Backcatalogs
But is all of this new?
No!

What is the biggest online music platform?
 iTunes BitTorrent

What is the biggest donation-based online
music platfo...
What’s next?
Lots of new artist programs

  Anteriority proof
  Many more commercial partners to reach
  new audiences
  Cross-uploadin...
More official languages

Russian
Swedish
Czech
Ukrainian
Japanese
CHINESE !
... ?
Thanks for your attention




           blog.jamendo.com
 www.flickr.com/photos/tjt195/220510703/
Sylvain Zimmer from Jamendo at Wikimania 07
Sylvain Zimmer from Jamendo at Wikimania 07
Sylvain Zimmer from Jamendo at Wikimania 07
Sylvain Zimmer from Jamendo at Wikimania 07
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Sylvain Zimmer from Jamendo at Wikimania 07

  1. 1. Building a sustainable business model around CC and Music
  2. 2. Sylvain Zimmer Founder, CTO sylvain@jamendo.com
  3. 3. Two facts And their consequences
  4. 4. <1>
  5. 5. All the music that has ever been played on Earth will be available online
  6. 6. All the music that has ever been played on Earth will be available online (almost)
  7. 7. What does it mean? It will be free Or extremely cheap Artist revenues from other sources
  8. 8. <2>
  9. 9. The Computer is the Record Label
  10. 10. “A record label [...] coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection [...] and maintains contracts with recording artists and their managers.” http://en.wikipedia.org/wiki/Record_label
  11. 11. “A record label [...] coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection [...] and maintains contracts with recording artists and their managers.” http://en.wikipedia.org/wiki/Record_label
  12. 12. “A record label [...] coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection [...] and maintains contracts with recording artists and their managers.” http://en.wikipedia.org/wiki/Record_label
  13. 13. “A record label [...] coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection [...] and maintains contracts with recording artists and their managers.” http://en.wikipedia.org/wiki/Record_label
  14. 14. “A record label [...] coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection [...] and maintains contracts with recording artists and their managers.” http://en.wikipedia.org/wiki/Record_label
  15. 15. What does it mean? Making music from A to Z is getting: Cheaper Easier Frictionless Much more music is coming
  16. 16. Enter Jamendo
  17. 17. For Artists The basic deal: Upload your CC music for free We share advertising revenue 50/50 Non-exclusive, one-click termination Individual Rights Management (“Programs”) Receive donations Grant commercial usage rights to Jamendo partners
  18. 18. For Users Thanks to the CC license, users can : Listen Download via P2P Review, Share, Blog Widgetize Remix
  19. 19. ... but do I want to listen to free music?
  20. 20. La Goutte Au Nez funk reggae jazz fanfare France P2P: 10.000+ Streaming: 50.000+ CC by-nc-sa www.jamendo.com/artist/lagoutteaunez/
  21. 21. Ehma classical piano solo Belgium P2P: 50.000+ (5 albums) Buzzteam: 1.066 members Free art license www.jamendo.com/artist/ehma
  22. 22. Black Era ambient electro triphop Italy 3 albums on Jamendo Tops the triphop tag CC by-nc-sa www.jamendo.com/artist/blackera/
  23. 23. ... And 4000 others!
  24. 24. Demos
  25. 25. Building a CC-enabled company And making it sustainable
  26. 26. CC => Innovation Openness Business model (50/50) Technology (API) Content (we are a Babel not a Label) Copyright => Usage right
  27. 27. Europe => Focus on non-english speakers Cultural diversity Surprising results: India Japan
  28. 28. Community => Best way of detecting CC-uncompatible content and commercial uses of NC content CC makes the community feel more confident, active Also more attentive
  29. 29. B2C Revenue streams
  30. 30. B2B Revenue streams Music licensing Platform licensing Backcatalogs
  31. 31. But is all of this new?
  32. 32. No! What is the biggest online music platform? iTunes BitTorrent What is the biggest donation-based online music platform? Jamendo iTunes Creative Commons is a DRM ;-) It’s all about making the right choices from the beginning
  33. 33. What’s next?
  34. 34. Lots of new artist programs Anteriority proof Many more commercial partners to reach new audiences Cross-uploading (archive.org / ccmixter / blip.tv / eMusic / iTunes / ... )
  35. 35. More official languages Russian Swedish Czech Ukrainian Japanese CHINESE ! ... ?
  36. 36. Thanks for your attention blog.jamendo.com www.flickr.com/photos/tjt195/220510703/

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