KIWA
PROJECT
COMM-366: DESIGNING MEDIA FOR SOCIAL CHANGE
DATE BY
2009-10-08 AMANDA ASHLEY + SYLVIA LY

ABOUT KIWA
mission to empower Koreatown’s low-wage
immigrant workers and to develop a
progressive constituency and leadership in the
Koreatown community that can struggle in
solidarity with other underrepresented
communities in and beyond Koreatown.

KIWA’S EXISTING MEDIA
includes website (news; info; photo + video gallery; calendar of events; forum) + unpublished video content

WHAT KIWA IS
LOOKING FOR
*to be able to produce and broadcast own media
*to engage people interested in their campaigns—
interested volunteers + supporters who already
visit their website seeking more involvement and
contribution opportunities
*to create an outlet for discussion around their
current campaigns and events
*to provide a means for people to share and
contribute to what is happening
*to provide a means for people to register for
opportunities online

WHERE WE COME IN
amanda ashley (filmmaker) + sylvia ly (web designer)

THE PROJECT
part1 blog set-up + training
part2 video production + training
objective to develop a blog for video and text
content that will help connect current members of
KIWA with insiders and outsiders who are interested
in the organization’s campaigns and projects
sample video

THE
AUDIENCE
*community members involved with KIWA
—primarily Koreans + Hispanics
—workers + residents of Koreatown
—age range between 18-50, concentrated in 20-30
*(interested) volunteers + supporters

THE WORKPLAN
PART1 BLOG
BY OCTOBER 15, 2009
*give Joyce proposed project outline + receive approval
BY OCTOBER 29, 2009
*receive FTP access to subdirectory on server
*install Wordpress to subdirectory
BY NOVEMBER 1, 2009
*install any plugins / xtras necessary
*set up custom Wordpress template
BY NOVEMBER 4, 2009
*train KIWA members how to use Wordpress
*add some content to blog
BY PROJECT DUE DATE
*have KIWA’s webmaster add link on main website to blog subdirectory

THE WORKPLAN
PART2 VIDEO
BY NOVEMBER 11, 2009
*gather video footage
*interview KIWA staff
BY NOVEMBER 26, 2009
*edit video
*upload video to blog
BY DECEMBER 8, 2009
*install video production software
*teach KIWA tech group how to make and upload simple videos

POTENTIAL CHALLENGES
*working alongside current webmaster (only speaks Korean)
*getting video editing software for KIWA
*they have slow computers that like to freeze
*collecting / converting / editing KIWA’s current video footage
*training KIWA members

KIWA
PROJECT
COMM-366: DESIGNING MEDIA FOR SOCIAL CHANGE
DATE BY
2009-10-08 AMANDA ASHLEY + SYLVIA LY