Internet Marketing  for Writers & Businesses   CONNECTING TO THE WORLD, SELLING YOUR PRODUCTS AND SERVICES, AND USING TECH...
What We’ll Be Learning <ul><li>Setting up your website   </li></ul><ul><li>Tips Before you Start Your Marketing on the Int...
Advantages/Disadvantages <ul><li>The Internet connects you to billions of people around the world </li></ul><ul><li>There ...
Get The Book! <ul><li>A guide for writers with or without published work. A comprehensive resource that every writer shoul...
Getting Started Checklist <ul><li>Computer </li></ul><ul><li>Internet Access </li></ul><ul><li>Getting an email address </...
Setting up a writer’s website <ul><li>Decide if you want to hire someone or be your own web designer </li></ul><ul><li>Get...
Tips Before You Start Your  Marketing on the Internet   <ul><li>A 100 word synopsis of book   </li></ul><ul><li>A paragrap...
Marketing You and Your Site  on the Internet <ul><li>Search Engines </li></ul><ul><li>Exchange Links </li></ul><ul><li>Wri...
BLOGGING 101 A new blog is created every 5.8 seconds.   (Source: Pew)
Blogging 101  … <ul><li>You'll be seen as an expert in your niche   </li></ul><ul><li>People regard you as a human being t...
… Blogging 101 from Stephan Spencer is founder and president of Netconcepts  Write blog posts as interesting links augment...
Digital Internet Media <ul><li>Audio Books </li></ul><ul><li>Podcasting </li></ul><ul><li>Book Movie Trailers </li></ul><u...
E – BOOK 101 <ul><li>QUICK FACTS </li></ul><ul><li>Bill Gates predicted a paperless society by 2010. </li></ul><ul><li>E-b...
… E – BOOKS 101 <ul><li>“ 70% of book fair visitors are ready to buy electronic books if they can run them on any computer...
HTML’ing! A little bit of HTML never hurts anyone especially when marketing and posting around the Internet HTML  ( defini...
HTML’ing B = Bold I = Italics It’s suggested not to  underline  unless it’s a link Also you should learn how to link and b...
Get The Book! <ul><li>A guide for writers with or without published work. A comprehensive resource that every writer shoul...
Internet Marketing  <ul><li>Never stop learning or looking for new ways </li></ul><ul><li>Other Marketing tactics can be t...
Get The Book! <ul><li>A guide for writers with or without published work. A comprehensive resource that every writer shoul...
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Internet Marketing for Authors & Businesses

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  • Introduce self, history and how technology is changing constantly.
  • Internet Marketing for Authors & Businesses

    1. 1. Internet Marketing for Writers & Businesses CONNECTING TO THE WORLD, SELLING YOUR PRODUCTS AND SERVICES, AND USING TECHNOLOGY TO MAKE MORE MONEY.
    2. 2. What We’ll Be Learning <ul><li>Setting up your website </li></ul><ul><li>Tips Before you Start Your Marketing on the Internet </li></ul><ul><li>Marketing You and Your Site on the Internet </li></ul><ul><li>Blogging </li></ul><ul><li>E-book Technology </li></ul><ul><li>Basic HTML Language </li></ul>
    3. 3. Advantages/Disadvantages <ul><li>The Internet connects you to billions of people around the world </li></ul><ul><li>There are more online ways to sell a book than offline ways. </li></ul><ul><li>You never have to leave home and you can work at all hours of the night. </li></ul><ul><li>There’s a lot of time consuming work & follow up. </li></ul><ul><li>The Internet moves very fast. </li></ul><ul><li>You’re terrified someone will steal your work. </li></ul>
    4. 4. Get The Book! <ul><li>A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet. </li></ul>Buy Today from Author or Available on SylviaHubbard.com
    5. 5. Getting Started Checklist <ul><li>Computer </li></ul><ul><li>Internet Access </li></ul><ul><li>Getting an email address </li></ul><ul><li>Signature Line </li></ul><ul><li>The number one rule to having an email address is always have one and always check it at least three times a week. </li></ul><ul><li>You’re missing your chance to sell a book every time you send out an email without a signature line. </li></ul>
    6. 6. Setting up a writer’s website <ul><li>Decide if you want to hire someone or be your own web designer </li></ul><ul><li>Get your own domain name! Don’t let others buy it for you. </li></ul><ul><li>Your website should never be stagnant </li></ul><ul><li>How many times do you want to visit your website? </li></ul><ul><li>Make sure that it’s able to be changed at least once a month. </li></ul><ul><li>Make sure there is a way for visitor’s to leave their contact information </li></ul>
    7. 7. Tips Before You Start Your Marketing on the Internet <ul><li>A 100 word synopsis of book </li></ul><ul><li>A paragraph briefly giving the author’s bio (100 words with URL) </li></ul><ul><li>Press Sheet / Press Kit </li></ul>Always carry around on a flash drive the following for those just in case moments: You never want to miss those moments that could mean a lot!
    8. 8. Marketing You and Your Site on the Internet <ul><li>Search Engines </li></ul><ul><li>Exchange Links </li></ul><ul><li>Writing Communities </li></ul><ul><li>Online Workshops </li></ul><ul><li>Author Chats </li></ul><ul><li>Mailing Lists </li></ul><ul><li>E-zines & E-Mags </li></ul><ul><li>Online Bookstores </li></ul><ul><li>Book Clubs </li></ul><ul><li>Web Features </li></ul><ul><li>Reviews </li></ul><ul><li>Contributions </li></ul><ul><li>Blogging… </li></ul>
    9. 9. BLOGGING 101 A new blog is created every 5.8 seconds. (Source: Pew)
    10. 10. Blogging 101 … <ul><li>You'll be seen as an expert in your niche </li></ul><ul><li>People regard you as a human being they can relate to </li></ul><ul><li>Search engines love blogs. </li></ul>Can blogging have a positive impact on your bottom line? YES! ABSOLUTELY! If It’s done right!
    11. 11. … Blogging 101 from Stephan Spencer is founder and president of Netconcepts Write blog posts as interesting links augmented with your own brief commentary Encourage audience participation Update your blog frequently Use a blogging service or software Provide multiple paths to your posts Register with various blog directories and participate in blogger communities Have an RSS (Really Simple Syndication) feed Allow readers to subscribe to blog updates via email Don't be afraid to enlist some help Learn a little HTML Put signature info in all posts Exercise good judgment .
    12. 12. Digital Internet Media <ul><li>Audio Books </li></ul><ul><li>Podcasting </li></ul><ul><li>Book Movie Trailers </li></ul><ul><li>Internet TV/Video </li></ul>
    13. 13. E – BOOK 101 <ul><li>QUICK FACTS </li></ul><ul><li>Bill Gates predicted a paperless society by 2010. </li></ul><ul><li>E-books can be downloaded on almost any new digital media device in various formats. </li></ul><ul><li>In 2000, Author Stephen King touched off an explosion in the electronic book world this week, breaking records and crashing Web sites as readers rushed to get a copy of his new novella. </li></ul>
    14. 14. … E – BOOKS 101 <ul><li>“ 70% of book fair visitors are ready to buy electronic books if they can run them on any computer. 67% are ready to read them. 62% would borrow them from a library.&quot; -- Open E-Book Forum as reported in Booktech the Magazine , January/February 2003 </li></ul><ul><li>&quot;eBook sales increased 1,442% in January 2003 over January 2002.&quot; -- Publishers Weekly , March 24, 2003. </li></ul><ul><li>  </li></ul><ul><li>&quot;Many advances are between $1,500 and $7,500.&quot; -- Publishing for Profit by Tom Woll, page 109. </li></ul>
    15. 15. HTML’ing! A little bit of HTML never hurts anyone especially when marketing and posting around the Internet HTML ( definition ) – Hypertext Mark Up Language
    16. 16. HTML’ing B = Bold I = Italics It’s suggested not to underline unless it’s a link Also you should learn how to link and bring images in Use < to open a code and > to close the code Scripts must be exact. Be careful of the forthcoming changes as the Internet regulates to more CSS scripts More detailed HTML scriptwriting can be found in book
    17. 17. Get The Book! <ul><li>A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet. </li></ul>Buy Today from Author or Available on SylviaHubbard.com
    18. 18. Internet Marketing <ul><li>Never stop learning or looking for new ways </li></ul><ul><li>Other Marketing tactics can be transferred to Book Marketing </li></ul><ul><li>Use the free first </li></ul><ul><li>Don’t spam </li></ul><ul><li>Get the book! </li></ul>in closing
    19. 19. Get The Book! <ul><li>A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet. </li></ul>Buy Today from Author or Available on SylviaHubbard.com

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