The BIGGEST mistake
most photographers
make is:
. . . Not being a SALESMAN . . .
Why is salesman a dirty
word in our culture?
is it this?
google “salesman” and this is what you get
No one wants to be
“SOLD”
People clients ask about PRICE
because the don’t know how to
quantify what we do.
but they know how long it takes them to ...
•

Guidance

•

Options

•

Choice (or the illusion of choice)

•

an experience consistent with their
EXPECTATIONS! (ie -...
$$$ MISTAKES
Charge “Real” Money
Cost = Legitimacy
Take Deposits
Everyone needs skin in the game
Charge Session Fees
Because Skill has VALUE
Guarantee Your Work
make people feel safe
PRODUCT MISTAKES
Don't Let the Guy with the Broom
Decide How Many Elephants
are in the Parade
are in the Parade
are in the Parade
Which are...
I Can’t “Sell” a Puppy
but you can spend 15 minutes with one
Who would “rationally” buy a puppy? They eat, pee, poop, dest...
SALES MISTAKES
In-Person Sales
websites are just wishing
Think of Photography
as an Investment
Burning House
Tell Stories About Your
Products
Tell them how to use the,
Say “NO” to Your
Clients Sometimes
The Customer is NOT always right - or right for you
Fill All the Awkward
Silence
don’t be afraid of silence
Are ALL of our clients
buying everything they
could be buying from you?
People don’t buy Art
often
you have to teach them it is ok
Brent Watkins photography sales presentation 2
Brent Watkins photography sales presentation 2
Brent Watkins photography sales presentation 2
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Brent Watkins photography sales presentation 2

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Brent's AWESOME sales Presentation for Skips Summer School

Published in: Art & Photos, Business, Technology
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  • no one likes thinking of themselves as a salesman - why is that?
  • ??? What do you think of???
  • shiesters and con men. peddling crappy products
    pushy
  • but they do want GUIDANCE.
  • Many of us are BOTH!
  • Brent Watkins photography sales presentation 2

    1. 1. The BIGGEST mistake most photographers make is: . . . Not being a SALESMAN . . .
    2. 2. Why is salesman a dirty word in our culture?
    3. 3. is it this? google “salesman” and this is what you get
    4. 4. No one wants to be “SOLD”
    5. 5. People clients ask about PRICE because the don’t know how to quantify what we do. but they know how long it takes them to make $100
    6. 6. • Guidance • Options • Choice (or the illusion of choice) • an experience consistent with their EXPECTATIONS! (ie - no “sticker shock”) • VALUE (not cheap-itude)
    7. 7. $$$ MISTAKES
    8. 8. Charge “Real” Money Cost = Legitimacy
    9. 9. Take Deposits Everyone needs skin in the game
    10. 10. Charge Session Fees Because Skill has VALUE
    11. 11. Guarantee Your Work make people feel safe
    12. 12. PRODUCT MISTAKES
    13. 13. Don't Let the Guy with the Broom Decide How Many Elephants are in the Parade are in the Parade are in the Parade Which are you? The Parade Planner Or the Guy with the Broom?
    14. 14. I Can’t “Sell” a Puppy but you can spend 15 minutes with one Who would “rationally” buy a puppy? They eat, pee, poop, destroy things . .
    15. 15. SALES MISTAKES
    16. 16. In-Person Sales websites are just wishing
    17. 17. Think of Photography as an Investment Burning House
    18. 18. Tell Stories About Your Products Tell them how to use the,
    19. 19. Say “NO” to Your Clients Sometimes The Customer is NOT always right - or right for you
    20. 20. Fill All the Awkward Silence don’t be afraid of silence
    21. 21. Are ALL of our clients buying everything they could be buying from you?
    22. 22. People don’t buy Art often you have to teach them it is ok

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