Malls are a reflection of the people who shop within them. They reflect the patterns, desires, and represent how society changes. They are dictated by these fluid trends andthus, malls grow, stores and selection varies, and they are redesigned. Therefore, it is likely that the mall which is currently present will be different in several ways to better meet the needs of the consumer.
Other Perspectives Olivia – 13 years old. When she is with friends, she feels watched by sales associates and security, but when she is with her parents, they don’t pay as much attention to her. IN 20 YEARS: She believes there will be major security changes, where every mall will allow no teens in without parents.
Gramma Arlene – 83 years old. Her mother made all of her clothing growing up, going to the mall was a special occasion. Thinks the mall is a crazy place, and does not enjoy seeing how society has changed. IN 20 YEARS: She thinks that there will be no malls, because people will become even lazier than they are now and will do all of their shopping online.
Mom (Lori) – 44 years old. Loves the mall. Technology changes are what she notices most from when she was growing up (touch screen registers, atm machines). IN 20 YEARS: She thinks everyone will be thoroughly searched before entering the malls.
Current (Enclosed) Mall Trends “In 2008 nearly 150,000 individual stores closed nationwide. Many of them were in malls that were already in decline.” – CBS News The Death Of Shopping Malls? (2009) Of the 45,800 centers in U.S., 1,100 are regional or super regional shopping malls. Approximately 7- 12-percent of U.S. malls are considered economically obsolete. Let’s Talk Business Trends in Retail and Shopping Centers: Current Issues Facing Developers More than 400 of the 2,000 largest malls in the U.S. have closed in the past two years. The Week The vanishing shopping mall (2009) Last enclosed mall built in the United States was the Mall at Turtle Creek in Jonesboro, Ark., in 2006. - International Council of Shopping Centers
Changes in Mall Design “Lifestyle centres are developed mainly to offer the shopper a different tenant mix and shopping experience. Lifestyle centres in the USA mainly offer an attractive complex with a relaxed atmosphere and a variety of facilities/activities as part of the whole development.” – Urban Sudies PAST AND FUTURE CHANGES IN SHOPPING PATTERNS, BEHAVIOUR AND CENTRE DEVELOPMENT “Longtime May Co. executive and Build-A-Bear Workshop founder Maxine Clark, who has a reputation as a keen observer of retail trends, believes the most successful projects in the future will incorporate important family functions alongside retail stores — medical and dental offices, for example.” - Retail Trends The Future Different anchor stores and different tenants Non-retail space. More convenience based. More free standing structures
“Lifestyle Centers” Grand Boulevard in Sandestin Destin Commons
The mall is versatile and changing, as it was meantto be. In order to meet the wishes of the customer against competition, the mall must adapt. This comes in various forms, from redesigning theirenvironments and rebranding themselves, to more subtle alterations such as technology or addingvenders. Malls continue to evolve and improve the shopping experience in order to draw in and please the public.