Reporting Unleashed - Make Awesome Reports Using Acquisio

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A short presentation I gave at the Acquisio User Summit in June, 2012.
The presentation focussed on 8 simple tips to help campaign managers and agencies in general create better reports using the Acquisio ppc campaign management tool.

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Reporting Unleashed - Make Awesome Reports Using Acquisio

  1. 1. Reporting Best Practices 8 Tips to Make Awesome Reports Using Acquisio1 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  2. 2. 2 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  3. 3. 1 - Be Corporate3 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  4. 4. 1 - Be Corporate Ask your marketing dept. to approve your template • Company logo • Custom header & footer • Custom colour scheme • Page borders & general layout4 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  5. 5. 5 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  6. 6. “This report, by its very length, defends itselfagainst the risk of being read.”-Sir Winston Churchill6 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  7. 7. 2 – Make it Short7 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  8. 8. 2 – Make it Short Don’t make your reports too long & focus on the essential • Start with the KPIs, key metrics, targets • Executive summary: highlights of the report • Repeat your main points in your e-mail • Avoid adding comments at the end of the report8 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  9. 9. 3 – Keep it Simple9 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  10. 10. 3 – Keep it Simple Help your client understand the metrics • Add cues to help understand graphs/metrics – “Lower is better” – What is a “good” click-through rate10 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  11. 11. 3 – Keep it Simple Help your client understand the metrics • Glossary – definition of key metrics11 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  12. 12. 4 – Aggregate12 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  13. 13. 4 – Aggregate Level of granularity should stay relevant to business Don’t be too granular! Use: • Acquisio consolidated campaigns • Pivot tables Find the level of granularity that is relevant business-wise13 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  14. 14. 5 – Share the Fun14 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  15. 15. 5 – Share the Fun Easy ways to keep your clients informed at all times • Campaign scheduler • Client portal (read-only access to reports)15 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  16. 16. 6 – Be Creative16 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  17. 17. 6 – Be Creative Don’t limit yourself to basic report components • Paste tables and images • Examples: – Screenshots of ads – Impression share report – Search trends (Google insights, Compete...) – Competitive data (Spyfu, Compete...) • “Advanced” report components17 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  18. 18. 7 – Sprinkle some Analytics18 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  19. 19. 7 – Sprinkle Some Analytics Use Google Analytics connector for additional insights • GA Connector for on-site traffic performance metrics • Examples: – Reporting on Goals – Online transactions – Pageviews – Bounce rate – ...19 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  20. 20. 8 – Think Outside the Box20 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  21. 21. 8 – Think Outside The Box Go beyond reporting just on PPC • Use Acquisio Links to add more value to your reports & build your competitive advantage21 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012

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