Profit from our Experience
WELLNESS in Luxury Hotels
MOVE ON UP
The market is in constant evolution,
either you move or you expire: “MOVE ON”.
The direction must be vertical and positive: “UP”.
We all seek to improve our business results:
• Customer Service
• Profitability …
What de we do?
Make your wellness area profitable.
Perfectly adapting your wellness offer to
your customers’ needs.
Each hotel is totally unique and requires
a personalized solution.
In today's world, a luxury hotel must have a wellness area, however :
• What size should it be(m2)?
• How many treatment rooms?
• What should be the Staff requirements?
• What services should you offer?
• What brand of Beauty products to use?
• What should be the pricing policy?
Many variables affect directly the
profitability of your wellness center.
Same as “Food & Beverage” , the wellness
area is another profit center and requires a
serious project and professional advice.
• In the last three years, the number of Spas
has nearly doubled in Spain, going from 350 to
• The amount of space dedicated to wellness in
hotels is increasing at an annual rate of 20%.
Economic data from the sector
• The sector generates sales in Spain of 2,500
millions Euros annually.
•The demand for health tourism and natural
therapies in wellness centers is ever increasing in
for wellness centers
of new creation
Tailor made solutions
for wellness centers
We study all the variables that can affect your wellness business.
This way we can establish what are your real needs, a profitability
PERSONALIZED study and ways to optimize the resources on hand.
MADE TO MEASURE TECHNICAL PROJECT
We elaborate a technical project based on the space you dispose of
and your needs, always seeking to achieve maximum profitability.
We supervise the construction, as well as the decoration
Wellness Centers of New Creation
SELECTION OF SUPPLIERS
We select the suppliers that best fit your needs as well as your
budget. We support you in the choice of the fitness equipment,
beauty products, decoration…
We handle the interviews and the selection process of the whole
team, as well as their training and motivation.
EXPERTISE IN THE FITNESS AREA
How to optimize and make this area profitable?
What services to offer, personnel, scheduling, fitness equipment,
physiotherapy, Pilates, Kinesis, new techniques…
PROJECTS EXPERTISE IN THE BEAUTY AREA AND SPA
What should be your ideal beauty area?
Based on the type of hotel, number of rooms, client type….we
establish the ideal dimension (m2), number of treatment rooms, staff,
menu of treatments, beauty products, configuration of the Spa area…
Wellness Centers of New Creation
We elaborate an annual marketing plan, with the hotel management, to
communicate your wellness center to the hotel’s guests, as well as
residents of the surrounding area.
We design promotions, treatment of the month, packages with the
room, beauty packages, etc…
We establish the most adequate media and supports for the
communication of the wellness center and the services offered.
ANALYSIS OF THE CURRENT SITUATION
We first analyze all the variables that can affect your business.
We detect the most relevant deficiencies and draft a proposal of
TAILOR MADE recommendations to optimize profitability.
Our recommendations only affect the areas that are deficient.
Sales, productivity, costs, staffing issues, optimization of the space,
results per m2, pricing policy, menu of beauty treatments,
communication strategy, etc…
Wellness Centers already Operating
COSTS ANALYSIS; SUPPLIERS
We review all suppliers’ agreements. We would recommend suppliers
that best fit your needs and economy.
We are totally independent consultants; we recommend what is best
We would interview all the current team, analyze each position, as well
as their productivity. If necessary, we would propose a restructure of
the staff, as well as their training and implement new motivational
Implementation in Spain of the exclusive wellness concept by Angelo Caroli (Italian).
Personalized wellness based on the harmony between mind and body.
Opening of 5 health clubs from concept to market; technical project, construction,
selection and training of the team, operations manuals, fitness and medical services,
beauty treatments, nutrition, corporate image,
Westin Valencia 5* GL
Opening: January 2007
Wellness center: 1.100 m2
Fitness, Kinesis, Pilates, Physiotherapy, Group classes,
Nutrition, Beauty (8 rooms), Spa area…
Sheraton La Caleta – Tenerife 5* Resort
Opening: July 2008
Wellness center: 1.800 m2
Fitness, Pilates, Physiotherapy, Group classes,
Nutrition, Beauty (9 rooms), Spa area…
Hotel Wellington – Madrid 5*
Opening: October 2009
Wellness center: 700 m2
Hotel Valdepalacios – Oropesa – Toledo 5* GL
Relais – Chateux
Opening: June 2008
Wellness center: 300 m2
We are committed to improve your business.
INTEGRITY We propose only what you really need.
Honesty is the key word in everything we do.
We are senior professionals, and we know our business.
We are not linked to any supplier of any type.
We are totally independent consultants
Our Core Values
We get involved in your business as if it was our
We commit ourselves to results. It’s a habit.
We are passionate.
It’s our driving force.
1. FULL RANGE OF SERVICES
From initial concept to market.
We are independent consultants; not linked to any supplier.
Backed by more than 25 years and a variety of luxury wellness centers.
We look for innovative solutions; no “cut and paste”.
Lo ejecutamos ylaws of success
The seven gestionamos directamente nosotros.
We can act on a specific aspect or the project in its totality.
We give full service of follow-up and updates.
We work with Mystery Shopper when measuring quality of service.
7. CORE VALUES
They guide us in everything we do.
25 years experience in international companies.
Vast experience in General and key Management positions.
More than 5 years experience in wellness and hotels.
Spanish. Degree in Marketing and Public Relations.
More than 15 years experience in Marketing and Communication.
The last 7 years involved in the luxury sector.
Italian. PhD in Architecture, University of Florence.
More than 20 years experience in project architecture
and interior design.
Vast experience in wellness centers and luxury hotels.
French. Degree from Cornell University (USA). Coaching and
training specialist in the hotel and tourism industry. Vast
experience as General Manager and Director of Training at
Club Med. Winner of Axa Santé 2008 award.
Spanish. Degree in Natural Therapies and Bioenergetics massages from the Hand
on Healing Institute of Los Angeles.
Ayurveda, reflexology, aromatherapy and new therapies.
Implementation of new therapies in wellness centers of luxury hotels.
Vast experience in Management positions and Customer Service.
Spanish. Degree in Physical Activity and Sports from INEF.
Degree in Physiotherapy with specialty in Balnotherapy.
More than 10 years experience.
Physical preparation and physiotherapist with Real Madrid football Club.
Tel. 34 600 934 939
Tel. 34 600 934 927
Vertical International Consulting, S.L
C/ Gran Vía de Hortaleza, 5. Portal E. 6º A
28033 - Madrid. Tel.: 34 91 000 21 13.