Evaluation media


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AS Media Eval

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Evaluation media

  1. 1. Evaluation Tom Sykes
  2. 2. In what ways does your magazine use, develop or challenge forms and conventions of real magazines? <ul><li>On a whole, magazines sold publically and in shops conform to a set of ‘rules’, which are more like guide lines to a successful mag. The guidelines can help draw attention to your magazine and ultimately help you sell copies. I have tried to incorporate some of these into my magazine, due yo my inspiration for my project was VIBE, and they mostly conform. </li></ul><ul><li>My left third: - The left third rule is something that a lot of magazines do. It is the rule of putting pull quotes or taglines on the left side of your front cover. This allows the audience to see what the main story, or stories are before they even see the full cover. I have conformed to this in some ways, due to my main story being on the left third, however because VIBE have put taglines and pull quotes all over the page, I have done a similar layout which I think works well, hugging the edges of the artist. </li></ul><ul><li>My mast head: - My mast head is something that conforms to some magazines, but challenges others. As my inspiration had a bright, outstanding mast head, I have done the same. Although I have left the layer behind the artist because he is the main feature of the issue. </li></ul><ul><li>My Contents:- My contents page is in some ways similar to my inspiration but does still challenge some conventions. The image is bordered and separated from the text, I had tried to create a ‘messy’ effect for the contents, on reflection I would have done my contents page differently, to keep with a consistent layout and design. Something I have differed in my magazine is changing the size of fonts for articles. Instead of adding a section for articles of interest, I have left them on the main page and simply made them standout. </li></ul><ul><li>My DPS:- My double page spread challenges some usual magazine designs, by making the text flow over the image, and literally cover the artist. This is something I have not seen before in magazines but is still an effect I enjoy. Although if the magazine was to go to print, the text may be hard to read on physical paper due to where the staples and spine would be. Also the changing of colours was a trickier task than first though! </li></ul>
  3. 3. Does your magazine represent particular social groups? <ul><li>My magazine would be predominantly aimed at people interested in hip-hop/rap music. Due to this it could indeed represent them to an extent. For my magazine to appeal to the intended audience, to an extent it has to represent them also. As well as representing readers and people interested in my chosen genres, it should represent artists within that genre, and that genre itself. The group I would aim my magazine at would be 16-26 year old males as a main. As rap is growing in the world (we recently saw the rap star JAY-Z headline Glastonbury) the audience could be impacted, and the magazine change slightly. My magazine front cover design, in my opinion also could appeal to R&B fans, as rap and R&B can sometimes cross over, they may enjoy the mag. </li></ul>
  4. 4. What kind of media institution might distribute your music magazine and why? <ul><li>My magazine shares a likeliness with VIBE magazine. Due to VIBE being a monopoly within its genre there are few distributors I feel that could get behind a similar mag. After researching VIBE I found out that VIBE is distributed by InterMedia Partners and owned by Quincy Jones. If my magazine was to be published. It would be worth contacting them for distribution. </li></ul>
  5. 5. Who would be the target audience for my magazine. <ul><li>My magazine is based around the hip-hop/rap music culture and genre. This will reflect in my audience. Although I would like to keep the diehard rap and hip-hop fans, I also feel that people like myself (who like rap/hip-hop, but don’t know the ins and outs) would like to read this magazine. It would compensate for both types of reader. My main target audience would be males, around the ages of 16-26 who are interested in rap and hip-hop music. To appeal to these people, I feel the design should be cool and ‘fresh’. Also I would have to have relevant people doing interviews and articles for my magazine. </li></ul>
  6. 6. How do you attract/address your audience. <ul><li>I would attract my audience by firstly, in the first issue of my magazine trying to get a big name interview. This would initially draw them into buying and reading the magazine, familiarising themselves with the brand. Aside from the content of the magazine, I have added a colour scheme that is friendly and still outstanding to the reader. The masthead is clear and easy to spot. The left third rule also shows big names in the genre with pull quotes or points of interest. </li></ul><ul><li>I have addressed my audience in a less formal way. Although formality for some magazines is necessary, for mine it would potentially put readers off. The genre suits a laid back, friendly tone. Although the use of proper English is important as to make it readable. </li></ul>
  7. 7. What have you learnt about technologies from the process of construction of this magazine? <ul><li>When I began designing my magazine, my skills on design technology was very limited. If I wanted to design something I would have used a web based program with little features to use. However during the making of this magazine, I have learnt to use photoshop and could now comfortably use it to design more projects. As well as photoshop, I have learnt the usefulness of Power Point! </li></ul><ul><li>Also, I have used several websites that before I would not have thought about using to aid me. One of which would be survey monkey. It allowed me to use Facebook to gather primary market research very quickly and efficiently. </li></ul>
  8. 8. Looking back on your preliminary task, what do you feel you have learnt in the progression from it to the full magazine. <ul><li>When I look back at my preliminary task, I realise how much I have improved as a designer. I feel as though I could easily design a better preliminary magazine in half an hour. The main skills I have acquired from this project, are design skills and skills on photoshop. Although I have also learnt how to catch peoples attention when designing. </li></ul>