Buy Gifts on Web

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More than 55% of US consumers plan to do their holiday shopping online in 2009, and 26% plan to purchase more gifts over the internet than they did last year, according to a study from MarketLive, Inc. and the e-tailing group.

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Buy Gifts on Web

  1. 1. Half of ‘09 Holiday Shoppers to Buy Gifts on Web<br />
  2. 2. More than 55% of US consumers plan to do their holiday shopping online in 2009, and 26% plan to purchase more gifts over the internet than they did last year<br />
  3. 3. Results from the fourth annual “2009 Mindset of a Multi-Channel Shopper” survey indicate that these figures have increased since 2008, when the same study revealed that only 49% of consumers planned to shop online and 21% planned to purchase more gifts over the internet.<br />
  4. 4. 88% of shoppers are willing to pay full price for hard-to-find products<br />85% say the primary reason for shopping online is still time savings<br />BUT 40% and 38% of shoppers, respectively , so rate wish lists and reviews as increasingly important<br />
  5. 5. Books, clothing, music, gift certificates, toys, and consumer electronics are the top product categories shoppers are likely to purchase online by at least 33% of respondents<br />
  6. 6. 62% report that high shipping charges remain the primary reason they will not buy more online<br />
  7. 7. 70% indicate that they are likely to shop competitors’ websites or retail stores when they encounter out-of-stock products this holiday season<br />
  8. 8. In-store pick-up for products purchased online was cited as important by 60% of shoppers.<br />
  9. 9. One in three shoppers plan to use a mobile phone for shopping-related purposes such as price checks, in-stock checks, and redemption of promotions this holiday season.<br />
  10. 10. Social networking sites will influence shopping behavior for 37% of online shoppers vs. 24% last year.<br />

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