Get the facts how multitasking is hurting your business


Published on Sydni Craig-Hart from Smart Simple Marketing shares some powerful research that will have you thinking differently about splitting your focus and how to ditch this bad habit that’s derailing your business.

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Get the facts how multitasking is hurting your business

  1. 1. “Get the Facts: How Multitasking is Hurting Your Business” Sydni Craig-HartThe Smart SimpleMarketing Coach
  2. 2. Multitasking?• Skype open?• IM programs pinging?• Browser have 8 tabs open?• 5 docs open on your desktop?• Calendar alerts? Think this is being efficient? It’s not! Multitasking is a big mistake and it’s hurting your productivity!
  3. 3. Statistics• Multitasking leads to as much as a 40% drop in productivity. (Bergman, P. (2010, May 20). How (and why) to stop multitasking. Harvard Business Review.)• The estimated cost of interruptions to the American economy is nearly $650 billion a year. (Jonathan B. Spira, chief analyst at Basex, a business-research firm)• Multitasking causes a 10% drop in IQ. (Bergman, P. 2010, May 20. How (and why) to stop multitasking. Harvard Business Review.)
  4. 4. Evidence• Studies show that the human brain can’t handle more than one task at a time. Even though we think we’re multitasking, our brains are actually switching rapidly between tasks. (The Myth of Multitasking. Scientific America. 2009, July.)• Only 2.5% of the population actually process tasks simultaneously. (James Watson of the University of Utah)• In a study of Microsoft employees, workers took, on average, 15 minutes to get back to intense mental tasks, like writing reports or computer code, after responding to e-mail or instant messages. (New York Times)
  5. 5. Evidence cont.• It actually takes more time to get things done when you try to multitask. People who are interrupted – and therefore have to switch their attention back and forth – take 50% longer to accomplish a task. (John Medina, Brain Rules)• Multitaskers make up to 50% more errors. (John Medina, Brain Rules)
  6. 6. Ready to give up on the myth of multitasking? Use the following tips to overcome the urge to do two things at once and become truly efficient and productive:
  7. 7. # Batch Your Tasks• Group like work together so you’re working within the same mode for blocks of time• Have specific times of day to read & answer emails• Train others not to expect instant answers to email• Consider hosting “office hours” on Skype or IM• Schedule phone calls instead of answering the phone every time it rings
  8. 8. #2 Prioritize Your To Do List• Track your energy throughout the day – Find the times when you have the most energy• Tasks that require “heavy lifting” – Schedule when you are at your energy peak• Alternate tasks that take a lot of focus with tasks that are less intense
  9. 9. #3 Delegate• Virtual Assistant can be a great investment in your business• Instead of you wasting time on tasks, you could be spending your time landing your next high paying client How much money is your multitasking really costing you?
  10. 10. Cons of Multitasking• Hurts your productivity• Causes you to be inefficient and make more mistakes
  11. 11. Do Yourself a Favor• Focus on one project at a time• Batch tasks to help you stay focused• Prioritize and delegate to streamline your to-do list• Become the productive and efficient person you want to be – More confident, more focused, more profitable and more successful in your business
  12. 12. Let Me Help You Finish Your Project!Would you like to work with me for a period of 6 weeks on one particular project and have me literally sitting next to you side-by-side at your desk and helping you answer questions, keeping you on tracking and holding you accountable so you can finish a major project this year, visit me at:
  13. 13. Thanks for watching!Visit NOW to pick up your FREE marketing tools, including the free training “5 Simple Steps to More Clients, More Visibility and More Freedom” and to schedule a complementary “Business Sydni Craig-Hart Breakthrough” session with Sydni! The Smart Simple Marketing Coach