Film Pormotion Case Study Night at the Museum 2
Night at the museum 2 Introduction Night at the Museum: Battle of the Smithsonian is a 2009 American comedy film, (a seque...
Night at the museum 2 Promotional tools used to promote it  <ul><li>Billboard posters </li></ul><ul><li>Posters on buses a...
Night at the museum 2 Features of the film the trailer highlights <ul><li>Actors like Ben Stiller and Owen Wilson  </li></...
Night at the museum 2 How the trailer appeals to the target audience <ul><li>Characters – the audience already knows the m...
Night at the museum 2 Features of the film the posters highlight & how it appeals to the audience <ul><li>Characters – new...
Film Pormotion Case Study Xmen Origins: Wolverine
Introduction Xmen Origins: Wolverine X-Men Origins: Wolverine is a 2009 superhero film based on the Marvel Comics' fiction...
Promotional tools used to promote it  <ul><li>Billboard posters </li></ul><ul><li>Posters on buses and bus stops  </li></u...
Features of the film the trailer highlights Xmen Origins: Wolverine The trailer highlights the main characters in the film...
How the trailer appeals to the target audience Xmen Origins: Wolverine <ul><li>Characters – the audience already knows the...
Features of the film the posters highlight & how it appeals to the audience Xmen Origins: Wolverine <ul><li>Characters – n...
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Media A2 Case Study

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Media A2 Case Study

  1. 1. Film Pormotion Case Study Night at the Museum 2
  2. 2. Night at the museum 2 Introduction Night at the Museum: Battle of the Smithsonian is a 2009 American comedy film, (a sequel to the 2006 adventure comedy Night at the Museum), which is aimed at a wide audience with ages ranging from 6 up to 50, hence why it was given the rating PG. This film stars various known actors like Ben Stiller, Owen Wilson, Steve Coogan and Ricky Gervais.
  3. 3. Night at the museum 2 Promotional tools used to promote it <ul><li>Billboard posters </li></ul><ul><li>Posters on buses and bus stops </li></ul><ul><li>Cinema trailer </li></ul><ul><li>TV trailer </li></ul><ul><li>Promotional interviews </li></ul><ul><li>Film posters out side cinema </li></ul><ul><li>Previews in magazines and newspapers </li></ul><ul><li>Stand ups </li></ul><ul><li>Official websites </li></ul><ul><li>Promotional give away’s </li></ul><ul><li>Website advertising – banners and pop ups </li></ul>
  4. 4. Night at the museum 2 Features of the film the trailer highlights <ul><li>Actors like Ben Stiller and Owen Wilson </li></ul><ul><li>Setting/ location - the use of the Smithsonian is appealing to Americans as it is a key land mark because of the statue of Abraham Lincoln </li></ul><ul><li>The genre of comedy as the conversation between the two guards (Ben Stiller and Jonah Hill) is very comical </li></ul>
  5. 5. Night at the museum 2 How the trailer appeals to the target audience <ul><li>Characters – the audience already knows the majority of the character because of the previous film. However the use of Jonah Hill from Super bad is more of a connection towards the older audience </li></ul><ul><li>The location is a historical landmark, so American’s and American children especially would know a lot about it as they would have studied the history of Abraham Lincoln and possibly have visited that museum </li></ul>
  6. 6. Night at the museum 2 Features of the film the posters highlight & how it appeals to the audience <ul><li>Characters – new and old e.g. Kanmanrah, Al Capone, General Custer and Napoleon </li></ul><ul><li>Changes in the technology used in the new museum e.g. planes, rockets, space shuttles </li></ul><ul><li>Positive affect on the audience as the 1st film was a big hit and with the use of new characters, location and a topic the film is based around it will make people want to see it </li></ul>
  7. 7. Film Pormotion Case Study Xmen Origins: Wolverine
  8. 8. Introduction Xmen Origins: Wolverine X-Men Origins: Wolverine is a 2009 superhero film based on the Marvel Comics' fictional character Wolverine, directed by Gavin Hood and stars Hugh Jackman as the title character, along with Liev Schreiber, Danny Huston, Will.i.am, Lynn Collins, Taylor Kitsch and Ryan Reynolds. It is a prequel to the X-Men film trilogy and is primarily set roughly ten to seventeen years before the film X-Men. The film focuses on the violent past of the mutant Wolverine and his relationship with his half-brother Victor Creed. The plot also details Wolverine's early encounters with Colonel William Stryker, his time with Team X and the bonding of Wolverine's skeleton with the indestructible metal adamantium during the Weapon X program. The film was mostly shot in Australia and New Zealand; conflicts arose between director Hood and Fox's executives during production.
  9. 9. Promotional tools used to promote it <ul><li>Billboard posters </li></ul><ul><li>Posters on buses and bus stops </li></ul><ul><li>Cinema trailer </li></ul><ul><li>TV trailer </li></ul><ul><li>Promotional interviews </li></ul><ul><li>Film posters out side cinema </li></ul><ul><li>Previews in magazines and newspapers </li></ul><ul><li>Stand ups </li></ul><ul><li>Official websites </li></ul><ul><li>Website advertising – banners and pop ups </li></ul>Xmen Origins: Wolverine
  10. 10. Features of the film the trailer highlights Xmen Origins: Wolverine The trailer highlights the main characters in the film and emphasises the genre of action/fantasy/ sci-fi by including shots of Wolverine (Hugh Jackman) himself and his metal claws. The trailer also highlights the Production Company (20 th Century Fox) and Marvel. The audience can see the date on the film is released in to the cinemas also.
  11. 11. How the trailer appeals to the target audience Xmen Origins: Wolverine <ul><li>Characters – the audience already knows the majority of the character because of the previous films and comics. However because of the comic when new characters like Gambit were introduced the audience already knew quite a bit about him. </li></ul>
  12. 12. Features of the film the posters highlight & how it appeals to the audience Xmen Origins: Wolverine <ul><li>Characters – new and old e.g. Wolverine, Gambit, Blob etc. </li></ul><ul><li>Positive affect on the audience as the other film was a big hit and interesting to watch which makes the audience really want to see this one especially since we as an audience don’t know a lot about Wolverine’s past. </li></ul>
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