Online Networking: It’s Not What You Know, It’s Who You Know

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Brief overview of online networking with a detailed discussion of LinkedIn and how it can be used as tool for client relationship management and business development.

Brief overview of online networking with a detailed discussion of LinkedIn and how it can be used as tool for client relationship management and business development.

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  • 1. Online Networking: It’s Not What You Know, It’s Who You Know Edward C. Miller March 10, 2009 NJALA Created by Shana A. Gillis
  • 2. Online Networking See also: “SOCIAL NETWORKING GOD: 350+ Social Networking Sites,” http://mashable.com/2007/10/23/social-networking-god/
  • 3.
    • Representation of real world networking activity
    • Cultivate contacts in a NOW society
      • Meet people
      • Elevator speech: who you are & what you do
      • Exchange contact information
      • Follow-up
      • Develop mutually-beneficial relationship
    • Up-to-date information on contacts
    • Reconnect
    • Expand network through existing connections, referrals
    Online Business Networking
  • 4. Common Sense Caveat
    • Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings
    • Lawyers: Qualify your comments and responses
      • An opinion and not advice
      • Not the establishment of any type of attorney-client relationship
    • Post with any other ethical considerations in mind
  • 5. vs.
    • only allows a relatively small picture, which you select
    • does not have public messages
    • does not have a portion specifically dedicated to personal information
    • allows others to post pictures of you and tag them to your profile
    • has a function for private messages, but its “Wall” function allows public messages
    • is specifically designed to share personal information, if you choose
  • 6.
    • Formed in 2001
    • Free service
    • 35 million+ users
    • Most accepted business network
    • Business-focused
    • Simple, user-friendly
    • Searchable
      • Internally: Individuals, Companies, Groups
      • Externally: Google, Yahoo! & other search engines
  • 7.
    • LinkedIn is a tool.
    • It does not do the work for you.
    • You have to put effort in to it
    • to get value out of it.
  • 8.
    • Create & Complete Profile
      • Current & past positions with description of your work
      • Education & other credentials
      • Summary of your “expertise”
      • Company website
      • Interests
      • Groups & Associations
      • Honors & Awards
      • Recommendations
  • 9.
    • Add Connections
      • Import contacts from e-mail accounts    
      • Search
      • Add people to your network
        • with a personalize message
      • Make and ask for “Introductions” to connection’s network
    • Join Groups
      • Alumni Associations
      • Trade Associations
      • Industry-related inGroups
      • Fraternities & Sororities
  • 10.
    • Communicate
      • “ Answers”
      • Join Group Discussions
      • Send message to connections on upcoming events or interesting articles
      • Update status
    • Other Applications
      • SlideShare: Upload and share your presentations or check out presentations of colleagues
      • BlogLink: Connect your blog to your profile and share with connections
    Ed … Ed is networking on LinkedIn.
  • 11.
    • LinkedIn is a tool.
    • It does not do the work for you.
    • You have to put effort in to it
    • to get value out of it.
  • 12. Questions & Answers