Online Networking: It’s Not What You Know, It’s Who You Know Edward C. Miller March 10, 2009 NJALA Created by Shana A. Gillis

Online Networking See also: “SOCIAL NETWORKING GOD: 350+ Social Networking Sites,” http://mashable.com/2007/10/23/social-networking-god/

Representation of real world networking activity Cultivate contacts in a NOW society Meet people Elevator speech: who you are & what you do Exchange contact information Follow-up Develop mutually-beneficial relationship Up-to-date information on contacts Reconnect Expand network through existing connections, referrals Online Business Networking

Representation of real world networking activity

Cultivate contacts in a NOW society

Meet people

Elevator speech: who you are & what you do

Exchange contact information

Follow-up

Develop mutually-beneficial relationship

Up-to-date information on contacts

Reconnect

Expand network through existing connections, referrals

Common Sense Caveat Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings Lawyers: Qualify your comments and responses An opinion and not advice Not the establishment of any type of attorney-client relationship Post with any other ethical considerations in mind

Assume everything you post (and you don’t post) on internet is public, regardless of privacy settings

Lawyers: Qualify your comments and responses

An opinion and not advice

Not the establishment of any type of attorney-client relationship

Post with any other ethical considerations in mind

vs. only allows a relatively small picture, which you select does not have public messages does not have a portion specifically dedicated to personal information allows others to post pictures of you and tag them to your profile has a function for private messages, but its “Wall” function allows public messages is specifically designed to share personal information, if you choose

only allows a relatively small picture, which you select

does not have public messages

does not have a portion specifically dedicated to personal information

allows others to post pictures of you and tag them to your profile

has a function for private messages, but its “Wall” function allows public messages

is specifically designed to share personal information, if you choose

Formed in 2001 Free service 35 million+ users Most accepted business network Business-focused Simple, user-friendly Searchable Internally: Individuals, Companies, Groups Externally: Google, Yahoo! & other search engines

Formed in 2001

Free service

35 million+ users

Most accepted business network

Business-focused

Simple, user-friendly

Searchable

Internally: Individuals, Companies, Groups

Externally: Google, Yahoo! & other search engines

LinkedIn is a tool. It does not do the work for you. You have to put effort in to it to get value out of it.

LinkedIn is a tool.

It does not do the work for you.

You have to put effort in to it

to get value out of it.

Create & Complete Profile Current & past positions with description of your work Education & other credentials Summary of your “expertise” Company website Interests Groups & Associations Honors & Awards Recommendations

Create & Complete Profile

Current & past positions with description of your work

Education & other credentials

Summary of your “expertise”

Company website

Interests

Groups & Associations

Honors & Awards

Recommendations

Add Connections Import contacts from e-mail accounts     Search Add people to your network with a personalize message Make and ask for “Introductions” to connection’s network Join Groups Alumni Associations Trade Associations Industry-related inGroups Fraternities & Sororities

Add Connections

Import contacts from e-mail accounts    

Search

Add people to your network

with a personalize message

Make and ask for “Introductions” to connection’s network

Join Groups

Alumni Associations

Trade Associations

Industry-related inGroups

Fraternities & Sororities

Communicate “ Answers” Join Group Discussions Send message to connections on upcoming events or interesting articles Update status Other Applications SlideShare: Upload and share your presentations or check out presentations of colleagues BlogLink: Connect your blog to your profile and share with connections Ed … Ed is networking on LinkedIn.

Communicate

“ Answers”

Join Group Discussions

Send message to connections on upcoming events or interesting articles

Update status

Other Applications

SlideShare: Upload and share your presentations or check out presentations of colleagues

BlogLink: Connect your blog to your profile and share with connections

LinkedIn is a tool. It does not do the work for you. You have to put effort in to it to get value out of it.

LinkedIn is a tool.

It does not do the work for you.

You have to put effort in to it

to get value out of it.

Questions & Answers