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MC Karen Hansen Cancer Council
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MC Karen Hansen Cancer Council

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  • The pilot Find Cancer Early campaign which has been running for the last 2 years is all about raising awareness of the signs and symptoms of breast, bowel, lung and prostate cancers, because they are the cancers most likely to be treated successfully if detected early.
     
  • International research clearly shows that early detection of symptomatic cancers makes a difference to patient outcomes.
    Breast Cancer Study: Those with symptoms for 3-6 months before going to their doctor for a diagnosis had a lower survival than those who presented earlier.
    Colorectal Cancer Study: Death rates were lowest in people who were diagnosed within 5 weeks of their symptoms starting. Death rates increased with longer intervals before diagnosis.
    This shows that delaying seeing the doctor for just 5 weeks can have a huge impact to your outcomes, which is why our message of the “earlier cancer is found, the greater the chance of successful treatment” is so important.
  • The Find Cancer Early campaign is all about raising awareness of the signs and symptoms of breast, bowel, lung and prostate cancers, because they are the cancers most likely to be treated successfully if detected early.
  • This campaign is unique because of the community engagement rather than just relying on newspaper and radio advertising. “We’ve done it all from 7am Shire Depot talks to CWA morning teas and Pharmacy displays.”
  • Research tells us that at least half of all cancers can be prevented with a healthy lifestyle.
    Education on the prevention and early detection of cancer, including women’s, and men’s cancer, bowel (colorectal), skin and smoking related cancers, is an important part of the work of the Cancer Council Western Australia.
  • You may have heard of Sunsmart, LiveLighter, FoodCents, Crunch and Sip
  • This may involve supporting the visit of a specialist to a regional area or the use of teleconferencing. The REOs can also deliver
    the FreshStart quit smoking course, the Parental Guidance Recommended childhood nutrition program and FOODcents.
  • Topics include skin cancer prevention, healthy eating and drinking, maintaining a healthy body weight, quitting smoking, and early detection of cancer.
    There is also a range of educational posters and DVDs and REOs may also be able to loan videos, resource kits and other materials to professionals wishing to undertake their own healthy lifestyle or cancer prevention programs.
  • Transcript

    • 1. Find Cancer Early Karen Hansen Find Cancer Early Project Officer Northern Wheatbelt
    • 2. The Partnership • University of Western Australia, • Cancer Council WA, • Department of Health WA Have joined to promote earlier detection and diagnosis of four main cancers : colorectal, prostate, breast, lung in rural and regional Western Australia.
    • 3. Why Find Cancer Early The earlier cancer is found, the greater the chance of successful treatment
    • 4. Find Cancer Early Campaign Aims • Raise awareness of the signs and symptoms of the four common cancers: • • • • Bowel Lung Prostate Breast • Help people to overcome the barriers and excuses for seeking help and tell their doctor
    • 5. Find Cancer Early - How? • People • Karen Hansen • Community engagement • Activities, events, presentations • Campaign materials - posters, postcards, newspaper adverts • DVD and Website – www.findcancerearly.com.au
    • 6. Cancer in Regional WA • Rural patients with cancer have approximately 20% worse 5 year survival than metropolitan cancer patients for common cancers • This is an area of national priority • Rural Cancer Patients also present later to their GP
    • 7. Cancer Statistics • If caught early the average survival from cancer is 84% compared to 14% if it has spread to other parts of the body. • This is why our find cancer early message is really important.
    • 8. Key message: • Know the signs and symptoms of the four common cancers – – – – Breast Bowel Lung Prostate • If over 40, with any symptoms for more than 4 weeks  Tell your doctor
    • 9. Regional Education Officer (REO) • New position starting early 2014 in Wheatbelt • REOs are located in major regional centres throughout WA, ensure that cancer prevention and early detection messages are delivered across WA.
    • 10. Capacity building • As a local face of the CCWA, work in collaboration with local agencies to promote healthy lifestyle choices and improve cancer prevention through systematic changes in policy and practice.
    • 11. Community Education • Delivering seminars and workshops on cancer prevention and early detection at a range of community settings including schools and workplaces. •Topics include skin cancer prevention, healthy eating and drinking, maintaining a healthy body weight, physical activity, quitting smoking, alcohol programs and early detection of cancer
    • 12. Professional Education •Working with CCWA staff as well as local health agencies to facilitate the delivery of professional education sessions on cancer related issues. •Targeted to groups such as general practitioners, health promotion professionals and allied health workers.
    • 13. Resources • A wide range of information and educational resources are available to the general community, schools, workplaces and local government.
    • 14. For more information: Karen Hansen Wheatbelt region Phone: 9690 1746 khansen@cancerwa.asn.au