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iFEATURES iNNOVATE Webinar Case Studies 24th January 2010 www.powertothepixel.com www.thepixelreport.org @powertothepixel
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AUDIENCE ENGAGEMENT CASE STUDIES / Starwreck in the Pirkinning / Iron Sky / Head Trauma / We Are the Strange / The Truth About Marika
NEW RELATIONSHIPS WITH AUDIENCES AUDIENCES: / HAVE TAKEN CONTROL supply and demand no longer controlled / ARE NO LONGER JUST PASSIVE active collaboration and co-creation / ARE FRAGMENTED ACROSS PLATFORMS want their content to follow them / PERSONALISE THEIR MEDIA the end of water cooler moments