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Case Studies

Case Studies
by Liz Rosenthal

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iFeatures slides Presentation Transcript

  • 1. iFEATURES iNNOVATE Webinar Case Studies 24th January 2010 www.powertothepixel.com www.thepixelreport.org @powertothepixel
      • Liz Rosenthal,
      • Founder & CEO
  • 2. AUDIENCE ENGAGEMENT CASE STUDIES / Starwreck in the Pirkinning / Iron Sky / Head Trauma / We Are the Strange / The Truth About Marika
  • 3. NEW RELATIONSHIPS WITH AUDIENCES AUDIENCES: / HAVE TAKEN CONTROL supply and demand no longer controlled / ARE NO LONGER JUST PASSIVE active collaboration and co-creation / ARE FRAGMENTED ACROSS PLATFORMS want their content to follow them / PERSONALISE THEIR MEDIA the end of water cooler moments
  • 4.  
  • 5. STARWRECK IN THE PIRKINNING Timo Vuorensola www.starwreck.com
  • 6. WRECK A MOVIE Timo Vuorensola www.wreckamovie.com
  • 7. IRON SKY Timo Vuorensola www.ironsky.net
  • 8. slide courtesy of Seize the Media www.headtraumamovie.com HEAD TRAUMA Lance Weiler
  • 9. slide courtesy of Seize the Media HEAD TRAUMA Lance Weiler
  • 10. WE ARE THE STRANGE M dot Strange www.wearethestrange.com
  • 11. 24/7 ‘Ractor THE TRUTH ABOUT MARIKA The Company P Slide Courtesy of The company P
  • 12. Skip Feedback to participants - the debate Slide Courtesy of The company P THE TRUTH ABOUT MARIKA The Company P
  • 13. iFEATURES iNNOVATE Webinar Case Studies 24th January 2010 www.powertothepixel.com www.thepixelreport.org @powertothepixel
      • Liz Rosenthal,
      • Founder & CEO