This document discusses how consumer behavior has shifted to connecting through social media and apps rather than traditional media. It notes that businesses now need to engage consumers across multiple platforms and channels rather than just websites. The document advocates integrating social media platforms and services to create a unified user experience and community. It also recommends enhancing content by making it relevant to audiences' interests and informed by social and search data.

1. March 29, 2011 Demand Media Building a social Business

2. The Long Tail of Content, Search, Social, Apps Content Social Apps THEN NOW An unprecedented and irreversible shift in how consumers connect with media and with brands. 2 March 29, 2011 / Confidential and Proprietary

3. Potential Channels for Interaction 3 Mobile users consume your content But can they interact with you? The Web is where consumers get most engaged But how do you get their attention? A sea of conversations But are your best advocates being heard? Consumers love to interact around events But how do you build community in real time? 600 million users, sure But what do Like’s and Fan’s mean?

5. Onecommunity

7. Community platform, services & SDK’s

8. Unified user persona Buddy Media, CoverItLiveMarch 29, 2011 / Confidential and Proprietary

10. Community rich platform

12. Thank you Q&A