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AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
AKB48 and SNSD by John Lie
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AKB48 and SNSD by John Lie

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  • 1. AKB48 and Girls’ Generation John Lie University of California, Berkeley June 2014
  • 2. AKB 48 ヘビーローテーショ ン
  • 3. 少女時代 MR.TAXI
  • 4. Nationality Group structure Musical genre / influence Dancing routine Hair color/style Height Ability Et cetera…. Obvious differences
  • 5. AKB48=Japanese culture; GG=S Korean Complexity and hybridity Diversity of taste in each culture Popularity is not representativeness certainly, not essential expression Comparison?
  • 6. One commonality: the predominance of teenagers for the music industry http://www.nikkei.com/article/DGXNAS FK2902T_Z20C13A1000000/ http://en.korea.com/bigbang/board/ne ws-big-bang-ranks-on-korea-gallups-poll- most-popular-k-pop-stars-in-2012/ Why compare then?
  • 7. The birth of popular culture cf. traditional, elite, popular The birth of popular music in 1914 in the case of Japan Culture Industry
  • 8. In Korea, 1926 윤심덕 사의 찬미 Why commodity? Anti-Romantic aesthetics Lack of autonomy The primacy of the market Popular Music as Commodity
  • 9. Reaction to the classics innovation / tradition Stress on autonomy "l'art pour l'art" Romantic ideology
  • 10. Akimoto Yasushi (1958-) おニャン子クラブ (1985-87) The Mind Behind AKB48
  • 11. Before Onyanko
  • 12. Lee Soo Man (1952-)
  • 13. Folk-rock Anti-government Hip hop J-pop Before K-pop
  • 14. The rise of “idols” the coming of leisure society / teenagers the age of television voice + looks in Japan, c. 1970 花の中三トリオ・新御 三家 in S Korea, mid 1980s 김완선、소방차 A Common Endpoint
  • 15. Generational transition generational rift the end of ‘tradition’ Shifting focus of consumptionk Rapid turnover of stars Idols as Consumption Goods
  • 16. Classical idols Sort of perfection/semi-sacred Postmodern versions iconoclasts, secularization, cynicism Constant Change
  • 17. Real-ness amateur, therefore ‘real’ Democratic Grassroots politics though in fact capitalist Narrativity “reality” TV social life: conversation piece / focus AKB48 as Innovation
  • 18. Perfectionism Division of labor/outsourcing training system Transcending borders Localization as export multilingualism The embrace of the social media Post-thing economy / culture GG as Innovation
  • 19. The collapse of the Romantic ideology embrace of commodification the profit motive Thus, the fundamental difference as commercial strategy Akimoto: Inward Lee: Outward Innovation in Pop Music
  • 20. Divergent political economy Post-Bubble Japanese economy (1991-) stagflation and introversion “a world of lukewarm bath” Galapagos Syndrome e.g. decline in students abroad
  • 21. A major turning point: 1997 intensification of competition renewed faith in export Differential reactions to globalization e.g. university reforms Post-IMF Crisis S Korea
  • 22. homogenization, localization, differentiation Bipolarization global citizens and Globish cosmopolitan Local citizens patriotism / parochialism intensified by the decline of the welfare state and traditional social support e.g. vitriolic territorial disputes Dialectics of Globalization
  • 23. The golden age of J-pop 安全地帯、安室奈美恵 Why the decline? resistance to export transformation of global music genre/technology change Global J-pop?
  • 24. amazon.co.jp: ¥ 2,980 ¥ 2,760 CD amazon.com: $7.63 Audio CD Music Business in the Internet Age YouTube, spotify, google music etc. Traditional Marketing
  • 25. e.g. color TV why did Samsung beat Sony? the digial revolution the case of popular music mp3 player (late 1990s) YouTube (2005-) Technological transformations
  • 26. Disjuncture with global trends 宇多田ヒカル、嵐 Conversely ハルキ・ムラカミ 宮崎駿 Aesthetic adaptability
  • 27. Exemplifies these trends Local (Japanese) knowledge Insular ethnocentrism To be sure, possible to export as concept (and attempts to do so) Unfortunately, the ubiquity of “ordinary” girls peculiarity of cross-gender relations AKB48
  • 28. Romanticism and meritocracy extreme diversity Far East Movement, "Like a G6" US?
  • 29. "Gangnam Style" 六本木スタイル 坂本九 『上を向いて歩こう」 The Paradox of Popularity

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