Whoozz.com Case Study Swordfish Media 2009 Name Swordfish Media Date

The Client Whoozz.com is a brand new online community for Dutch Students

Keywords of the brand Young Sharing Student oriented Video Useful Funny Music Engagement

Whoozz.com is coming! Whoozz’s objective is to the number one platform for students in the Netherlands by presenting its tools and values to Dutch students with a funny and viral approach.

The concept Explain the Whoozz values and services with Dubbed Classic Porno Movie Footage

Dynamic 2 teaser videos + 10 videos social media ambient marketing

2 teaser videos + 10 videos

social media

ambient marketing

Subjects of the videos GAMES DOC SHARING EVENTS AND CALENDAR MAGAZINE PROFILE TEACHER RANKING WHOOZZ ANSWERS TAX TIPS

+ Viral potentials Funny approach Direct link with Whoozz characteristics

Viral potentials

Funny approach

Direct link with Whoozz characteristics

Social Media

Contents: 40% general content 60% tips and tricks

Twitter The place where Whoozz share different kinds of content such as: Sentences Links (from government website, whoozz webiste, Bureaucratic information, blogs, etc ) Videos (from youtube or other videosharing platform, etc) Posts (from blogs and magazines) Etc + social activity (RT - @ - private message)

The place where Whoozz share different kinds of content such as:

Sentences

Links (from government website, whoozz webiste, Bureaucratic information, blogs, etc )

Videos (from youtube or other videosharing platform, etc)

Posts (from blogs and magazines)

Etc

+ social activity (RT - @ - private message)

Youtube The place where Whoozz uploaded videos and started conversation (relationships) with user Activity: join groups add videos add friends subscribe channels comment other video send video to our network

The place where Whoozz uploaded videos and started conversation (relationships) with user

Activity:

join groups

add videos

add friends

subscribe channels

comment other video

send video to our network

The place where Hyves users would be recruited Send messages to all members with videos links etc Hyves Group

The place where Hyves users would be recruited

Send messages to all members with

videos

links

etc

Forums and existing community Buzz marketing activities search online meeting places for students, Infiltration Drive traffic and users to whoozz.com These platforms were /are used to communicate and spread the Whoozz videos and Whoozz services.

Buzz marketing activities

search online meeting places for students,

Infiltration

Drive traffic and users to whoozz.com

These platforms were /are used to communicate and spread the Whoozz videos and Whoozz services.

Pr Blog Search and contact all the bloggers interested in Social Media, Advertising, Students associations, communities, funny videos, etc.

Ambient marketing (dec 2009) An off-line campaign made at the campuses of the most important Universities and Schools in: Amsterdam Utrecht Rotterdam The Hague

An off-line campaign made at the campuses of the most important Universities and Schools in:

Amsterdam

Utrecht

Rotterdam

The Hague

Ambient marketing /2 Promo card with one frame of the video and the direct url Url ep.: www.whoozz.com/tax Whoozz to be top of mind for students offline and drive them to watch the video online.

Results Partnerships and alliances formed with other companies interested in the same target group – approached whoozz themselves. Increase in traffic to Whoozz site by 60% Government support offered to stimulate multimedia for students. Companies recognise Whoozz as platform to reach target group.