SMPK by Swordfish Media


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The presentation of the SMPK [Social Media Press Kit]. A new service made by Swordfish Media

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SMPK by Swordfish Media

  1. 1. Social Media Press Kit<br />Place, Date<br />
  2. 2. Die! Press release! Die! Die!<br />“Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes.”<br />Tom ForemskiSilicon Valley Watcher journalist<br /><br />1<br />
  3. 3. The solution <br /> A social multimedia platform that: <br />Aggregates texts, videos, pictures, documents as a basis component<br />Enables easy and efficient sharing for further exposure and deployment<br />Links information and sources from external sites, integrates user reviews and feedback<br />Follows the web 2.0 dynamics<br />Is multilingual (English, French, German, Italian, Spanish, Dutch & Chinese)<br />2<br />
  4. 4. Social Media Press Kit (SMPK)<br /> The SMPK platform was developed as the official location where various information can be stored within one online location; whilst at the same time being very unlike the online press kit which currently many companies use.<br /> Companies can use the SMPK to present and publish their press releases easily whilst offering bloggers and journalists an effective method of building unique news stories for publication.<br />3<br />
  5. 5. Social Media Press Kit /2<br />4<br />The SMPK is completely in line with the social media dynamic of sharing information making it accessible for everyone.<br />The SMPK platform is suitable for new media (blogs, webzines, etc… ) and traditional media (magazines, newspapers, etc..).<br />
  6. 6. Social Media Press Kit /3<br />5<br /> Thanks to its dynamic structure, the entire platform is easily to maintain, manage and update as and when required.<br />The SMPK is an official information source for products and brand communication.<br />
  7. 7. The case histories<br />6<br /><br /><br />
  8. 8. The SMPK allows creation of<br />Press Releases and articles based on blog dynamics<br />Photo galleries for low res browsing<br />High resolution downloads<br />Video galleries with embedding possibilities (from Youtube, DailyMotion, etc.), or uploadable from file<br />Live Streaming/live broadcasting of product launches and events (livestream, bambuser)<br />Factsheets, brochures & document downloads in varying file formats<br />Quotes<br />Comments & Feedback (optional)<br />Links to relevant information<br />Creation of friendly urls for all content<br />7<br />
  9. 9. The sharing possibility<br />Every content element within the platform can be shared due to the integration of the following features:<br />Social Bookmarking buttons<br />Del.ici.ous<br />Digg<br />Facebook<br />... and more<br />RSS Feeds<br />Customizable Url ‘s<br />Language customization<br />8<br />
  10. 10. The SMPK can be set up in 2 ways<br />Your company can fill the content to SMPK themselves after design, quick deployment and CMS training by Swordfish Media.<br />The company can outsource the editorial of the SMPK to Swordfish Media after design and deployment.<br />The SMPK can be hosted on an owned domain or within the socialmediapresskit (.com,, .eu, .nl, .net or .info) domains.<br />9<br />
  11. 11. Swordfish Media<br />Creating On & Off-line Diaspora&apos;s - Swordfish Media is a cross-media company with a simple goal: Devising digital strategies & off-line communication campaigns and tools. <br />Swordfish Media offers digital brand marketing, cross-media concepts and on and off-line solutions. <br />Our goal is to present the end user with a unique experience, thus helping organisations to find, build on, further develop and ensure lasting relationships with their customers and clients. <br />We offer services which go the extra mile from start to finish and through to maintenance.<br />10<br />
  12. 12. Thank you<br /> For more info:<br /><br /><br />11<br />