SMPK by Swordfish Media

Social Media Press Kit
Place, Date

Die! Press release! Die! Die!
“Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes.”
Tom ForemskiSilicon Valley Watcher journalist
http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php
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The solution
A social multimedia platform that:
Aggregates texts, videos, pictures, documents as a basis component
Enables easy and efficient sharing for further exposure and deployment
Links information and sources from external sites, integrates user reviews and feedback
Follows the web 2.0 dynamics
Is multilingual (English, French, German, Italian, Spanish, Dutch & Chinese)
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Social Media Press Kit (SMPK)
The SMPK platform was developed as the official location where various information can be stored within one online location; whilst at the same time being very unlike the online press kit which currently many companies use.
Companies can use the SMPK to present and publish their press releases easily whilst offering bloggers and journalists an effective method of building unique news stories for publication.
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Social Media Press Kit /2
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The SMPK is completely in line with the social media dynamic of sharing information making it accessible for everyone.
The SMPK platform is suitable for new media (blogs, webzines, etc… ) and traditional media (magazines, newspapers, etc..).

Social Media Press Kit /3
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Thanks to its dynamic structure, the entire platform is easily to maintain, manage and update as and when required.
The SMPK is an official information source for products and brand communication.

The case histories
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summercourt2009.socialmediapr.nl
nokia.socialmediapr.nl

The SMPK allows creation of
Press Releases and articles based on blog dynamics
Photo galleries for low res browsing
High resolution downloads
Video galleries with embedding possibilities (from Youtube, DailyMotion, etc.), or uploadable from file
Live Streaming/live broadcasting of product launches and events (livestream, bambuser)
Factsheets, brochures & document downloads in varying file formats
Quotes
Comments & Feedback (optional)
Links to relevant information
Creation of friendly urls for all content
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The sharing possibility
Every content element within the platform can be shared due to the integration of the following features:
Social Bookmarking buttons
Del.ici.ous
Digg
Facebook
... and more
RSS Feeds
Customizable Url ‘s
Language customization
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The SMPK can be set up in 2 ways
Your company can fill the content to SMPK themselves after design, quick deployment and CMS training by Swordfish Media.
The company can outsource the editorial of the SMPK to Swordfish Media after design and deployment.
The SMPK can be hosted on an owned domain or within the socialmediapresskit (.com, .co.uk, .eu, .nl, .net or .info) domains.
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Swordfish Media
Creating On & Off-line Diaspora's - Swordfish Media is a cross-media company with a simple goal: Devising digital strategies & off-line communication campaigns and tools.
Swordfish Media offers digital brand marketing, cross-media concepts and on and off-line solutions.
Our goal is to present the end user with a unique experience, thus helping organisations to find, build on, further develop and ensure lasting relationships with their customers and clients.
We offer services which go the extra mile from start to finish and through to maintenance.
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Thank you
For more info:
http://smpk.socialmediapresskit.com/http://www.swordfish-media.com/
Emailsmpk@socialmediapresskit.com
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