Website Awareness Campaign

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Website Awareness Campaign

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Website Awareness Campaign

  1. 1. Proposed Awareness Campaign Given a choice, we would prefer to: •Stay in •Not doing anything •Everything is convenient and easily available • Hassle free Digital Marketing Department
  2. 2. Proposed Awareness Campaign Limitations of retails Time + Cost + Effort • Outlets close after working hours • Long queues • Leaving house to drive to outlets • Carrying heavy bags of goods • Branch/stockist running out of stock • Need to have specific amount of cash ready Digital Marketing Department 2
  3. 3. Proposed Awareness Campaign availability “being to proceed to do anything or something without any difficulty” Digital Marketing Department 3
  4. 4. Proposed Awareness Campaign Why Go Online? SAVE Time + Cost + Effort X Outlets close after working hours X Long queues X Leaving house to drive to outlets X Carrying heavy bags of goods X Branch/stockist running out of stock X Need to have specific amount of cash ready Digital Marketing Department √ Never closes √ No queues √ You can stay at the comfort of your home √ Products will send directly to your doorstep √ Stocks will be available because it will be centralized √ Cashless. Just use Credit or Debit Card 4
  5. 5. Proposed Awareness Campaign Online purchase •Can buy anytime & anywhere you want - Online store is always open and can be make purchased anywhere and anytime •Learn & know more about the products easily - Product details are detailed on the website without staffs assistance. Distributors can learn more about the products themselves and presenting to prospects can be more convincing •Products delivered directly to you - Products delivered directly to your doorstep without requiring you to leave the house •Better prices. Exclusive online promotion - Exclusive promotions that’s only available online. Digital Marketing Department 5
  6. 6. Proposed Awareness Campaign • • • Time saving - Does not need to drive, stuck in the jam, look for parking just to get products from branches or stockist Fewer expenses - Saves petrol and parking fees (if any) - Unnecessary expenses when going out such eating out, traveling, impulsive shopping etc. - Value for money as every spending on credit or debit card will have money back rebates Crowds - Without joining in to the crowds to get products from branches or stockist Digital Marketing Department 6
  7. 7. Proposed Awareness Campaign Getting the news out • Pre-launch website mini teaser campaign - Teaser campaign to hype everyone whats to come. To drive anticipation • CS briefing - Introduction to CS in prepare for customers call in inquiries after launch • Introduction - Leaflet and video guide distribution via emails, social media, BTL and etc • Nationwide workshop - Conducting introduction workshop on all the branches in Malaysia Digital Marketing Department 7
  8. 8. Proposed Awareness Campaign • Booth during main events - Tagging along and setting up booths on main events • Awareness online campaigns -Main campaign that encourage usage of the new revamped website Digital Marketing Department 8
  9. 9. Proposed Awareness Campaign Awareness Timeline campaign 2 weeks before Pre-launch teaser campaign CS training After launch 2 weeks after launch 4 weeks after launch Introduction Nationwide workshop Awareness online campaigns Booth during main events Digital Marketing Department 9
  10. 10. Proposed Awareness Campaign Awareness Timeline campaign 2 weeks before Pre-launch teaser campaign CS training After launch 2 weeks after launch 4 weeks after launch Introduction Nationwide workshop Awareness online campaigns Booth during main events Digital Marketing Department 9

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