SWONtech News Podcast for April, 2012

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This month's podcast includes highlights from Nathan's trip to the Computers in Libraries conference in Washington D.C. Favorite sessions included a Library of Congress digital preservation project, several takes on local technology interest groups, user-oriented design, and social media strategies. Non-conference news gets a few minutes too, just to be fair.

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SWONtech News Podcast for April, 2012

  1. 1. April 2012
  2. 2. Hello!http://www.infotoday.com/cil2012/Presentations.asphttps://twitter.com/#!/search/%23CILDC
  3. 3. Tech Interest Groups: Denver PL’s “TIGgers” Texthttp://conferences.infotoday.com/documents/146/C101_Abeyta.pdf Session C101
  4. 4. Tech Interest Groups: Montana St Uni Library Invite-only, from all levels of orghttp://www.lib.montana.edu/~jason/talks/cil2012-think-tank.pdfhttp://www2.lib.virginia.edu/scholarslab/ Session C101
  5. 5. Temple University Library: "Fuzzy Front-End" (FFE) 1. Idea generation 2. Idea screening 3. Concept developmenthttp://libraryscenester.wordpress.com/2012/03/22/cil-wed/http://blog.library.temple.edu/the_tulibrary_experience/archives/2011/07/post.html Session C102
  6. 6. Digital Archiving with the Library of Congress Supports personal archiving as well as gov’t- level archiving An access tool for visually exploring, finding relationships in datahttp://blogs.loc.gov/digitalpreservation/ Session E103http://viewshare.org/ !!
  7. 7. The Library as Publisher Web 2.0 tools make publishing tools accessiblehttp://conferences.infotoday.com/documents/146/E105_Huwe.pptx Session E105http://igs.berkeley.edu/publications/
  8. 8. The Future of Ebooks Andromeda Yelton, from http://unglue.ithttp://vimeo.com/39352026
  9. 9. E-Book Publishers and Libraries: Win-Win Solutions Different Country, Different Constraints • 25 million English-speaking readers • 18 million library website visitors • Amazon & Kindle have less influence • Hamilton (Ontario) Public Library • Library pays =SUM(Back-list + Mid-list) sales in their region • Access/licensing model, simultaneous use • Front-list, 1 ebook purchase = 1 checkouthttp://www.libconf.com/2012/03/22/e-book-publishers-and-libraries-win-win-solutions/http://www.myhamilton.ca/public-library Session A201
  10. 10. Designing for Users: We are Not our Patrons Be curious about your users Have empathy for your users Aim for services that are easy before interesting (Maslow’s hierarchy) Patrons, or potential crooks?http://e.tches.ca/talk/cil2012/userresearch.pdf Session B203
  11. 11. Designing for Users: We are Not our Patrons 7 Methodologies 1. Surveys (Attitudinal) 2. Focus Groups (Attitudinal) 3. Card Sorting (Attitudinal) 4. User Interviews (Attitudinal & Behavioral) 5. Contextual Inquiry--Watching People (Behavioral) 6. Usability Testing (Behavioral) 7. Cultural Probes/Diary (Attitudinal & Behavioral)http://e.tches.ca/talk/cil2012/userresearch.pdf Session B203http://hdl.handle.net/1802/7520 University of Rochester study
  12. 12. Tablet Apps and Early Childhood Literacy Key differences between passive, active screens http://www.darienlibrary.org/2011/09/11/librarian-selected-apps-early-literacy-ipadhttp://www.naeyc.org/files/naeyc/file/positions/PS_technology_WEB2.pdfhttp://prezi.com/xztq4iwgfe0u/check-out-an-ipad/ Session C205http://conferences.infotoday.com/documents/146/C205_Parrott.pdf
  13. 13. Leveraging Social Media Levy = Motivation! $7,000 Facebook ad buy brought 51M impressions Work with local media & local bloggershttp://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301
  14. 14. Leveraging Social Media 6 Lessons 1. Think about your audience 2. Don’t be too self-promotional (70% informing, 20% engaging, 10% inviting) 3. Write with energy. Be conversational and brief 4. Don’t post too frequently. Space it out (use a schedule) 5. Involve staff, but have a strategy 6. Try something new, change or stop what isn’t workinghttp://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301
  15. 15. Steal These Marketing Ideas 1. Assess where you are Ask staff, and ask patrons. Set up a white board and ask for feedback on specific items 2. Assess success What does success look like? Work backwards from goals, not just forward from where you are 3. Distill the message Too many messages dilutes all of them. Find what messages work. Eliminate what doesn’t 4. Kairos (Yes that’s Greek) Right audience, right words, right time 5. Gather recommendations Don’t antagonize current customers. Listen to themhttp://stealtheseideasmarketing.tumblr.com/ Session B305
  16. 16. Apple & Publishers Sued for Ebook Price Fixinghttp://mediadecoder.blogs.nytimes.com/2012/04/11/justice-files-suit-against-apple-and-publishers-over-e-book-pricing/http://www.macstories.net/stories/understanding-the-agency-model-and-the-dojs-allegations-against-apple-and-those-publishers/
  17. 17. Facebook Buys Instagram: $1 Billionhttp://dealbook.nytimes.com/2012/04/10/the-instagram-deal-and-the-delicate-question-of-when-to-sell/
  18. 18. The 1940 Census Data Released Free data: Images of census pages “Free” data: Images + volunteer-built name indexhttp://1940census.archives.gov/https://the1940census.com/
  19. 19. Pew: The Rise of E-Readinghttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
  20. 20. Pew: The Rise of E-Reading Speed, sure. But sharing?http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
  21. 21. Pew: The Rise of E-Reading Lots of room to growhttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
  22. 22. Pew: The Rise of E-Reading “Other” = Piracy, or Legitimately Free?http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
  23. 23. Pew: The Rise of E-Readinghttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
  24. 24. Pew: The Rise of E-Reading Kindle Fire: 14% in ~3 months!http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
  25. 25. Podcasting: From First Pitch to Publishing Write a Pitch/Treatment Create Storyboards/Script Record Edit & Publish OnlineContributing Member cost: Free!http://oh.evanced.info/swon/lib/eventsignup.asp?ID=203

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