How to Track Your
Social Networking
 Efforts For More
     Business
    Scott Lake - ceo swix inc.
       scott@swixhq.com...
Introduction
• Research into the real estate
  space
• Process of social marketing
• Light introduction to swix
• Tracking...
Research

Home buyers that use the internet preview
an average of 6.65 homes before buying,
while the traditional buyer pr...
Research
• 50% of homebuyers are active on social
 media sites*

• 79% of homebuyers aged 18-24 are active
 on social medi...
Think of your
social community
as a sales channel
Social Marketing
1.Build your community by providing them
  value
2.Market to your community with offers they
  want
3.Tra...
1
  Build your
community by
providing them
     value
Build community

  Facebook   Youtube
  Blogs      Twitter
  Linkedin   Flickr
Build community
                Facebook
         • 78% of realtors use
          Facebook

         • Easy to connect wit...
Build community
       Youtube
• Video is a great way to
 showcase new properties

• Position yourself as a
 thought leade...
Build community
      Twitter
• Use this for breaking
 news

• Share new listings or
 open houses with your
 community as ...
Build community
      Linkedin
• 58% of realtors use
 Linkedin

• Great way to connect
 with other real estate
 profession...
Build community
           Blogs
• Position yourself as an
 insider

• Position yourself as a
 thought leader

• Allows pe...
Build community

 How do you track your
social community across
   several platforms?
We track over 25 social media properties
All stats appear on a unified dashboard
We are like Google Analytics for social media
2
 Market to your
community with
offers they want
Social Marketing
       What’s an offer?

  • Downloadable market
    report
  • Inside track on new
    listings
  • Mort...
Social Marketing
   What’s the goal of your offer?


     • New clients
     • Warm leads
     • Better
       connections...
Social Marketing
 How do you do it?
• It’s a landing page
• It presents your
  offer
• It collects
  information
• It’s a ...
Social Marketing
• Social media allows you to quickly promote
 your offer across several different audiences

• Social med...
3
  Track your
success and do
 more of what
    works
Track your success
• Promote your offers through social media
• Goal is to track the success of each offer in
 each social...
Track your success
    • Create goals for your
      offers
    • Clicks
    • Conversions
    • Revenue
    • ROI
Compare the success rates of different offers
Your toolset
• Aggregates mentions of any word in social
 media into a single stream of information

• Tracks and measures what people ...
• Updates multiple networks in one step
• Allows you to schedule your updates
• Manages multiple contributors to you socia...
• Helps you understand the influence and
 audience reach of people who are discussing
 your brand

• Lets you to see what t...
• Allows you to manage several Twitter
 accounts through the same password

• You can assign updates to your colleagues
 f...
thanks
Scott Lake - ceo swix inc.
   scott@swixhq.com
        @scottica
Social Media and Community Management for Real Estate Professionals
Social Media and Community Management for Real Estate Professionals
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Social Media and Community Management for Real Estate Professionals

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How real estate professionals can harness social media to create an online community to connect with their clients.

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  • Social Media and Community Management for Real Estate Professionals

    1. 1. How to Track Your Social Networking Efforts For More Business Scott Lake - ceo swix inc. scott@swixhq.com @scottica
    2. 2. Introduction • Research into the real estate space • Process of social marketing • Light introduction to swix • Tracking success in social marketing • Effective tools
    3. 3. Research Home buyers that use the internet preview an average of 6.65 homes before buying, while the traditional buyer previews 21.7** *California Association of Realtors http://bit.ly/9R0ntb
    4. 4. Research • 50% of homebuyers are active on social media sites* • 79% of homebuyers aged 18-24 are active on social media sites* • This demographic is only getting older • Last year, 84 % of realtors used social *2009 National Association of Realtors Profile of Home Buyers and Sellers
    5. 5. Think of your social community as a sales channel
    6. 6. Social Marketing 1.Build your community by providing them value 2.Market to your community with offers they want 3.Track your success and do more of what
    7. 7. 1 Build your community by providing them value
    8. 8. Build community Facebook Youtube Blogs Twitter Linkedin Flickr
    9. 9. Build community Facebook • 78% of realtors use Facebook • Easy to connect with lots of potential buyers and sellers • Leverage Facebook’s feature set to showcase your business • Don’t be shy, but be transparent
    10. 10. Build community Youtube • Video is a great way to showcase new properties • Position yourself as a thought leader in your space • Easily embedded video for blogs and websites
    11. 11. Build community Twitter • Use this for breaking news • Share new listings or open houses with your community as soon as they are listed • Lets people know that you are working hard for them • Engage with other potential partners
    12. 12. Build community Linkedin • 58% of realtors use Linkedin • Great way to connect with other real estate professionals • Great way to stay on top of client’s employment situation • Built in introductions mechanism for potential clients • Shows professional credibility
    13. 13. Build community Blogs • Position yourself as an insider • Position yourself as a thought leader • Allows people to get to know you in advance • Be authentic
    14. 14. Build community How do you track your social community across several platforms?
    15. 15. We track over 25 social media properties
    16. 16. All stats appear on a unified dashboard
    17. 17. We are like Google Analytics for social media
    18. 18. 2 Market to your community with offers they want
    19. 19. Social Marketing What’s an offer? • Downloadable market report • Inside track on new listings • Mortgage discounts • Renovations specials
    20. 20. Social Marketing What’s the goal of your offer? • New clients • Warm leads • Better connections • Email addresses
    21. 21. Social Marketing How do you do it? • It’s a landing page • It presents your offer • It collects information • It’s a branding tool
    22. 22. Social Marketing • Social media allows you to quickly promote your offer across several different audiences • Social media amplifies your offers as it gets passed on • This amplification allows to connect with new clients
    23. 23. 3 Track your success and do more of what works
    24. 24. Track your success • Promote your offers through social media • Goal is to track the success of each offer in each social platform • Test and experiment with different offer
    25. 25. Track your success • Create goals for your offers • Clicks • Conversions • Revenue • ROI
    26. 26. Compare the success rates of different offers
    27. 27. Your toolset
    28. 28. • Aggregates mentions of any word in social media into a single stream of information • Tracks and measures what people are saying about you in real-time • Depicts the sentiment, passion and reach of any keyword
    29. 29. • Updates multiple networks in one step • Allows you to schedule your updates • Manages multiple contributors to you social platforms
    30. 30. • Helps you understand the influence and audience reach of people who are discussing your brand • Lets you to see what topics are 'buzzing' in your space • Lets you keep track of who’s saying positive or negative things about your brand
    31. 31. • Allows you to manage several Twitter accounts through the same password • You can assign updates to your colleagues for follow up • Or view your team's responses and see which updates still need to be responded to
    32. 32. thanks Scott Lake - ceo swix inc. scott@swixhq.com @scottica

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