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UNSW Graduate Fair -13 april 2011
 

UNSW Graduate Fair -13 april 2011

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Gain an insight into a day in the life of one of Australia's fastest growing organisations - Switched on Media. ...

Gain an insight into a day in the life of one of Australia's fastest growing organisations - Switched on Media.

Hannah Law, the Head of Social Media at Switched on Media takes us through a typical day and explains the graduate opportunities available at Switched on Media in 2012.

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    UNSW Graduate Fair -13 april 2011 UNSW Graduate Fair -13 april 2011 Presentation Transcript

    • A Day in the Life of one of the fastest growing companies in Australia
    • Switched on Media – a specialist search & social agency
    • 8am: Check my RSS feed & emails on train to work
    • 9am: Arrive at work, morning hellos & chat with the team
    • 9.15am: Refining social TV ideas for a prospective client
    • 10am: Getting paid for being on Facebook, YouTube & Twitter
      Helping clients use social media for:
      • Brand awareness
      • Customer service
      • Recruitment
      • Public relations
      • Reputation management
      • Product development
      • Product launches
      • Humanising the brand
      • Gaining consumer insight
    • Throughout the day: questions from the team
      The quiz I’m creating for Roses Only has errors – help!
      Does this email to Cochlear sound ok?
      Have you seen Adidas’ new Youtube channel design?
      What’s this new Facebook Event check-in feature about?
      Is it better if the Facebook page goes live after Easter?
    • 11am: Management Team Meeting
      • Team of 5 meet to discuss new business and client work
      • Great opportunity to work directly with the business owners and learn from them
      • Innovate and develop new products, like our mobile offering
      • Being part of an independent agency means we can make decisions and are free from bureaucracy
      • Make a difference to the business
    • 12noon: Lunch & catching up on industry news for business planning
      Where is the industry headed?
      • Mobile
      • Geo-location social networking
      • - Integration of online & offline marketing
      • Social TV
      • sCommerce
      • Social integrated into every part of the business  it will be a skill, not a department
      • Every organisation will be a content creator
    • 1pm: New business pitch
    • 2.30pm: Westfield work-in-progress meeting
    • 3.30pm: Social Media induction session for new staff
      They know all thebuzz-words
      They spend hours on it
      BUT…
      But do they know what it means for brands?
      Do they know how it can help clients achieve their objectives?
      Do they understand how it fits into the bigger marketing picture?
      Do they know social media best practice?
    • 4.30pm: Social Meeting – what’s new or cool & what does it mean?
    • 5pm: Catch-up on emails, check-in with clients
    • How can you work with Switched on Media?
      We have 6 Graduate Positions (full-time only) in SEO, paid search, social, content and mobile starting in January 2012.
      We’ll be accepting resumes from July 2011.
      Keep an eye on www.switchedonmedia.com.au for details or follow us on Twitter @switchedonmedia or @hannahlaw