YOU WASTE AWAY HOURS ON IT(not during work hours of course)
Over 9 million Facebook users now in Australia &over 500 million globally.Facebook represents almost 1 in every 5 pagesviewed online by Australians during September 2010.77% of online Australians watched video content ontheir computer at least once in September 2010 anda further 26% watched video on their mobile phone.Online spending grew 12% in Australia in 2010.
BUT WHY IS ITIMPORTANT? Social Media helps brandsachieve business objectives
526,400 Australian SMB‟s are already using socialmedia in their businesses.65% of companies plan to increase their use ofsocial media.In the past year, Australian shoppers have spent $10to $12 billion online, about 5% of total retail sales of$250 billion.The No.1 concern raised in AON‟s RiskManagement Benchmarking Survey was "brand andimage". Social media was singled out as a key risk.
Facebook: the most popular platform• Over 15,000 Facebook Likes• Facebook posts reach 3x the number of Canon Australia „Likes‟• Evolved from an EOS brand focus to a Canon Australia focus
Twitter: branding & customer service• Over 5000 targeted followers, including @problogger & Ruby Rose• Appears on 281 lists, including “photography”, “My favourites” and “top Australian tweets”• Established presence
YouTube: inspiration & tutorials• Over 1 million upload views• 5000 channel subscribers• Established in 2008, then adopted a branded presence in 2010
World of EOS: a photographer‟s dream • A community to engage and inspire entry-level photographers • Developed by Leo Burnett’s • Won 11 Lion Awards • Canon EOS doubled sell- through in Dec 2010, compared to Dec 2009