Social Media Revolution 2011: http://www.youtube.com/watch?v=3SuNx0UrnEo
Origin have recently launched a community initiative called Sustainability Drive aimed at rallying people together to learn how to live sustainably and get involved in their communities. Sustainability Drive is a competition with a share in up to $1million of sustainable energy technology and expertise spread across 4 streets (20 houses in each street) – one in NSW, Victoria, QLD and SA. That amounts to a total of $12,500 for each house, to install solar panels, energy-efficient hot-water systems, a year’s supply of green power, an energy audit and other bits and bobs.
Social Media:Recommendations forAustralian Businesses Image Credit: Khalid Albaih, Flickr
Agenda • What is social media for an organisation? • How is it being used by Australians? • Brand Awareness Case Study: Origin Energy • Reputation Management Case Study: Rental Organisation • How can Infigen Energy be involved?
How are Australiansusing social media? Over 10 million Facebook users now in Australia. Facebook represents almost 1 in every 5 pages viewed online by Australians during September 2010. 77% of online Australians watched video content on their computer at least once in September 2010 and a further 26% watched video on their mobile phone. Online spending grew 12% in Australia in 2010.