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Mobile Marketing - Switched On Media
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Mobile Marketing - Switched On Media

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  • http://www.mediabuyerplanner.com/entry/109179/report-52-of-marketers-say-customer-retention-is-top-priority/
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://https://www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015
  • AIMIA . The Australian Mobile Phone Lifestyle Index . October 2010
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
  • http://googlemobileads.blogspot.com/2011/06/mobile-insights-learn-from-marketings.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • How each BU fits into this. Top line costs, changes depending on scope/project.
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • http://m.zdnet.com.au/phones-to-overtake-desktops-for-internet-339316103.htm
  • Transcript

    • 1. Hello Mobile, meet Marketing.
    • 2. WHAT IS IT?
    • 3. MARKETING IN THE MOBILE CHANNEL.
    • 4. SIMPLY ANOTHER MARKETING CHANNEL IN YOUR MIX.
    • 5. IT’S ABOUT DEVICES.
    • 6. IT’S ABOUT MOBILITY.
    • 7. OPPORTUNITIES
    • 8. ARE ENDLESS
    • 9. WHY IS IT IMPORTANT?
    • 10. 50%
      INCREASE IN MOBILE MARKETING SPEND IN 2011.
    • 11. 3000%
      INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE YEARS.
    • 12. MOBILE SEARCH
      AUSTRALIANS ARE
      DOING IT.
    • 13. 48%
      OF AUSTRALIANS SEARCH ON MOBILE.
      17%
      AT LEAST ONCE A DAY.
    • 14. 2013
      MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.
    • 15. MOBLE COMMERCE
      AN EMERGING TREND.
    • 16. $119bn
      CONSUMER SPEND VIA MOBILE IN 2015.
      8%
      OF TOTAL E-COMMERCE.
    • 17. 26%
      OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE.
      14%
      BY CREDIT CARD.
    • 18. MOBILE USER EXPERIENCE
      IT REALLY MATTERS.
    • 19. 61%
      OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.
    • 20. 40%
      OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD.
    • 21. WHAT CAN YOU DO ABOUT IT?
    • 22. RESEARCH:IDENTIFY CONSUMER NEEDS AND GAPS
    • 23. STRATEGY:A PLAN TO ADDRESS THESE OPPORTUNITIES
    • 24. EXECUTION:BRINGING THIS PLAN TO LIFE
    • 25. MEASUREMENT:MAKING SURE YOU’RE DOING IT RIGHT
    • 26. WHAT ARE WE DOING ABOUT IT?
    • 27. A UNIQUE MOBILE OFFER
      INTEGRATED INTO
      OUR EXISTING SPECIALIST UNITS.
    • 28. GET THE COMPLETE STORY.
    • 29. STRATEGY PRODUCTIONMEASUREMENT
    • 30. STRATEGY
      RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.
    • 31. PRODUCTION
      EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS.
    • 32. MEASUREMENT
      ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.
    • 33. GET IN TOUCH.
      Dan Richardson | Business Development Director
      Switched On MediaLevel 12, 60 Miller St. North Sydney NSW 2060p: 61 2 8248 5007 | f: 61 2 8580 5052 | m: 61 432 274 411
      e: dan@switchedonmedia.com.au
    • 34. IMAGE CREDITS
      http://www.flickr.com/photos/jepoirrier/4304184469/
      http://www.flickr.com/photos/jerine/2813082037/
      http://www.flickr.com/photos/seanhobson/4504828599/
      http://www.flickr.com/photos/fotografar/5772738444/
      http://www.flickr.com/photos/kwl/3573458354/
      http://www.flickr.com/photos/pfig/2297533963/
      http://www.flickr.com/photos/pat00139/5773953057/
      http://www.flickr.com/photos/markhillary/3038379673/
      http://www.flickr.com/photos/aidanmorgan/5588604053/
      http://www.flickr.com/photos/bfishadow/4930961643/
      http://www.flickr.com/photos/hadesigns/3223831119/