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Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
Aimia SEO & Social Media Presentation - May 2010
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Aimia SEO & Social Media Presentation - May 2010

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Presentation slides from Andy Jamieson of Switched On Media, presented May 10, 2010 to AIMA. …

Presentation slides from Andy Jamieson of Switched On Media, presented May 10, 2010 to AIMA.

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Transcript

  • 1. Switched on Media SEO & Social Media 05/20/10 Switched on Media pty ltd - copyright
  • 2. SEO vs Paid Search
  • 3. SEO Defend current performance and build-out breadth and depth
  • 4. SEO
  • 5. Paid Search Defend current performance and build-out breadth and depth
  • 6. Paid Search
  • 7. Methodology
  • 8. Influence on SERPS
  • 9. SEO & Social are factors
  • 10. Case Study One
  • 11. Case Study One – Yellow Pages Free Pizza http://www.youtube.com/watch?v=zKwK7skiyQc
  • 12. Yellow Pages Free Pizza
  • 13. Yellow Pages Free Pizza
  • 14. What is happening in the Pizza World
  • 15. Take out How does your social campaign impact your wider business goals?
  • 16. Case Study Two
  • 17. Case Study One – Coke Happiness Machine http://www.youtube.com/watch?v=lqT_dPApj9U
  • 18. Coke Promotion – coca cola homepage
  • 19. Coke
  • 20. Coke
  • 21. Coke
  • 22. Coca Cola
  • 23. Coca Cola
  • 24. Coca Cola CORPORATE
  • 25. Take out What is your strategy across all marketing channels? How do they interplay & influence each other?
  • 26. Matt Cutt’s TIPS for link building
  • 27. <ul><li>Controversy </li></ul><ul><li>Participate in the community – answer questions </li></ul><ul><li>Original research </li></ul><ul><li>Newsletters </li></ul><ul><li>Speak at conferences (@andyjamo) </li></ul><ul><li>Develop Lists </li></ul><ul><li>Blog and build authority </li></ul><ul><li>How-tos / tutorials </li></ul><ul><li>Free products – extensions etc plugins etc </li></ul><ul><li>Create videos </li></ul><ul><li>Source of list: http://www.google.com/webmasters/ </li></ul>How to build links
  • 28. What can I do today?
  • 29. What can I take away? What is your strategy across all marketing channels? How does your marketing activities interplay & influence each other? How does your social campaign impact your wider business goals?
  • 30. <ul><li>Andy Jamieson </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.twitter.com/andyjamo </li></ul></ul><ul><li>Switched On Media </li></ul><ul><ul><li>p: 02 8248 5054 </li></ul></ul><ul><ul><li>f: 02 8580 5052 </li></ul></ul><ul><ul><li>Level 12, 60 Miller St </li></ul></ul><ul><ul><li>North Sydney </li></ul></ul><ul><ul><li>NSW 2060 </li></ul></ul>Get in touch <ul><li>Andy Jamieson </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.twitter.com/andyjamo </li></ul></ul><ul><li>Switched On Media </li></ul><ul><ul><li>p: 02 8248 5054 </li></ul></ul><ul><ul><li>f: 02 8580 5052 </li></ul></ul><ul><ul><li>Level 12, 60 Miller St </li></ul></ul><ul><ul><li>North Sydney </li></ul></ul><ul><ul><li>NSW 2060 </li></ul></ul>

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