Lessons Learned
Publishing A Digital Magazine
Using WordPress
WordCamp Switzerland 2014
Who am I?
• Pascal Birchler /
@swissspidy
• Meetup & WordCamp
Organizer
• Swiss WordPress Magazine
• The Periodic Table of...
Let’s dive straight in…
How it all started
From Zero To Hero?
Lesson #1:
Don't talk about it – do it!
Let’s see how it turns out!
Getting Attention
Lesson #2:
Make a name for yourself.
Great! Now keep going…
Well, not exactly…
Lesson #3:
Continuity is key.
Fast Forward to 2010…
It was not a magazine
It was just another WordPress blog.
The WordPress Magazine
Lesson #4:
Be one step ahead.
The WordPress Magazine
7 Free Issues
5000 Downloads each
Drawbacks
It’s all about decisions
PDFs are old-fashioned –
Let’s do some HTML5!
The Solution
WordPress Magazine 2.0
Lesson #4:
Be one step ahead. Again.
WordPress Magazine 2.0
3 Published Issues
10000 App Downloads
What didn’t work well
Lesson #5:
Listen to your audience.
Summary
1. Don't talk about it – do it
2. Make a name of yourself
3. Continuity is key
4. Be one step ahead
5. Listen to y...
Conclusion:
Fail. Learn. Repeat.
Today
Coming soon:
@SpinPress – SpinPress.com
Questions?
Pascal Birchler – @swissspidy
Lessons learned publishing a digital WordPress magazine
Lessons learned publishing a digital WordPress magazine
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Lessons learned publishing a digital WordPress magazine

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At WordCamp Switzerland 2014 I talked about my experiences running a digital WordPress magazine. The Swiss WordPress Magazine started as a website and in the end became an iOS & web app with high-quality articles.

I also gave a short prospect about what's coming in the future.

Ps. The video on slide 23 is available here: https://vimeo.com/90740753

Published in: Internet, Technology
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Lessons learned publishing a digital WordPress magazine

  1. 1. Lessons Learned Publishing A Digital Magazine Using WordPress WordCamp Switzerland 2014
  2. 2. Who am I? • Pascal Birchler / @swissspidy • Meetup & WordCamp Organizer • Swiss WordPress Magazine • The Periodic Table of WordPress Plugins
  3. 3. Let’s dive straight in…
  4. 4. How it all started
  5. 5. From Zero To Hero?
  6. 6. Lesson #1: Don't talk about it – do it!
  7. 7. Let’s see how it turns out!
  8. 8. Getting Attention
  9. 9. Lesson #2: Make a name for yourself.
  10. 10. Great! Now keep going…
  11. 11. Well, not exactly…
  12. 12. Lesson #3: Continuity is key.
  13. 13. Fast Forward to 2010…
  14. 14. It was not a magazine It was just another WordPress blog.
  15. 15. The WordPress Magazine
  16. 16. Lesson #4: Be one step ahead.
  17. 17. The WordPress Magazine 7 Free Issues 5000 Downloads each
  18. 18. Drawbacks
  19. 19. It’s all about decisions
  20. 20. PDFs are old-fashioned – Let’s do some HTML5!
  21. 21. The Solution
  22. 22. WordPress Magazine 2.0
  23. 23. Lesson #4: Be one step ahead. Again.
  24. 24. WordPress Magazine 2.0 3 Published Issues 10000 App Downloads
  25. 25. What didn’t work well
  26. 26. Lesson #5: Listen to your audience.
  27. 27. Summary 1. Don't talk about it – do it 2. Make a name of yourself 3. Continuity is key 4. Be one step ahead 5. Listen to your audience
  28. 28. Conclusion: Fail. Learn. Repeat.
  29. 29. Today
  30. 30. Coming soon: @SpinPress – SpinPress.com
  31. 31. Questions? Pascal Birchler – @swissspidy

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