From Athlete and Scientist to Industry:What’s wrong with the current paradigm in Sports NutritionStacy T Sims, PhD
BRIEF STORY Elite athlete struggling with fluid balance and nutrition on Worlds Course (early 2000s) PhD focus on fluid balance, sex differences, and separation of fuel from hydration (2002) Teammates in the field- separation of fluid from food: tailored macronutrient-carbohydrate intake from real food WITH fluid that works with physiology to hydrate (2002 onwards) Pro and Olympic athlete consults to help with GI issues, cramping, power decline-> separation of fluid from fueling (2005 onwards) Concurrent lab research with field implementation to hone in specificity
EVOLUTION FROM CONSULTANT TO INDUSTRY 2009: specific problem for TdFrance team GI distress, dehydration, lack of recovery Created solution of hydration vs fueling; tailored recovery (Acute and nightime) Private client offered to help bring the solution to the masses 2012 (May) Launched OSMO: Hydration in the bottle, Food in the Pocket. You’re not Bonking, You’re Dehydrated! Too much focus on calorie and exogenous carbohydrate, not enough on keeping blood volume up for essential circulation
GOING FROM ONE TO THE MASSES The “haters” are a louder voice Palatability Pushing the paradigm shift Real science- marketing science is often louder and harder to “push back” WADA FDA
NUTRITIONAL SUPPLEMENTS OR REAL FOOD We are not as smart as Nature.Supplementation should not be the answer, REAL FOOD is betterPhysiology is inherently the same; different between men and women- compounded by menstrual cycle hormones, and alterations in energy metabolism during exercise.
PERFORMANCE ENHANCEMENT Ergogenic Aids: line between natural and illegal Top 2% is often misappropriated nutritional strategies Working with physiology and applied sciences for longer term performance gains and health Specificity of training is best Natural manipulation takes longer, but very effective Globalization of “immediate”