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UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
UNIL & instagram
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UNIL & instagram

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How UNIL got started and instagram, what they share, how they share it, and results obtained.

How UNIL got started and instagram, what they share, how they share it, and results obtained.

Published in: Education, Technology, Travel
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  • 1. instagram @unilch Digital Campus Meeting May 2014 mercredi, 7 mai 14
  • 2. #unil #medecine fin de semestre mercredi, 7 mai 14
  • 3. A few facts • Account created on July 19th, 2012 • 897 followers (+ 58 in April) • 108 following • 587 publications by unilch • 4223 publications by the community hashtag #unil in captions (typos on #until) • 10’157 likes (sooooo much love !) • 3 people have the access mercredi, 7 mai 14
  • 4. Why ? • Attitude: launch and learn • What we say to the audience outside: UNIL exists (awareness), has a beautiful campus, organizes events and has a lively community • Aim: create and sustain a positive and friendly image mercredi, 7 mai 14
  • 5. Why ? • What we say to the audience inside: you are part of a community that lives on the campus.There are many things to notice here.We see your photos, what you like and we interact with you. Ye olde UNIL uses modern media • Aim: sustain the already existing good atmosphere mercredi, 7 mai 14
  • 6. Why ? • Look at images made by students... • ... to understand the tastes and the habits of our users • ... that older people and officials could never do (dozen of selfies, parties, ...) • ... to build a database of free pictures of UNIL with searches on #unil mercredi, 7 mai 14
  • 7. Fin d exa, santé! #unil #zelig #studentlife - beatrizanguita mercredi, 7 mai 14
  • 8. YESS!! #lausanne #unil #biologie #swiss #universitedelausa nne #accepted #university - thedodofficial mercredi, 7 mai 14
  • 9. Facebook YouTube Instagram Twitter Google+ Linkedin Autres 0 20 40 60 80 100 5.4 2.3 8.1 12.4 15.1 34.9 98.0 5.5 2.9 15.6 16.5 31.5 37.3 97.2 2013 2012 Who ? - Inside UNIL Inquiry «Comment allez-vous ? 2013» among 1160 1-st year students mercredi, 7 mai 14
  • 10. Facebook YouTube Instagram Twitter Google+ Linkedin Autres 0 20 40 60 80 100 5.4 2.3 8.1 12.4 15.1 34.9 98.0 5.5 2.9 15.6 16.5 31.5 37.3 97.2 2013 2012 Who ? - Inside UNIL Inquiry «Comment allez-vous ? 2013» among 1160 1-st year students mercredi, 7 mai 14
  • 11. Who ? - Inside UNIL • 66% of instagram users at UNIL are women (over-representation: 57.9% in the general population of 1st-years) • Students in economics and social +political sciences over-represented • Students in biology+medecine and environment+earth sciences under- represented mercredi, 7 mai 14
  • 12. How ? • Content: daily life on the campus, the landscape, the events, the unusual. Nothing outside UNIL • We try to post pictures everyday, sometimes on week-ends • Tone: light, friendly. Very little hard science or official/boring stuff • We see with the «likes» what people expect of us mercredi, 7 mai 14
  • 13. mercredi, 7 mai 14
  • 14. Works! mercredi, 7 mai 14
  • 15. mercredi, 7 mai 14
  • 16. #epic fail mercredi, 7 mai 14
  • 17. How ? - Specials • Moral comfort, wishes (before exams) • Competitions • Merchandising • Takeover mercredi, 7 mai 14
  • 18. mercredi, 7 mai 14
  • 19. mercredi, 7 mai 14
  • 20. mercredi, 7 mai 14
  • 21. mercredi, 7 mai 14
  • 22. mercredi, 7 mai 14
  • 23. A week before December 3rd, 2013: this mysterious ad on instagram and Facebook mercredi, 7 mai 14
  • 24. mercredi, 7 mai 14
  • 25. • 22 pictures taken by @grisuy on December 3rd, 2013 • A total of 392 likes (with many doubles of course) • No worries and a new friend for the community managers. Just change the password afterwards! Did it work ? mercredi, 7 mai 14
  • 26. Information ecology: always recycle good stuff... if the audiences are the same mercredi, 7 mai 14
  • 27. Interaction with Facebook • Promotion for instagram on Facebook with a tab (woobox) mercredi, 7 mai 14
  • 28. Interaction with Facebook mercredi, 7 mai 14
  • 29. Interaction with Facebook mercredi, 7 mai 14
  • 30. Interaction with Facebook mercredi, 7 mai 14
  • 31. Marketing • Link to our instagram account on the home page of the official website • News about it in the 2 UNIL magazines • Use of instagram pictures in the magazines and on the website • Instagram account mentioned during the «welcome week» for new students (with FB & others) mercredi, 7 mai 14
  • 32. Videos mercredi, 7 mai 14
  • 33. Videos mercredi, 7 mai 14
  • 34. Videos mercredi, 7 mai 14
  • 35. Videos mercredi, 7 mai 14
  • 36. Like and follow policy • Check for #unil a few times a day and like all that’s us. Except disgusting / insulting stuff (happened twice) • Follow the people who gives us the most «likes» (through iconosquare) mercredi, 7 mai 14
  • 37. Need for stats • Monitoring with Hootsuite on keywords («examens», «zelig», «geopolis», «unil») • Stats with iconosquare (new name of statigram) • Most liked picture: 107. Fuels a competition between instagramers of @unilch mercredi, 7 mai 14
  • 38. Need for stats • Average number of «likes» per picture: 42 for April 2014 • Very few comments • Filter who gets the most likes: Valencia and Rise. The less: Toaster mercredi, 7 mai 14
  • 39. Conclusion • Easy, fun, time-based. You take pictures when you wander on the campus between two meetings • No degree in linguistics or computer science if you compare to Twitter and Co. So no worries • Low expectations. Found no good way to measure the success, except the likes and followers growth mercredi, 7 mai 14
  • 40. Next steps • Competition for the magazine Allez savoir! (digital meets printed media) • More people and events • More videos • Other takeovers as reward for good instagramers mercredi, 7 mai 14
  • 41. Next steps • Games with our neighbors @epflcampus Exchange accounts for one day ? mercredi, 7 mai 14
  • 42. Questions mercredi, 7 mai 14

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