instagram
@unilch
Digital Campus Meeting May 2014
mercredi, 7 mai 14
#unil #medecine
fin de semestre
mercredi, 7 mai 14
A few facts
• Account created on July 19th, 2012
• 897 followers (+ 58 in April)
• 108 following
• 587 publications by uni...
Why ?
• Attitude: launch and learn
• What we say to the audience outside:
UNIL exists (awareness), has
a beautiful campus,...
Why ?
• What we say to the audience inside:
you are part of a community that lives
on the campus.There are many things
to ...
Why ?
• Look at images made by students...
• ... to understand the tastes and the
habits of our users
• ... that older peo...
Fin d exa, santé! #unil #zelig
#studentlife - beatrizanguita
mercredi, 7 mai 14
YESS!! #lausanne
#unil #biologie
#swiss
#universitedelausa
nne #accepted
#university -
thedodofficial
mercredi, 7 mai 14
Facebook
YouTube
Instagram
Twitter
Google+
Linkedin
Autres
0 20 40 60 80 100
5.4
2.3
8.1
12.4
15.1
34.9
98.0
5.5
2.9
15.6
...
Facebook
YouTube
Instagram
Twitter
Google+
Linkedin
Autres
0 20 40 60 80 100
5.4
2.3
8.1
12.4
15.1
34.9
98.0
5.5
2.9
15.6
...
Who ? - Inside UNIL
• 66% of instagram users at UNIL are
women (over-representation: 57.9% in
the general population of 1s...
How ?
• Content: daily life on the campus,
the landscape, the events, the unusual.
Nothing outside UNIL
• We try to post p...
mercredi, 7 mai 14
Works!
mercredi, 7 mai 14
mercredi, 7 mai 14
#epic fail
mercredi, 7 mai 14
How ? - Specials
• Moral comfort, wishes (before exams)
• Competitions
• Merchandising
• Takeover
mercredi, 7 mai 14
mercredi, 7 mai 14
mercredi, 7 mai 14
mercredi, 7 mai 14
mercredi, 7 mai 14
mercredi, 7 mai 14
A week before December 3rd, 2013: this mysterious ad on instagram and Facebook
mercredi, 7 mai 14
mercredi, 7 mai 14
• 22 pictures taken by @grisuy on
December 3rd, 2013
• A total of 392 likes (with many
doubles of course)
• No worries and...
Information ecology: always
recycle good stuff... if the
audiences are the same
mercredi, 7 mai 14
Interaction with Facebook
• Promotion for instagram on Facebook
with a tab (woobox)
mercredi, 7 mai 14
Interaction with Facebook
mercredi, 7 mai 14
Interaction with Facebook
mercredi, 7 mai 14
Interaction with Facebook
mercredi, 7 mai 14
Marketing
• Link to our instagram account
on the home page of the official website
• News about it in the 2 UNIL magazines
...
Videos
mercredi, 7 mai 14
Videos
mercredi, 7 mai 14
Videos
mercredi, 7 mai 14
Videos
mercredi, 7 mai 14
Like and follow policy
• Check for #unil a few times a day
and like all that’s us.
Except disgusting / insulting stuff
(ha...
Need for stats
• Monitoring with Hootsuite
on keywords («examens», «zelig»,
«geopolis», «unil»)
• Stats with iconosquare (...
Need for stats
• Average number of «likes»
per picture: 42 for April 2014
• Very few comments
• Filter who gets the most l...
Conclusion
• Easy, fun, time-based. You take
pictures when you wander on the
campus between two meetings
• No degree in li...
Next steps
• Competition for the magazine Allez
savoir! (digital meets printed media)
• More people and events
• More vide...
Next steps
• Games with our neighbors @epflcampus
Exchange accounts for one day ?
mercredi, 7 mai 14
Questions
mercredi, 7 mai 14
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UNIL & instagram

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How UNIL got started and instagram, what they share, how they share it, and results obtained.

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UNIL & instagram

  1. 1. instagram @unilch Digital Campus Meeting May 2014 mercredi, 7 mai 14
  2. 2. #unil #medecine fin de semestre mercredi, 7 mai 14
  3. 3. A few facts • Account created on July 19th, 2012 • 897 followers (+ 58 in April) • 108 following • 587 publications by unilch • 4223 publications by the community hashtag #unil in captions (typos on #until) • 10’157 likes (sooooo much love !) • 3 people have the access mercredi, 7 mai 14
  4. 4. Why ? • Attitude: launch and learn • What we say to the audience outside: UNIL exists (awareness), has a beautiful campus, organizes events and has a lively community • Aim: create and sustain a positive and friendly image mercredi, 7 mai 14
  5. 5. Why ? • What we say to the audience inside: you are part of a community that lives on the campus.There are many things to notice here.We see your photos, what you like and we interact with you. Ye olde UNIL uses modern media • Aim: sustain the already existing good atmosphere mercredi, 7 mai 14
  6. 6. Why ? • Look at images made by students... • ... to understand the tastes and the habits of our users • ... that older people and officials could never do (dozen of selfies, parties, ...) • ... to build a database of free pictures of UNIL with searches on #unil mercredi, 7 mai 14
  7. 7. Fin d exa, santé! #unil #zelig #studentlife - beatrizanguita mercredi, 7 mai 14
  8. 8. YESS!! #lausanne #unil #biologie #swiss #universitedelausa nne #accepted #university - thedodofficial mercredi, 7 mai 14
  9. 9. Facebook YouTube Instagram Twitter Google+ Linkedin Autres 0 20 40 60 80 100 5.4 2.3 8.1 12.4 15.1 34.9 98.0 5.5 2.9 15.6 16.5 31.5 37.3 97.2 2013 2012 Who ? - Inside UNIL Inquiry «Comment allez-vous ? 2013» among 1160 1-st year students mercredi, 7 mai 14
  10. 10. Facebook YouTube Instagram Twitter Google+ Linkedin Autres 0 20 40 60 80 100 5.4 2.3 8.1 12.4 15.1 34.9 98.0 5.5 2.9 15.6 16.5 31.5 37.3 97.2 2013 2012 Who ? - Inside UNIL Inquiry «Comment allez-vous ? 2013» among 1160 1-st year students mercredi, 7 mai 14
  11. 11. Who ? - Inside UNIL • 66% of instagram users at UNIL are women (over-representation: 57.9% in the general population of 1st-years) • Students in economics and social +political sciences over-represented • Students in biology+medecine and environment+earth sciences under- represented mercredi, 7 mai 14
  12. 12. How ? • Content: daily life on the campus, the landscape, the events, the unusual. Nothing outside UNIL • We try to post pictures everyday, sometimes on week-ends • Tone: light, friendly. Very little hard science or official/boring stuff • We see with the «likes» what people expect of us mercredi, 7 mai 14
  13. 13. mercredi, 7 mai 14
  14. 14. Works! mercredi, 7 mai 14
  15. 15. mercredi, 7 mai 14
  16. 16. #epic fail mercredi, 7 mai 14
  17. 17. How ? - Specials • Moral comfort, wishes (before exams) • Competitions • Merchandising • Takeover mercredi, 7 mai 14
  18. 18. mercredi, 7 mai 14
  19. 19. mercredi, 7 mai 14
  20. 20. mercredi, 7 mai 14
  21. 21. mercredi, 7 mai 14
  22. 22. mercredi, 7 mai 14
  23. 23. A week before December 3rd, 2013: this mysterious ad on instagram and Facebook mercredi, 7 mai 14
  24. 24. mercredi, 7 mai 14
  25. 25. • 22 pictures taken by @grisuy on December 3rd, 2013 • A total of 392 likes (with many doubles of course) • No worries and a new friend for the community managers. Just change the password afterwards! Did it work ? mercredi, 7 mai 14
  26. 26. Information ecology: always recycle good stuff... if the audiences are the same mercredi, 7 mai 14
  27. 27. Interaction with Facebook • Promotion for instagram on Facebook with a tab (woobox) mercredi, 7 mai 14
  28. 28. Interaction with Facebook mercredi, 7 mai 14
  29. 29. Interaction with Facebook mercredi, 7 mai 14
  30. 30. Interaction with Facebook mercredi, 7 mai 14
  31. 31. Marketing • Link to our instagram account on the home page of the official website • News about it in the 2 UNIL magazines • Use of instagram pictures in the magazines and on the website • Instagram account mentioned during the «welcome week» for new students (with FB & others) mercredi, 7 mai 14
  32. 32. Videos mercredi, 7 mai 14
  33. 33. Videos mercredi, 7 mai 14
  34. 34. Videos mercredi, 7 mai 14
  35. 35. Videos mercredi, 7 mai 14
  36. 36. Like and follow policy • Check for #unil a few times a day and like all that’s us. Except disgusting / insulting stuff (happened twice) • Follow the people who gives us the most «likes» (through iconosquare) mercredi, 7 mai 14
  37. 37. Need for stats • Monitoring with Hootsuite on keywords («examens», «zelig», «geopolis», «unil») • Stats with iconosquare (new name of statigram) • Most liked picture: 107. Fuels a competition between instagramers of @unilch mercredi, 7 mai 14
  38. 38. Need for stats • Average number of «likes» per picture: 42 for April 2014 • Very few comments • Filter who gets the most likes: Valencia and Rise. The less: Toaster mercredi, 7 mai 14
  39. 39. Conclusion • Easy, fun, time-based. You take pictures when you wander on the campus between two meetings • No degree in linguistics or computer science if you compare to Twitter and Co. So no worries • Low expectations. Found no good way to measure the success, except the likes and followers growth mercredi, 7 mai 14
  40. 40. Next steps • Competition for the magazine Allez savoir! (digital meets printed media) • More people and events • More videos • Other takeovers as reward for good instagramers mercredi, 7 mai 14
  41. 41. Next steps • Games with our neighbors @epflcampus Exchange accounts for one day ? mercredi, 7 mai 14
  42. 42. Questions mercredi, 7 mai 14
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