Hello San Francisco!Benjamin WiederkehrInteractive Things & Datavisualization.chpresented by Interactive Things           ...
Interactive ThingsUser Experience & Data Visualization StudioZürich, Switzerlandpresented by Interactive Things           2
„   Wholeheartedly passionate about    making things understandable,     “    usable, enjoyable & actionable.             ...
Datavisualization.chResource for Data Visualization & InfographicsOur Blogpresented by Interactive Things            4
Captionpresented by Interactive Things   5
Captionpresented by Interactive Things   6
Not yourmother‘sinteractiondesigncompanypresented by Interactive Things   7
Just like   pugs and   costumeswe combine things that just belong    together
We apply data visualizationprinciples to interface design.presented by Interactive Things   9
Data In Sight presented by Interactive Things10
GoogleStanfordStamenBloompresented by Interactive Things11
A) I am not going for a portfolio talk B) I am not going for a "how to" talk C) You guys probably are a lot smarter than I...
INTENT & IMPACTThoughts on Persuasion in Visualizationpresented by Interactive Things           13
Explore                       →   Ideate   →   Create   →   Publishpresented by Interactive Things                        ...
Talk - Action = Shitpresented by Interactive Things                          15
INTENT & IMPACTHave a clear understandingwhy you do what you do.presented by Interactive Things   16
01            Set your aim            Informing people → Increase knowledge            Convincing people → Shape opinions ...
Increasing Knowledgepresented by Interactive Things   18
Sarah Slobin„       Something new, relevant, different,        informative and even entertaining        is a good place to ...
Scheiter, Wiebe, & HolsanovaDecorative                     →Enlivening TextRepresentational                 →Making inform...
Shaping Opinionspresented by Interactive Things   21
Aristoteles„       In an ideal society opinions are the        end result of informed discussions,        readings, & list...
Whenever we are confronted with external stimuli we first    resort to what we feel or what we believe and later to    what...
Clara Kayser-Bril, Nicolas Kayser-Bril and Marion Kotlarski: 100 Years of World Cuisine
Changing Behaviorpresented by Interactive Things   25
Behavior ModelAccording to B. J. Fogg is peoples behavior a result of theconvergence of three elements:Motivation, Ability...
GamificationUsing game mechanics in non-gaming contexts toimprove user engangement or even change user behavior.You know, ...
TidyStreet.org
TidyStreet.org
TidyStreet.org
02            Tell a storypresented by Interactive Things   31
Donald Norman„   Stories are important cognitive    events, for they encapsulate, into    “    one compact package,    inf...
Edward Segel & Jeffrey HeerNarrative Visualization: Telling Stories with Data                                  Martini Gla...
Faces of the Dead by New York Times
Budget Forecasts, Compared With reality by Amanda Cox for New York Times
Murder: New York City by New York Times
03            Make it personalpresented by Interactive Things   37
Jobless Rate for People Like You by New York Times
Jobless Rate for People Like You by New York Times
Jobless Rate for People Like You by New York Times
04            Don‘t be evil            The people trust you to act with fair            spirit — please be aware of that.p...
You can twist data just              like a balloon animal.              But, keep in mind that              these things ...
INTENT & IMPACTHave a clear vision for what youwant to achieve with your work.presented by Interactive Things    43
John Snow: Cholera Map
He convinced Whitehead that the Broad Street pump wasthe source of the local infections. Whitehead then joinedwith Snow in...
Florence Nightingale: Causes of Mortality in the Army in the East
She convinced military authorities, Parliament and QueenVictoria to carry out her reforms. Her insistence on goodsanitatio...
Al Gore, An Inconvenient Truth
•     Over 106,000 tons of carbon were offset in the year           following the films release, which is equivalent to    ...
05            Plan            Plan the actions that you want people to            take after engaging with your work.prese...
Small Habits by GreenPeace & Daniel Fischer
The Humans Development by Global Giving & Roland Loesslein
06            Observe            Observe the impact that your            work has after you published it.presented by Inte...
Google Analytics                  FeedburnerTwitter Search                    Social Mentionpresented by Interactive Thing...
UNDP & Interactive Things: Human Development Report 2.0
OECD, Moritz Stefaner & Raureif: Better Life Index
Recap1.      Set your aim2.      Tell a story3.      Make it personal4.      Don‘t be evil5.      Plan for actions6.      ...
Thanks!From the IXTdynamic duo
THANKS!If you have any answers, please get in touch.Email                 benjamin@interactivethings.comTwitter           ...
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Thoughts on Persuasion in Visualization - Benjamin Wiederkehr

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Thoughts on Persuasion in Visualization - Benjamin Wiederkehr

  1. 1. Hello San Francisco!Benjamin WiederkehrInteractive Things & Datavisualization.chpresented by Interactive Things 1
  2. 2. Interactive ThingsUser Experience & Data Visualization StudioZürich, Switzerlandpresented by Interactive Things 2
  3. 3. „ Wholeheartedly passionate about making things understandable, “ usable, enjoyable & actionable. 3
  4. 4. Datavisualization.chResource for Data Visualization & InfographicsOur Blogpresented by Interactive Things 4
  5. 5. Captionpresented by Interactive Things 5
  6. 6. Captionpresented by Interactive Things 6
  7. 7. Not yourmother‘sinteractiondesigncompanypresented by Interactive Things 7
  8. 8. Just like pugs and costumeswe combine things that just belong together
  9. 9. We apply data visualizationprinciples to interface design.presented by Interactive Things 9
  10. 10. Data In Sight presented by Interactive Things10
  11. 11. GoogleStanfordStamenBloompresented by Interactive Things11
  12. 12. A) I am not going for a portfolio talk B) I am not going for a "how to" talk C) You guys probably are a lot smarter than I am presented by Interactive Things12
  13. 13. INTENT & IMPACTThoughts on Persuasion in Visualizationpresented by Interactive Things 13
  14. 14. Explore → Ideate → Create → Publishpresented by Interactive Things 14
  15. 15. Talk - Action = Shitpresented by Interactive Things 15
  16. 16. INTENT & IMPACTHave a clear understandingwhy you do what you do.presented by Interactive Things 16
  17. 17. 01 Set your aim Informing people → Increase knowledge Convincing people → Shape opinions Nudge people → Change behaviorpresented by Interactive Things 17
  18. 18. Increasing Knowledgepresented by Interactive Things 18
  19. 19. Sarah Slobin„ Something new, relevant, different, informative and even entertaining is a good place to start. “ 19
  20. 20. Scheiter, Wiebe, & HolsanovaDecorative →Enlivening TextRepresentational →Making information more concreteOrganisational →Bringing coherence to dataInterpretative →Enhancing understanding of dataTransformative →Recode information into more concrete and memorable form, organizing it through relations, and providing systemic means of retrievalpresented by Interactive Things 20
  21. 21. Shaping Opinionspresented by Interactive Things 21
  22. 22. Aristoteles„ In an ideal society opinions are the end result of informed discussions, readings, & listenings. “ 22
  23. 23. Whenever we are confronted with external stimuli we first resort to what we feel or what we believe and later to what we think.stimuli limbic system neocortex reaction The cognitive process is a combination of emotion & reason. presented by Interactive Things 23
  24. 24. Clara Kayser-Bril, Nicolas Kayser-Bril and Marion Kotlarski: 100 Years of World Cuisine
  25. 25. Changing Behaviorpresented by Interactive Things 25
  26. 26. Behavior ModelAccording to B. J. Fogg is peoples behavior a result of theconvergence of three elements:Motivation, Ability, & Triggerpresented by Interactive Things 26
  27. 27. GamificationUsing game mechanics in non-gaming contexts toimprove user engangement or even change user behavior.You know, stuff like rewards, leaderboards, competitions.presented by Interactive Things 27
  28. 28. TidyStreet.org
  29. 29. TidyStreet.org
  30. 30. TidyStreet.org
  31. 31. 02 Tell a storypresented by Interactive Things 31
  32. 32. Donald Norman„ Stories are important cognitive events, for they encapsulate, into “ one compact package, information, knowledge, context, & emotion. 32
  33. 33. Edward Segel & Jeffrey HeerNarrative Visualization: Telling Stories with Data Martini Glass Structure Interactive Slideshow Drill-Down Storypresented by Interactive Things 33
  34. 34. Faces of the Dead by New York Times
  35. 35. Budget Forecasts, Compared With reality by Amanda Cox for New York Times
  36. 36. Murder: New York City by New York Times
  37. 37. 03 Make it personalpresented by Interactive Things 37
  38. 38. Jobless Rate for People Like You by New York Times
  39. 39. Jobless Rate for People Like You by New York Times
  40. 40. Jobless Rate for People Like You by New York Times
  41. 41. 04 Don‘t be evil The people trust you to act with fair spirit — please be aware of that.presented by Interactive Things 41
  42. 42. You can twist data just like a balloon animal. But, keep in mind that these things usually pop before you get home.canopic on flickr.com
  43. 43. INTENT & IMPACTHave a clear vision for what youwant to achieve with your work.presented by Interactive Things 43
  44. 44. John Snow: Cholera Map
  45. 45. He convinced Whitehead that the Broad Street pump wasthe source of the local infections. Whitehead then joinedwith Snow in tracking the contamination to a faultycesspool and the outbreak’s index casepresented by Interactive Things 45
  46. 46. Florence Nightingale: Causes of Mortality in the Army in the East
  47. 47. She convinced military authorities, Parliament and QueenVictoria to carry out her reforms. Her insistence on goodsanitation, fresh air and public health saved thousands oflives, both for soldiers and civilians, on battlefields and inhospitals.presented by Interactive Things 47
  48. 48. Al Gore, An Inconvenient Truth
  49. 49. • Over 106,000 tons of carbon were offset in the year following the films release, which is equivalent to 225 million car miles. • 4200+ tons of carbon were offset just by people swtiching to compact fluorescent light bulbs. • Over 15 climate change bills have been introduced in Congress, with the historic Markey-Waxman Bill passing the House in June, 2009. • Over 2600 people have been trained to give The Climate Project presentation and 4 million people on all seven continents have heard the presentation.presented by Interactive Things 49
  50. 50. 05 Plan Plan the actions that you want people to take after engaging with your work.presented by Interactive Things 50
  51. 51. Small Habits by GreenPeace & Daniel Fischer
  52. 52. The Humans Development by Global Giving & Roland Loesslein
  53. 53. 06 Observe Observe the impact that your work has after you published it.presented by Interactive Things 53
  54. 54. Google Analytics FeedburnerTwitter Search Social Mentionpresented by Interactive Things 54
  55. 55. UNDP & Interactive Things: Human Development Report 2.0
  56. 56. OECD, Moritz Stefaner & Raureif: Better Life Index
  57. 57. Recap1. Set your aim2. Tell a story3. Make it personal4. Don‘t be evil5. Plan for actions6. Observe your impactpresented by Interactive Things 57
  58. 58. Thanks!From the IXTdynamic duo
  59. 59. THANKS!If you have any answers, please get in touch.Email benjamin@interactivethings.comTwitter @wiederkehrPhone +41 76 533 33 72presented by Interactive Things 59
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