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The CCA Leading By Design Fellows Program
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The CCA Leading By Design Fellows Program

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Further probing the intersections of design, business, and innovation, swissnex San Francisco hosts a presentation on the new executive curriculum from the California College of the Arts (CCA), the …

Further probing the intersections of design, business, and innovation, swissnex San Francisco hosts a presentation on the new executive curriculum from the California College of the Arts (CCA), the Leading By Design Fellows Program.

Published in: Design, Technology, Business

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  • 1. LEAD SUSTAINABLE MEANINGFUL PROFITABLE INNOVATIVE OUR FUTURE YOUR CAREER YOUR LIFE YOUR WORL HANG
  • 2. DESIGN SUSTAINABILITY BUSINESS
  • 3. DESIGN SUSTAINABILITY BUSINESS
  • 4. DESIGN SUSTAINABILITY EXPERIENCE BUSINESS
  • 5. DESIGN SUSTAINABILITY MEANING EXPERIENCE BUSINESS
  • 6. Design Thinking Leading by Design Fellows Management Sustainability Communications Strategy Leadership Change Innovation
  • 7. Design Thinking New Questions Leading by Design Fellows Management Sustainability Community Communications Strategy Leadership Change Innovation Certificate
  • 8. Design Thinking New Questions 6 months 25 students Leadership Position Internationally Leading by Design Fellows Management 2 faculty Sustainability Community Communications Strategy Leadership Change Innovation Certificate
  • 9. Leading by Design Fellows Help the current generation of business leaders and design leaders accelerate meaningful, sustainable change.
  • 10. Leading by Design Fellows Mastering via Making: investigate, analyze, discuss, collaborate, prototype, iterate, write, present
  • 11. Confirmed guest speakers: Dan Pink, author of A Whole New Mind Tim Brown, author & CEO, IDEO Adam Werbach, author & CEO, Saatchi & Saatchi S Gil Friend, author & CEO, Natural Logic Sam Lucent, VP of Design, Hewlett Packard Sara Beckman, Faculty, Haas Business School Kaaren Hansen, Director or Experience Design, Intuit
  • 12. What’s a more sustainable world look like?
  • 13. What’s a more meaningful world look like?
  • 14. What’s a post-consumer world look like?
  • 15. What’s a post-consumer world look like?
  • 16. We already have tools to use : Sustainability Helix Integrate Bottom Line Okala™ Curriculum Meaning and Experience Models covive.com/gri New Metrics: grossnationalhappiness.com B-Corp & Corp2020 sustainableminds.com www.eiolca.net (and many more)
  • 17. DESIGN Systems Innovation Model: Principles: Systems Thinking Multidisciplinary Teamwork BUSINESS Service to Users/Customers Multi-stakeholder Engagement
  • 18. DESIGN Systems Innovation Model: Principles Frameworks: BUSINESS Natural Capitalism The Natural Step™ Cradle to Cradle
  • 19. DESIGN Systems Innovation Model: Principles Frameworks BUSINESS Tools: LCA (Life Cycle Assessment) ISO 50001 Total Beauty™ SOS (Blackburn) Biomimicry Wheel of Change City Climate Protectio SROI Manual Sustainability Helix Metrics (GDP, GPI, G Blended Value GRI, SRI) Integrated Bottom Line LEED LASER Manual FASB redefinition of P Footprint Calculators SCORE (water, carbon, etc.) Factor 4 and Factor 1 Stakeholder Analysis SHINGO
  • 20. DESIGN Systems Innovation Model: Principles Frameworks Tools BUSINESS Design Strategies: REDUCE • Design for Use (Usability & Meaning) • Dematerialization (Materials, Energy & Transportation) • Substitution (Materials & Energy) • Localization • Transmaterialization • Informationalization REUSE • Design for Durability • Design for Reuse RECYCLE • Design for Disassembly • Close the Loop • Design for Effectiveness RESTORE • Design for Systems
  • 21. SUSTAINABILITY DESIGN Principles: Systems Thinking User-Centered focus BUSINESS User/Design Research Experience Model Meaning Model
  • 22. SUSTAINABILITY DESIGN Principles Tools: BUSINESS Deep Dive Prototyping Iteration Need Finding Ethnographic Techniques Critique IDEO Human-Centered Design Toolkit, etc.
  • 23. DESIGN SUSTAINABILITY BUSINESS Principles: Systems Thinking Multidisciplinary Teamwork Service to Users/Customers Multi-stakeholder Engagement Service Culture (throughout org)
  • 24. DESIGN SUSTAINABILITY BUSINESS Principles Tools: Total Quality Management Six Sigma Stage Gate SWOT Doblin Value Model Metrics: ROI, NPV, IRR, GNP, etc.
  • 25. NGOS Systems Innovation Model: G N RI DES EE IG IN N G Charity Model EN User/Design Research Social Entrepreneurship Experience Model Social Profit Meaning Model Prototyping Genius Design Waterfall Model Critique Participatory Design Spiral/Agile Model Iteration Collaborative Design Hybrid Models IDEO HCD Toolkit PRINCIPLES Systems Thinking Customer Experience-Centered FRAMEWORKS Multidisciplinary Teamwork TOOLS Multi-stakeholder Engagement Democracy Service-centered Natural Capitalism STRATEGIES Socialism The Natural Step™ Voting Totalitarianism Policy Cradle to Cradle Social Contract Bills Sustainability Helix Market Capitalism Regulation TNS Resource Funnel Porter TY Propoganda Biomimicry Spiral GO Value Chain ILI LCA, etc. Dematerialization, “Free Market” V AB D4Disassembly, ER ROI, NPV/IRR, Localization, AIN NM GDP, SWOT, Stage Gate Substitution, ST Market Research D4Systems, EN Doblin Value Model SU etc. T Positioning Segmentation ... BUSINESS
  • 26. LEAD CCA’S LEADING BY DESIGN FELLOWS PROGRAM THE FUTURE OF BUSINESS STARTS HERE. NOW. HANG