Swiss Higher Education & Social Media - A Snapshot

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How Swiss schools are using social media, what kind of accounts they have, how many followers, and highlights of the best use of social media in Switzerland.

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Swiss Higher Education & Social Media - A Snapshot

  1. 1. Swiss Higher Ed and New Media: A Snapshot Initiative of the State Secretariat for Education, Research and Innovation SERI Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston, Bangalore, San Francisco, Rio de Janeiro, Shanghai and Singapore. May 6, 2014
  2. 2. 2 Facebook | Likes ! EPFL is way ahead ! Consistent growth across the board EPFL EHL HSG UZH UNIBE UNIL UNIBAS UNIGE UNINE USI ZHdK UNILI UNIFR ECAL HEVS ZHAW HEMU HEAD HSLU SUPSI UNILU HWZ HEG HEIG-VD HTW HESSO FHNW HSR PHZH EIAFR ELS FFHS BFH FHS HEPIA HEM NTB HEDS EESP PHLU ECAV HEDSFR HE-ARC PHZUG ETH Likes Q4 2013 Likes Q1 2014 30,000 25,000 20,000 15,000 10,000 5,000
  3. 3. 3 USI campaigns on Facebook ! Constantly looking for ways to engage their community and put it on stage ! It looks spontaneous, but it is carefully orchestrated ! Make it as easy as possible for your audience to participate (e.g. distribute postcards with the moustache for #USIMovember, provide a camera)
  4. 4. 4 USI Moment Machine
  5. 5. 5 USI #HoppSwiss campaign ! Collaboration with influencers is key for USI: ! Get others on board and to participate and promote ! Save resources
  6. 6. 6 HSG Image Video: An Integrated Campaign 13,000+ views in one week! (17 comments)
  7. 7. 7 Prominent location on the HSG homepage
  8. 8. 8 Its own page on Facebook
  9. 9. 9 Behind the scenes
  10. 10. 10 Facebook contest
  11. 11. 11 Top 15 Departments on Facebook | Likes No big changes in the last few months 17,948 15,117 9,697 8,674 8,311 4,032 3,884 3,079 2,547 2,532 2,358 2,348 2,300 2,270 2,186 International Relations and Security Network (ISN) USI Executive Master in Humanitarian Logistics and Management USI EMBA Executive Master in Business Administration HSG Alumni HSG Start ZHAW School of Management and Law Master Landscape Architecture ETH Zurich, Prof. Girot AEHL - Alumni Network USI Servizio Alloggi HEC Lausanne University of St.Gallen Student Union SHSG Hochschule der Künste Bern/Haute école des arts de Berne Universität St.Gallen - Unisport ETH-Bibliothek Zürich Landscape Architecture Swiss Federal Institute of Technology U
  12. 12. 12 Who is New?
  13. 13. 13 Twitter | Followers ! Most followed are still EPFL, ETHZ, and UNIGE @ EPFL @ EPFL_en @ ETH @ UNIG Enew s @ ETH_en @ unil @ uzh_new s @ hslu @ HSG StG allen @ unibern @ UniBasel @ USInew s @ EHLnew s @ unifr @ UniNeuchatel @ ZHAW @ fhhw z @ UniLuzern @ FHNW @ ecal_ch @ HTW _Chur @ hes_so @ bfh_hesb @ uni_li @ HEADG ENEVE @ uzh_new s_en @ heigvd @ phzuerich @ hessovalais @ EPFLlive @ EIAFribourg @ supsi_ch @ FFHS @ PH_Zug @ zhdk @ phluzern @ UniBasel_en @ PHTG Kreuzlingen Followers Q4 2013 Followers Q1 2014 7,000 6,000 5,000 4,000 3,000 2,000 1,000 6,000+ followers
  14. 14. 14 Twitter | Department & Sub School Followers ! @ISN_Zurich still leader, also on Facebook ! Generally: accounts with international outreach are top 4,539 2,582 1,755 1,600 1,486 1,454 1,332 1,327 1,226 1,122 943 926 912 876 811 @ ISN_Zurich @ Hopitaux_unige @ SG __Sym posium @ ejo_it @ FuturICT @ oekonom enstim m e @ heclausanne @ ETHBibliothek @ TheStG allenM BA @ SciencePark_ch @ ETHZukunftsblog @ HSG _Alum ni @ IAM _W interthur @ im m _zhaw @ HeadM ediaDesign
  15. 15. 15 Twitter | Crowdsourcing ! ETH library asks their Twitter community for help
  16. 16. 16 Be more informal: Don’t replicate your website (but take people to it)
  17. 17. 17 Pictures! Big ones and good ones!
  18. 18. 18 Beautiful campus pictures are always winners
  19. 19. 19 Faces bring you 38% more likes
  20. 20. 20 Less text is more
  21. 21. 21 A clean layout with little text
  22. 22. 22 Give an exclusive peek
  23. 23. 23 Promote your institution’s expertise
  24. 24. 24 Put yourself out there (your campus)
  25. 25. 25 Another highlight we wanted to mention
  26. 26. 26 Thanks for coming and many thanks to our awesome host!

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