Social Media @ Swiss National Science Foundation - SNF
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media @ Swiss National Science Foundation - SNF

  • 583 views
Uploaded on

Philippe Trinchan explains the social media strategy of the Swiss National Science Foundation.

Philippe Trinchan explains the social media strategy of the Swiss National Science Foundation.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
583
On Slideshare
583
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The SNSF’s Social Media StrategyPhilippe TrinchanHead of Communication
  • 2. FNSContents1. Online strategy2. Social media strategy & policy3. Language policy4. Current developments5. Social media platforms6. Organisation and processes7. Upcoming developmentsQ&A
  • 3. SNSF Knowledge is the key to the future.Online strategy,a two-way communication• clear and direct access to information, especially foryoung scientists / foreigners / international• interaction with researchers and with the public(communication, gaining input)• reinforce customer service (redesign information, FAQ,online tools, etc.)• disseminate information, ensure more transparency• show scientific results & output• reputation management online (branding)
  • 4. SNSF Knowledge is the key to the future.Social media strategy• Adapt to new communication habits• Use new potentials:• Information (direct, without multiplicators)• Dialogue• Networking• Transaction / business processes• Data mining• Data depositories (YouTube or Flickr)
  • 5. SNSF Knowledge is the key to the future.snsf.chTwitterYouTubeFacebookXINGLinkedInBlog, NewsroomIssues, contents,Press releasesJobs, sharingfeaturesNewsletterOnline strategyApp
  • 6. SNSF Knowledge is the key to the future.Social media Policy• One voice on all channels (sender)• Feed platforms with content according to target groups• Uniform image through Corporate Design• Online branding (funding agency, employer, communitylabel, etc.)• Internal policy (empower and sensitise)• SNSF language policy taken into account
  • 7. SNSF Knowledge is the key to the future.Language policy• Provide similar content in all main languagessimultaneously• If possible, address target group in its own language• Linguistic diversity: added value for communication• Public relations always in German and French,complemented by English• Exclusive use of English in exceptional cases• Italian only for the website, not social media
  • 8. SNSF Knowledge is the key to the future.Current developments• Pilot projects 2012Facebook (only research magazine Horizonte),YouTube, Twitter (only jobs), XING, LinkedIn• Additional applicationsIssuu (e-paper), Flickr (picture galleries)• As of January 2013Twitter, Facebook, XING, LinkedIn, YouTube
  • 9. SNSF Knowledge is the key to the future.Twitter
  • 10. SNSF Knowledge is the key to the future.Facebook
  • 11. SNSF Knowledge is the key to the future.YouTube
  • 12. SNSF Knowledge is the key to the future.XING/LinkedIn
  • 13. SNSF Knowledge is the key to the future.Further developmentFull integration in communication portfolio• Redesign snsf.ch and linked sub-websites (NRPs etc.)with full integration of SNSF Newsletter und socialmedia (sharing features, newsroom, etc.)• Expansion of monitoring and evaluation measures• Implementation of advertising measures for offering• Continual adjustment of offering based on evaluationresults• Network for SNSF current and former grantees• Analysis of other platforms such as Google+ andResearch Gate
  • 14. SNSF Knowledge is the key to the future.Organisation, processes• Adapt organisation Communication division (editors,publishing) and IT (mastering)• Adapt processes, improve web & cross-mediaculture/skills and information management• Edition: web based edition, all-in-one, added contentsfor online communication• Publishing: standards & guidelines, publishing on allplatforms• Multi-level feedback and escalation processes in-house(workflows)• Live monitoring via HootSuite (basic version), GoogleAlerts; use of advanced tools under evaluation
  • 15. FNSThank you for your attention
  • 16. SNSF Knowledge is the key to the future.Do you have any questions?
  • 17. SNSF Knowledge is the key to the future.Example: Finding research partnersvia XING
  • 18. SNSF Knowledge is the key to the future.Finding research partners via XING• Pilot project in 2012 for networking researchers inRomania/Bulgaria and Switzerland• XING as market leader in German-speakingSwitzerland and known in Eastern Europe• XING group as a place for networking and exchange(thematic sub-pages)• Moderation and activation of group members by theSNSF• Overall positive feedback from researchers, room forimprovement as regards moderation/support• Not well known and still underused