Florencia Prada, Head of Digital Marketing
SOCIAL MEDIA IN
HIGHER ED
TRENDS 2014
IT’S ALL ABOUT CONTENT
rich !
user generated!
well curated!
visual!
relevant !
personal!
people-driven!
mission aligned!
b...
OBERLIN STORIES
!3
WEST VIRGINIA PEOPLE STORIES
!4
UC RESEARCH
!5
PROJECT ME
!6
IT’S ALL ABOUT PEOPLE
!7
BRIEF IS BEST
!8
Source & more info: http://bit.ly/1iDutPZ
SWEET SPOT: 40-70 CHARACTERS
!9
Source & more info: http://bit.ly/1iDutPZ
BONUS IDEA: OBSCURE HOLIDAYS FOR HIGHER ED
!10
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Social Media & Communications Trends in Higher Ed - Digital Campus

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Social media and communications trends we observe in higher ed.

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Social Media & Communications Trends in Higher Ed - Digital Campus

  1. 1. Florencia Prada, Head of Digital Marketing SOCIAL MEDIA IN HIGHER ED TRENDS 2014
  2. 2. IT’S ALL ABOUT CONTENT rich ! user generated! well curated! visual! relevant ! personal! people-driven! mission aligned! brief
  3. 3. OBERLIN STORIES !3
  4. 4. WEST VIRGINIA PEOPLE STORIES !4
  5. 5. UC RESEARCH !5
  6. 6. PROJECT ME !6
  7. 7. IT’S ALL ABOUT PEOPLE !7
  8. 8. BRIEF IS BEST !8 Source & more info: http://bit.ly/1iDutPZ
  9. 9. SWEET SPOT: 40-70 CHARACTERS !9 Source & more info: http://bit.ly/1iDutPZ
  10. 10. BONUS IDEA: OBSCURE HOLIDAYS FOR HIGHER ED !10

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