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Data is the New Oil: The Journey from Privacy to Publicy - Gerd Leonhard
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Data is the New Oil: The Journey from Privacy to Publicy - Gerd Leonhard

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  • 1. Data » Oil? Privacy » Publicy...? Gerd Leonhard, Futurist@gleonhard & CEO TheFuturesAgency
  • 2. first found via Clive Humby @ AMA
  • 3. @gleonhardfirst found via Clive Humby @ AMA
  • 4. Beyond Moore’s Law
  • 5. Data: volunteered...The future is already here! observed... inferred Thanks to Kevin Kelly
  • 6. 1990 2005 2015 A Networked Society meansData goes center-stage
  • 7. Earned Media / the Social OSThe future is already here! accept significant Control-Loss
  • 8. People of the Screen* are rampantThe future is already here! Data Producers
  • 9. The future is already here! Meta-Content explodes in value
  • 10. We are heading towards totalThe future is already here! Transparency
  • 11. The future is already here! It used to be that publicy had to be paid-for. Soon, privacy may have to be paid-for *hat tip to Jeff Jarvis
  • 12. The future is already here! “Change the instruments, and you will change the entire social theory that goes with them” Bruno Latour 2009
  • 13. Data+ Social + Mobile + LocationThe future is already here! about to become a $1 Trillion market
  • 14. Time forThe future is already here! Privacy Standards *
  • 15. The future is already here! A do not track / use option will be important...but...
  • 16. The future is already here! and eat it? Having the cake
  • 17. A few quick reminders re OilThe future is already here! *Kuwait soldier image via AlGore app ‘our choice’
  • 18. Who is the next BP Exxon-Mobil Shell?The future is already here!
  • 19. The future is already here! Big Data... like Big Oil?
  • 20. Who?How? When? What? Image licensed from Sevensheaven.nl
  • 21. The future is already here! Good data creates enormous value as well as other ‘opportunities’
  • 22. The future is already here! But beyond $, big Data must also allow for Common Benefits EU Vice-President Viviane Reding: “the great threat to individual liberty in the digital age comes from companies that use our data to enrich themselves — buying and selling our most intimate details for their own corporate benefit.”
  • 23. The future is already here! We need to be careful and retain the Internet’s Ethos of the Commons once data is $$$$ Oil $$$$ Neutrality Interoperability Share-ability Choice Level playing fields Openness
  • 24. The future is already here! Openness invariably means increased Risk, too via Alan Moore Straight No Lines
  • 25. The future is already here! The new economics of Publicy
  • 26. The future is already here! But ... aren’t humans a lot more complex and non-linear than Algorithms?
  • 27. A reduction of human complexity inThe future is already here! order to satisfy machines?
  • 28. The future is already here! Privacy is a human right - Publicy is technology’s right ?
  • 29. The future is already here! We are already.. Paying with our Data
  • 30. The future is already here! A Faustian deal?
  • 31. The future is already here! It comes down to control and responsibility
  • 32. The future is already here! We have new powers. Now we need to learn new responsibilities
  • 33. The future is already here! Thank @gleonhard You! D E S I G N : C R E A T I V E

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