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Content strategy with paper.li

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Kelly Hungerford from Paper.li talks about getting the most out of Paper.li.

Kelly Hungerford from Paper.li talks about getting the most out of Paper.li.

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  • Kelly Community ManagerCareer summary – how I got here
  • Kelly HungerfordCommunity Manager for Paper.liBased ouf the the PSE in at the EPFLHow many of you are familiar with paper.li? Use the service? Seen a promotweet? Been mentioned
  • Transcript

    • 1. Swiss Academia and the Social Media Landscape Swiss Higher Ed Goes Social Session III Content strategy with paper.li May 16, 2012
    • 2. Internet profoundly changed the way we interact Video source: socialnomics http://youtu.be/3SuNx0UrnEo
    • 3. Be a publisher 500k topic based newspapers 10k articles processed per minute 15 million articles featured daily 7 languages semantically analyzed
    • 4. Paper.li co-founders Iskander Pols @ipols Edouard Lambelet @edouard.lambelet
    • 5. Be a publisher Paper.li enables anyone to become a publisher of their own niche news site by easily curating online content into compelling and meaningful online newspapersLeWeb winner (2010)Top 5 “upcoming social media service”by Mashable (2011)Red Herring , Europe Top 100 (2012)Top 800 global website by Alexa
    • 6. Shift in strategy Source: Eightfold Logic
    • 7. Content Marketing
    • 8. Content Marketing
    • 9. How can paper.li help you?• Monitor and listen• Identify influencers• Distribute fresh news in a timely manner• Promote across channels• Break the ice… and connect
    • 10. How will you benefit?• Attract like minded people who are already looking for information on your subject• Build relationships with fellow bloggers and curators• Create a meaningful bond with your community• Discover your subject or industry eco-system, stay abreast of latest trends• Serve your audience’s needs and your goals• Build loyalty by saving people from hunting for relevant content• Reinforce authority by establish yourself as a subject matter expert
    • 11. Case Studies http://community.paper.li
    • 12. Penn State University Video source: Kate Morgan http://youtu.be/GcWvBkGgFaU
    • 13. Penn State UniversityKate Morgan • Director of University Relations and adjunct instructor at Penn State UniversityGoal • Introduce students to social media by using Twitter and paper.li in the classroom • Increase social media awareness amongst faculty and colleagues
    • 14. Penn State UniversityOutcome:1. Kate succeeded in integrating social media in two freshman classes with the “Class Matters Daily” and “Weekly Vibe”2. Kate’s peers coined her work “The Morgan Method”; it became the campus vernacular for saying “ curating tweets with Paper.li”3. The project created interest and awareness in the classroom, on the campus, nationally and internationally4. Kate and Kevin were invited to speak at the annual Penn State Teaching Symposium… and there are talks of national conferences in the near future
    • 15. StartUp Canada
    • 16. StartUp CanadaVictoria Lennox • Entrepreneur and co-founder of StartUp CanadaGoal • Put Canadian entrepreneurs on the world map • Uses paper.li to • Extend StartUp Canada’s presence across networks • Strengthen StartUp Canada’s reputation as the leaders in leadership, start-up and entrepreneurship • Build, grow and engage the community during the 6 month tour • Deliver fresh, relevant, start-up and entrepreneurship news daily to their readers
    • 17. StartUP Canada
    • 18. Agents of Change Video source: Flyte Media http://youtu.be/0PbYbQswqXg
    • 19. Agents of ChangeRich Brooks • President of Flyte New Media, Expert blogger, Online Marketing specialistGoal • Create awareness around the Agents of Change event • Learn more about the audience interested in his event • Deliver meaningful topic based content
    • 20. Before you get started… Research your audience Identify keywords and influencers Auto-tweet when your paper is in top form Spend 5 minutes a day grooming your paper Use the editor’s note as a call to action Engage with your community
    • 21. Thank YouKelly Hungerford@kdhungerfordhttp://community.paper.li