Swipp is a Social Intelligence Platform upon which we’ve built a new class of “socially intelligent” consumer and commercial applications. Swipp launched January 23, 2013.

1. An introduction to Swipp
Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending 61/724,229

2. Aggr
Swip
What’s In This Deck
1. Introducing Swipp
Category - What is Social Intelligence
About The Platform
2. Consumer Applications
iPhone, Web, Mobile
The Swipp Index / Open Data
3. Commercial Applications
Swipp Widgets and Dashboards
4. The Platform
The API / Integrations
The Data Structure
5. Go To Market
The Global Launch
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 2

3. People Are Social
We gather, group,
listen, talk, exchange
ideas, share...
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 3

4. People Are Intelligent
We read, write, learn,
teach, create, invent,
explore, discover.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 4

5. Existing Social Tools
The
Social
Social
Graph
Examples: Facebook, Twitter, Foursquare
Status: Experiencing exponential growth
Characterized By:
- Social Expression
- Unverified
- Unstructured
- Random
- Temporary
- Current / Now
- Real-Time
- Not generally considered as “knowledge”
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 5

6. Existing Knowledge Tools
Knowledge
Examples: Books, Research, Papers, Wikipedia
Status: Experiencing exponential growth
Characterized By:
- Accuracy
- Verified
- Accessible
- Structured
- Archived
- Legitimate
- Long Lived
- The Recognized “Truth”
- Lacks social component
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 6

7. The Merge
The
Social
Social Knowledge
Graph
Swipp
Swipp brings these two worlds together to create a
new type of real-time
“Living Intelligence”
around every term and topic
in the world.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 7

8. Swipp is a
Social Intelligence Platform
on which we’ve built a new class of
“socially intelligent”
consumer and commercial
applications.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 8

9. Swipp Products
Consumer Applications Commercial Applications
iPhone & Web App Swipp Lists Swipp Widgets Data Dashboards The APIs
2
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 9

10. Consumer
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 10

11. The Swipp consumer app is the
the first of a new class of living,
social intelligence applications
built using the Swipp API.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 11

12. It’s Social
The Swipp applications merge rich social features with sophisticated
data displays to create a new class of socially intelligent applications.
Enter any topic..
Add a comment about the topic.
Add a photo (or not).
Slide the slider to change
the facial expression.
Share to Facebook and or Twitter.
Swipp it.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 12

13. It’s Social
Swipp is a topic based data structure. Your swipps enter a living, social thread,
letting you see what everyone in the world is saying and thinking about that same
topic.
Swipp creates a topic based social thread.
See results for the whole world, or filter
to include only your friends.
Explore trending topics or watch the
stream.
Track topics that interest you.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 13

14. And, It’s Intelligent
Swipp archives, processes and displays, not only what you think about that topic,
but also what the whole world thinks, in real time and over time - and delivers it
instantly through rich data dashboards.
The Swipp Index
By Global Location
Over Time
By Gender
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 14

15. Intelligent Dashboards
Swipp Dashboards display a range of real-time aggregated information. The sum of
the components we call the Swipp Index (the “stock index” of social intelligence).
Swipp Index # of Swippers
Today Geolocated Swipps
Trending
Over Time Chart
Gender
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 15

16. Intelligent Information
Swipp pulls in traditional knowledge about that topic and displays it on subsequent
pages.
Additional “legacy”
knowledge around that
topic.
Swipp will start with
millions of topics and
photographs already
in the system.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 16

17. Swipp Grows Forever
Over time, Swipp gets smarter, expanding forever to include a wide variety of media
types and information.
New Links
Photo Video Map Commercial
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 17

18. Swipp Everywhere
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 18

19. Swipp Everywhere
Swipp is an open, distributed platform. The Swipp platform was designed
from the onset to foster partner integrations and is open in three ways.
Open Data Open Distributed Open APIs
Data Dashboards Swipp Widgets bring Swipp APIs will
return social data social intelligence to allow for third party
to the users any website innovation
(at launch) (at launch) (Q3)
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 19

20. Swipp Everywhere
Swipp Widgets are simple plug-ins that bring social intelligence features
to any website.
Viewers can view
pretty cool player
the comment
stream, map view
or gender view.
Users can
also swipp
the item
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 20

21. Swipp Everywhere
Widgets deliver topic based information to your site while creating a
social stream of increasing interaction and engagement.
Widgets are discrete
Swipp application
Clicking on the Swipp instances, tethered to
logo opens the the Swipp Platform for
widget and displays data aggregation and
info and allows for a display.
Swipp to be made.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 21

22. Swipp Everywhere
Widgets can be added to content, news, media sites to create a new layer of
content for site participants, increasing their engagement level and “time on
site.”
Clicking on the Swipp
logo opens the widget
and displays Swipp info
associated with a term
on the site, as defined
by the integrator.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 22

23. Swipp Everywhere
Widgets are tethered to the Swipp platform so they display current
global information around the widget topic, from all Swipp sources.
Viewer / users
can view the
comment stream,
map view, gender
view or Swipp the
term themselves.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 23

24. Swipp Widget Onboarding
Anyone can get a widget. Creating a widget takes minutes and can be
created around any topic, term, product or other content.
Define the Widget preview
term / topic
Code
generation
(cut and paste
into your site)
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 24

25. Agg
Swi
Swipp Control Panel
Dashboards show how your Swipp Widgets are doing. Filtered views allow
you to see specific data by multiple variables.
Aggregate
Swipp Index
Where are swipps
coming from
Swipp stream
Swipps by
swipp value
Swipps over
time
Swipps by gender
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 25

26. Swipp Dashboards
In the future, dashboards will become more sophisticated and provide
increased social data to researchers, companies, journalists and brands.
Geo / Demographic Data Competitive / Trending Data
Product Line Data Adoption Data
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 26

27. The APIs
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 27

28. Mashups
Swipp can be integrated into existing applications and websites.
Concept Concept
+3.2
Fernanda Buchalla
from Marie McGrath
23578 Comments +3.2
global| following| my friends
2h
Andy Pruit
Very distinguished
+4
4h
Carol Cosgrove
This is the kind of art i want
+4 everywhere
6h
Janet Best
This is so thought provoking and
+5 I get it.
+3.2
7
US | est +3.2
+4
dataDashBD +4
230,245
4 9:00a 9:30a 10:08a
+2
+3.2 +4.4
1 3
Awesome art!
Concept +4
POST
Concept
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 28

29. Swipper Bowl
The Swipper Bowl app is the first in a series of vertical apps that show how
the Swipp API can be used to create vertical social intelligence solutions.
Swipp the
Commercials
Swipp the
Teams / Players
Swipp
Related Topics
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 29

30. Swipper Bowl
Swipp the teams, players and commercials and instantly see what the rest of
the world is saying and thinking about the things you’ve swipped.
Dashboard toggles
from stream to
geography / other
data.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 30

31. Swipp Everywhere
The future is socially informed. Social Intelligence will add a new level of
dynamics to all existing industries.
Retail
Swipp integrations in retail sites provide buyers with a
more in depth product understanding and the seller
with an increased understanding of their customers.
Retail will increasingly merge with social as customers
seek deeper community input prior to purchasing.
Entertainment
Swipp allows direct interaction between the media and the
audience and immediate feedback and measurement. Reality
TV producers will know what the audience thinks "in the
Publishing
Content and news sites will incorporate Swipp as a way
to get data driven input from their customers. Swipp
delivers key insights into who is interacting with what,
+3.3
from where and when.
Concepts only. Not actual integrations.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 31

32. Swipp Everywhere
Advertising
Swipp can be embedded into engagement activities and advertising
to gauge customer response to specific offers. Data dashboards
provide detailed analytics, providing immediate customer feedback
and specific preference.
Real-Time Media
Real time media, such as the debates or sports benefit from
creating a second screen and a virtual viewing community, and the
data to measure their involvement.
Search
Nikon D90
In the future, what we think of as search becomes socially informed.
What people think and what your friends think, have always been
important decision criteria. Swipp can be incorporated into existing
search sites or can serve as a self standing, crowd informed search and
discovery tool.
Concepts only. Not actual integrations.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 32

33. Swipp Everywhere
Enterprise
Swipp can be tailored to serve organizations and
enterprises, allowing them to gather employee insights
around specific questions and projects.
Financial Markets
Swipp embedded into financial sites unlocks the "wisdom of the crowd"
around a particular stock or financial product. The data dashboards
supply analytics, stratified by audience type, location and time, adding
insight to "what the market thinks" in real time and over time.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 33

34. Global Data Aggregation
Swipp collects and aggregates term and topic metadata from all Swipp instances
to create a single global Swipp Index.
Web App
News / Content
The Economy
E-reader
Swipp Mobile
Debates / Vertical Solutions
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 34

35. Data Structure - The Secret Sauce
"What people think" is a new, real-time, data type that will inform our
decisions and add dynamics to existing markets and industries - all made
possible though the platform and data structure.
Global
Global Knowledge
Social Graph
Graph
Topic based data infrastructure (vs author based)
Common Terms and Term IDs (millions of terms)
Multi-language aware (one term ID per word in 5 languages)
Qualitative to quantitative social data conversion
Gender / ethnic agnostic avatar for global data normalization
Freebase integration for refreshed reference data
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 35

36. Agg
Swi
What we’re asking
We are asking users to help us create the largest open
repository of living social knowledge in the world.
We are asking people to Swipp the topics they care
about and ask their friends to Swipp.
Because together we believe we can
unlock the wisdom of the world and
give us a better picture of the planet
and each of our places in it.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 36

37. Agg
Swi
In Summary
1. Swipp is New Type Of Social Intelligence Platform
a. On which we’ve built a new class of socially intelligent applications
b. A fundamental new approach to merging data types
c. Creates a new living, social data type
2. We Make Consumer and Commercial Apps
a. iPhone, Web, Mobile
b. Commercial Widgets and Dashboards
3. We Have an API, It’s Open / Distributed
a. Swipps live everywhere
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 37

38. Thank you
Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 38