An Introduction to Swipp
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An Introduction to Swipp

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Swipp is a Social Intelligence Platform upon which we’ve built a new class of “socially intelligent” consumer and commercial applications. Swipp launched January 23, 2013.

Swipp is a Social Intelligence Platform upon which we’ve built a new class of “socially intelligent” consumer and commercial applications. Swipp launched January 23, 2013.

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An Introduction to Swipp An Introduction to Swipp Presentation Transcript

  • An introduction to SwippSwipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending 61/724,229
  • Aggr SwipWhat’s In This Deck 1. Introducing Swipp Category - What is Social Intelligence About The Platform 2. Consumer Applications iPhone, Web, Mobile The Swipp Index / Open Data 3. Commercial Applications Swipp Widgets and Dashboards 4. The Platform The API / Integrations The Data Structure 5. Go To Market The Global Launch Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 2
  • People Are Social We gather, group, listen, talk, exchange ideas, share... Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 3
  • People Are Intelligent We read, write, learn, teach, create, invent, explore, discover. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 4
  • Existing Social Tools The Social Social Graph Examples: Facebook, Twitter, Foursquare Status: Experiencing exponential growth Characterized By: - Social Expression - Unverified - Unstructured - Random - Temporary - Current / Now - Real-Time - Not generally considered as “knowledge” Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 5
  • Existing Knowledge Tools Knowledge Examples: Books, Research, Papers, Wikipedia Status: Experiencing exponential growth Characterized By: - Accuracy - Verified - Accessible - Structured - Archived - Legitimate - Long Lived - The Recognized “Truth” - Lacks social component Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 6
  • The Merge The Social Social Knowledge Graph SwippSwipp brings these two worlds together to create a new type of real-time “Living Intelligence” around every term and topic in the world. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 7
  • Swipp is a Social Intelligence Platformon which we’ve built a new class of “socially intelligent” consumer and commercial applications. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 8
  • Swipp ProductsConsumer Applications Commercial ApplicationsiPhone & Web App Swipp Lists Swipp Widgets Data Dashboards The APIs 2 Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 9
  • ConsumerCopyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 10
  • The Swipp consumer app is thethe first of a new class of living,social intelligence applicationsbuilt using the Swipp API. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 11
  • It’s SocialThe Swipp applications merge rich social features with sophisticateddata displays to create a new class of socially intelligent applications. Enter any topic.. Add a comment about the topic. Add a photo (or not). Slide the slider to change the facial expression. Share to Facebook and or Twitter. Swipp it. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 12
  • It’s SocialSwipp is a topic based data structure. Your swipps enter a living, social thread,letting you see what everyone in the world is saying and thinking about that sametopic. Swipp creates a topic based social thread. See results for the whole world, or filter to include only your friends. Explore trending topics or watch the stream. Track topics that interest you. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 13
  • And, It’s IntelligentSwipp archives, processes and displays, not only what you think about that topic,but also what the whole world thinks, in real time and over time - and delivers itinstantly through rich data dashboards. The Swipp Index By Global Location Over Time By Gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 14
  • Intelligent DashboardsSwipp Dashboards display a range of real-time aggregated information. The sum ofthe components we call the Swipp Index (the “stock index” of social intelligence). Swipp Index # of Swippers Today Geolocated Swipps Trending Over Time Chart Gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 15
  • Intelligent InformationSwipp pulls in traditional knowledge about that topic and displays it on subsequentpages. Additional “legacy” knowledge around that topic. Swipp will start with millions of topics and photographs already in the system. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 16
  • Swipp Grows ForeverOver time, Swipp gets smarter, expanding forever to include a wide variety of mediatypes and information. New Links Photo Video Map Commercial Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 17
  • Swipp Everywhere Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 18
  • Swipp EverywhereSwipp is an open, distributed platform. The Swipp platform was designedfrom the onset to foster partner integrations and is open in three ways. Open Data Open Distributed Open APIs Data Dashboards Swipp Widgets bring Swipp APIs will return social data social intelligence to allow for third party to the users any website innovation (at launch) (at launch) (Q3) Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 19
  • Swipp EverywhereSwipp Widgets are simple plug-ins that bring social intelligence featuresto any website. Viewers can view pretty cool player the comment stream, map view or gender view. Users can also swipp the item Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 20
  • Swipp Everywhere Widgets deliver topic based information to your site while creating a social stream of increasing interaction and engagement. Widgets are discrete Swipp applicationClicking on the Swipp instances, tethered tologo opens the the Swipp Platform forwidget and displays data aggregation andinfo and allows for a display.Swipp to be made. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 21
  • Swipp Everywhere Widgets can be added to content, news, media sites to create a new layer of content for site participants, increasing their engagement level and “time on site.”Clicking on the Swipplogo opens the widgetand displays Swipp infoassociated with a termon the site, as definedby the integrator. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 22
  • Swipp Everywhere Widgets are tethered to the Swipp platform so they display current global information around the widget topic, from all Swipp sources.Viewer / userscan view thecomment stream,map view, genderview or Swipp theterm themselves. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 23
  • Swipp Widget OnboardingAnyone can get a widget. Creating a widget takes minutes and can becreated around any topic, term, product or other content.Define the Widget previewterm / topicCodegeneration(cut and pasteinto your site) Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 24
  • Agg Swi Swipp Control Panel Dashboards show how your Swipp Widgets are doing. Filtered views allow you to see specific data by multiple variables. Aggregate Swipp IndexWhere are swippscoming from Swipp stream Swipps by swipp valueSwipps overtimeSwipps by gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 25
  • Swipp DashboardsIn the future, dashboards will become more sophisticated and provideincreased social data to researchers, companies, journalists and brands. Geo / Demographic Data Competitive / Trending Data Product Line Data Adoption Data Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 26
  • The APIsCopyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 27
  • MashupsSwipp can be integrated into existing applications and websites. Concept Concept +3.2 Fernanda Buchalla from Marie McGrath 23578 Comments +3.2 global| following| my friends 2h Andy Pruit Very distinguished +4 4h Carol Cosgrove This is the kind of art i want +4 everywhere 6h Janet Best This is so thought provoking and +5 I get it. +3.2 7 US | est +3.2 +4 dataDashBD +4 230,245 4 9:00a 9:30a 10:08a +2 +3.2 +4.4 1 3 Awesome art! Concept +4 POST Concept Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 28
  • Swipper BowlThe Swipper Bowl app is the first in a series of vertical apps that show howthe Swipp API can be used to create vertical social intelligence solutions. Swipp the Commercials Swipp the Teams / Players Swipp Related Topics Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 29
  • Swipper Bowl Swipp the teams, players and commercials and instantly see what the rest of the world is saying and thinking about the things you’ve swipped.Dashboard togglesfrom stream togeography / otherdata. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 30
  • Swipp EverywhereThe future is socially informed. Social Intelligence will add a new level ofdynamics to all existing industries. Retail Swipp integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of their customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing. Entertainment Swipp allows direct interaction between the media and the audience and immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the Publishing Content and news sites will incorporate Swipp as a way to get data driven input from their customers. Swipp delivers key insights into who is interacting with what, +3.3 from where and when. Concepts only. Not actual integrations. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 31
  • Swipp Everywhere Advertising Swipp can be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference. Real-Time Media Real time media, such as the debates or sports benefit from creating a second screen and a virtual viewing community, and the data to measure their involvement. Search Nikon D90 In the future, what we think of as search becomes socially informed. What people think and what your friends think, have always been important decision criteria. Swipp can be incorporated into existing search sites or can serve as a self standing, crowd informed search and discovery tool. Concepts only. Not actual integrations. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 32
  • Swipp Everywhere Enterprise Swipp can be tailored to serve organizations and enterprises, allowing them to gather employee insights around specific questions and projects. Financial Markets Swipp embedded into financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 33
  • Global Data AggregationSwipp collects and aggregates term and topic metadata from all Swipp instancesto create a single global Swipp Index. Web App News / Content The Economy E-reader Swipp Mobile Debates / Vertical Solutions Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 34
  • Data Structure - The Secret Sauce"What people think" is a new, real-time, data type that will inform ourdecisions and add dynamics to existing markets and industries - all madepossible though the platform and data structure. Global Global Knowledge Social Graph Graph Topic based data infrastructure (vs author based) Common Terms and Term IDs (millions of terms) Multi-language aware (one term ID per word in 5 languages) Qualitative to quantitative social data conversion Gender / ethnic agnostic avatar for global data normalization Freebase integration for refreshed reference data Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 35
  • Agg SwiWhat we’re askingWe are asking users to help us create the largest openrepository of living social knowledge in the world.We are asking people to Swipp the topics they careabout and ask their friends to Swipp.Because together we believe we canunlock the wisdom of the world andgive us a better picture of the planetand each of our places in it. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 36
  • Agg SwiIn Summary1. Swipp is New Type Of Social Intelligence Platform a. On which we’ve built a new class of socially intelligent applications b. A fundamental new approach to merging data types c. Creates a new living, social data type2. We Make Consumer and Commercial Apps a. iPhone, Web, Mobile b. Commercial Widgets and Dashboards 3. We Have an API, It’s Open / Distributed a. Swipps live everywhere Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 37
  • Thank youSwipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 38