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Social Intelligence for Content Marketers and Publishers

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Content marketers and publishers are constantly searching for the best way to increase engagement, bring readers back to their sites and understand audience sentiment around their content. As trends …

Content marketers and publishers are constantly searching for the best way to increase engagement, bring readers back to their sites and understand audience sentiment around their content. As trends such as content marketing, mobile and native advertising increase in importance, new tools such as Swipp can enable publishers to better connect with their readers.

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  • 1. A Sentimental Journey: NewTools for Content Marketersand Publishers
  • 2. What is Swipp?Swipp tracksworldwide sentimentonany topicimaginableGives instantresultsEasy to set upWorks forany onlineor offlinechannelActivelyengaging
  • 3. Quick video introductionhttp://youtu.be/JepdAm_f-M4Click on the image to start the video
  • 4. Trends for publishersContent marketing increasesNative advertising grows rapidlyMobile becomes the first channelSource: Zemanta
  • 5. Metrics that matterEngagementSentimentTime on sitePage viewsRelevanceImage: http://www.flickr.com/photos/thewazir/3206092596/
  • 6. How Swipp addresses the issues• Soliciting feedback on engaging topics brings the audience into theconversation• Sentiment with pure signal, no noise• Increased engagement leads to increased time on site• Instant feedback on results can bring audience back to see how theycompare with others• Feedback can be used to increase relevance of content over time• 2x to 10x engagement of comments or "likes"
  • 7. •60MM unique visitors/mo•#3 Food network in US•#10 Lifestyle network in US•3,000 sites•Publishing network•Research•ConferencesSwipp connects BlogHer with its audience
  • 8. DemoTry it live at: http://www.blogher.com/whats-your-favorite-summer-food
  • 9. How to get startedCheck out the Swipp Quick Start Guide at http://slidesha.re/136w7xI
  • 10. The companySwipp is a privately held company based in Mountain View,California serving customers in 169 countries providing socialintelligence tools based on its powerful platform.The company was founded by Silicon Valley veterans Don Thorson,Charlie Costantini and Ramani Narayan in 2011 and is funded byOld Willow Partners.
  • 11. For more information please visitswipp.com
  • 12. Questions?Christopher CarfiEmail: business@swipp.comPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com

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