A Sentimental Journey: NewTools for Content Marketersand Publishers
What is Swipp?Swipp tracksworldwide sentimentonany topicimaginableGives instantresultsEasy to set upWorks forany onlineor ...
Quick video introductionhttp://youtu.be/JepdAm_f-M4Click on the image to start the video
Trends for publishersContent marketing increasesNative advertising grows rapidlyMobile becomes the first channelSource: Zem...
Metrics that matterEngagementSentimentTime on sitePage viewsRelevanceImage: http://www.flickr.com/photos/thewazir/3206092596/
How Swipp addresses the issues• Soliciting feedback on engaging topics brings the audience into theconversation• Sentiment...
•60MM unique visitors/mo•#3 Food network in US•#10 Lifestyle network in US•3,000 sites•Publishing network•Research•Confere...
DemoTry it live at: http://www.blogher.com/whats-your-favorite-summer-food
How to get startedCheck out the Swipp Quick Start Guide at http://slidesha.re/136w7xI
The companySwipp is a privately held company based in Mountain View,California serving customers in 169 countries providin...
For more information please visitswipp.com
Questions?Christopher CarfiEmail: business@swipp.comPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102...
Upcoming SlideShare
Loading in...5
×

Social Intelligence for Content Marketers and Publishers

187

Published on

Content marketers and publishers are constantly searching for the best way to increase engagement, bring readers back to their sites and understand audience sentiment around their content. As trends such as content marketing, mobile and native advertising increase in importance, new tools such as Swipp can enable publishers to better connect with their readers.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
187
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Intelligence for Content Marketers and Publishers

  1. 1. A Sentimental Journey: NewTools for Content Marketersand Publishers
  2. 2. What is Swipp?Swipp tracksworldwide sentimentonany topicimaginableGives instantresultsEasy to set upWorks forany onlineor offlinechannelActivelyengaging
  3. 3. Quick video introductionhttp://youtu.be/JepdAm_f-M4Click on the image to start the video
  4. 4. Trends for publishersContent marketing increasesNative advertising grows rapidlyMobile becomes the first channelSource: Zemanta
  5. 5. Metrics that matterEngagementSentimentTime on sitePage viewsRelevanceImage: http://www.flickr.com/photos/thewazir/3206092596/
  6. 6. How Swipp addresses the issues• Soliciting feedback on engaging topics brings the audience into theconversation• Sentiment with pure signal, no noise• Increased engagement leads to increased time on site• Instant feedback on results can bring audience back to see how theycompare with others• Feedback can be used to increase relevance of content over time• 2x to 10x engagement of comments or "likes"
  7. 7. •60MM unique visitors/mo•#3 Food network in US•#10 Lifestyle network in US•3,000 sites•Publishing network•Research•ConferencesSwipp connects BlogHer with its audience
  8. 8. DemoTry it live at: http://www.blogher.com/whats-your-favorite-summer-food
  9. 9. How to get startedCheck out the Swipp Quick Start Guide at http://slidesha.re/136w7xI
  10. 10. The companySwipp is a privately held company based in Mountain View,California serving customers in 169 countries providing socialintelligence tools based on its powerful platform.The company was founded by Silicon Valley veterans Don Thorson,Charlie Costantini and Ramani Narayan in 2011 and is funded byOld Willow Partners.
  11. 11. For more information please visitswipp.com
  12. 12. Questions?Christopher CarfiEmail: business@swipp.comPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×