Age of Social Intelligence

The Age Of Social IntelligenceFebruary 2013Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229

S Social Intelligence Is Accelerating SwippEase of analysis Tweet Review Post Article Book Ease of creation Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 3

SSocial Intelligence Enables “Rateocracy” “All the necessary technologies and building blocks are in position... ‘ratestreams’ will become as signiﬁcant as ‘clickstreams’ are today.” - Robert Moran, Brunswick Group Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 4

The problem with old-style social...“You’re talking a lot, but you’renot saying anything.” - David Byrne Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 5

Existing social media requires significanteffort to pull insights out of conversationsFor example, the Facebook page forthe Nexus 7 tablet (excerpt shown atright) contains hundreds ofcomments, but there is not astraightforward way to understandwhat the market thinks about theNexus 7 in a comprehensive manner.Is the prevailing sentiment positive ornegative? Is it changing over time?There is no way to know this withoutlaborious effort. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 6

The invisible is now visible and measurable Social streams of measurable, real-time sentiment and commentary. Dashboards and insight into the global pulse. Additional crowdsourced and reference knowledge around every topic. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 10

Social Intelligence Grows ForeverOver time, applications get smarter, expanding forever to include a wide variety ofmedia types and information. News Links Photos Videos Maps Commercial Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 11

Social Intelligence Improves BusinessThe future is socially informed. Social Intelligence is adding a new level ofdynamics to all existing industries. Retail Integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of its customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing. Entertainment Direct interaction between the media and the audience, with immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the moment.” Publishing Content and news sites will incorporate social intelligence as a +1.1 way to get data-driven input from their customers, delivering key insights into who is interacting with what, from where and +3.3 +1.1 when. Illustrative examples. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 13

Social Intelligence Improves Business Advertising Social intelligence will be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference. Real-Time Media Real time media, such as the debates or sports, benefit from creating a second screen a virtual viewing community, as well as the data to measure their involvement. Search Nikon D90 In the future, what we think of as search becomes socially informed. What people think and what your friends think have always been important decision criteria, and will be incorporated into existing search sites, or can serve as a self standing, crowd-informed search and discover tool. Illustrative examples. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 14

Social Intelligence Improves Business Enterprise Social intelligence will be embedded into organizations and enterprises, allowing them to gather employee insights around specific questions and projects. Financial Markets Social intelligence in financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time. Illustrative examples. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 15

S Dashboards Provide Insight Dashboards give deep insight into the stream. Filtered views allow you to see speciﬁc data by multiple variables. Aggregate Swipp IndexWhere are swippscoming from Swipp stream Swipps by swippSwipps over “value”timeSwipps by gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 16

Social Intelligence Requires An OpenPlatformSocial intelligence requires an open, distributed platform. The Swippplatform was designed from the onset to foster partner integrations and isopen in three ways. Open Data Open Distributed Open APIs Data Dashboards Swipp APIs will Widgets bring return social data allow for third party social intelligence to to the users innovation any website (Q3) Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 25

Example: Swipper BowlThe Swipper Bowl app is the ﬁrst in a series of vertical apps that shows howthe Swipp API can be used to create vertical social intelligence solutions. Swipp the Commercials Swipp the Teams / Players Swipp Related Topics Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 26

Checklist: How To Get Started1. Get a beachhead (Time Required: 1 minute) ☐ Swipp your company at http://swipp.com ☐ Track your terms (alerts on brand terms) ☐ Get your fellow employees to swipp2. Get engaged (Time Required: 1 hour) ☐ Ask your customers to swipp your brand ☐ Include Swipp in a post, or a campaign ☐ Include Swipp in your email communications3. Pull away from the pack (Time Required: 1 day) ☐ Embed Swipp widgets in your web presence with Swipp Plus ☐ Set up your competitive dashboard ☐ Show your advocates some love Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 28

About SwippSnapshotSwipp was founded in 2011, and received $3.5MM in funding fromOld Willow Partners in 2012.Executive Team Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 29

Thank you!Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 30

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Age of Social Intelligence

by Swipp on Feb 13, 2013

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