Lunch and Learn: Twitter 101Accellion Confidential
What is Twitter?                • Microblogging site                • Both personal and professional                • Not ...
Accellion Confidential
Accellion Confidential
What is a Tweet?                 A Tweet is a message comprised of                 140 characters.Accellion Confidential
What is a Tweet Continued…      • A Tweet is a message comprised of        140 characters      • Include URL links automat...
What Twitter Can Do For Business       •    Engage customers and monitor your reputation       •    Build and maintain rel...
How Can You Use Twitter?Accellion Confidential
Engage Your Community                     • Make your conversation two-way                        • Engage your community ...
Twitter Dos        • Begin slowly and gradually        • Update regularly           • Don’t let your Twitter brand fade aw...
Twitter DosAccellion Confidential
Accellion Confidential
Twitter Don’ts             • Don’t use your personal Twitter account               as a sales channel             • Don’t ...
Twitter Followers       • You do not have to follow people back although         common etiquette encourages it       • Mo...
A few Twitter terms you should know:     @ reply: A comment aimed at one user, but visible     to the public.Accellion Con...
A few Twitter terms you should know: @ReplyAccellion Confidential
Key terms continued…                                         DM:                   A direct message sent in private to ano...
Key terms continued…          Retweeting: Sharing someone else’s post.          Often abbreviated “RT”.    Retweeting is a...
Key terms continued… RTAccellion Confidential
Key terms continued…          Modified Tweet: Shows that the poster has added          value of there own to the Tweet and...
Key terms continued…              #Hashtags: Words beginning with a # to help              you track specific conversation...
Key terms continued… #Hash TagsAccellion Confidential
What can you do?                 • RT Press Releases                 • Tweet blog posts                 • RT info about pa...
Go to Twitter.com and get started today!Accellion Confidential
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Twitter Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion

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Presentation on Twitter Basics, Best Practices and Strategies for Public Relations by Ryan Swindall.

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Twitter Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion

  1. 1. Lunch and Learn: Twitter 101Accellion Confidential
  2. 2. What is Twitter? • Microblogging site • Both personal and professional • Not restricted to people you know • Basic in functionality, immense in reachAccellion Confidential
  3. 3. Accellion Confidential
  4. 4. Accellion Confidential
  5. 5. What is a Tweet? A Tweet is a message comprised of 140 characters.Accellion Confidential
  6. 6. What is a Tweet Continued… • A Tweet is a message comprised of 140 characters • Include URL links automatically shortened • There are no styles in Tweet text • The Subject can be about whatever you wantAccellion Confidential
  7. 7. What Twitter Can Do For Business • Engage customers and monitor your reputation • Build and maintain relationships • Share information with customers • Network • Market and advertise your businessAccellion Confidential
  8. 8. How Can You Use Twitter?Accellion Confidential
  9. 9. Engage Your Community • Make your conversation two-way • Engage your community • Build your credibility • Publish helpful content that adds value • Give people a reason to follow • Search Twitter for conversations • Learn from feedback • Follow people who follow you • Use Twitter to promote eventsAccellion Confidential
  10. 10. Twitter Dos • Begin slowly and gradually • Update regularly • Don’t let your Twitter brand fade away • Captivate people with short Tweets • Raise interest • This makes it easier for people to RT • Attention to the market and its characteristics • Relax and have fun with it • Be the human you areAccellion Confidential
  11. 11. Twitter DosAccellion Confidential
  12. 12. Accellion Confidential
  13. 13. Twitter Don’ts • Don’t use your personal Twitter account as a sales channel • Don’t over-promote products • Don’t re-tweet without giving credit • Don’t ignore @replies • Don’t spam followers • Don’t use broken links • TMIT: Too much information TweetsAccellion Confidential
  14. 14. Twitter Followers • You do not have to follow people back although common etiquette encourages it • More followers isn’t always better • Quality not quantity • Focus on following quality relationships and listening attentivelyAccellion Confidential
  15. 15. A few Twitter terms you should know: @ reply: A comment aimed at one user, but visible to the public.Accellion Confidential
  16. 16. A few Twitter terms you should know: @ReplyAccellion Confidential
  17. 17. Key terms continued… DM: A direct message sent in private to another user. Goes to your Direct Messages inbox.Accellion Confidential
  18. 18. Key terms continued… Retweeting: Sharing someone else’s post. Often abbreviated “RT”. Retweeting is a common way to praise another user, spread awareness or curry favor with influential users. That said, if all you do is retweet you’re not adding much value.Accellion Confidential
  19. 19. Key terms continued… RTAccellion Confidential
  20. 20. Key terms continued… Modified Tweet: Shows that the poster has added value of there own to the Tweet and then republished it. Often abbreviated “MT”.Accellion Confidential
  21. 21. Key terms continued… #Hashtags: Words beginning with a # to help you track specific conversations. You can follow a specific hashtag in real time using a Twitter search. This is great for events.Accellion Confidential
  22. 22. Key terms continued… #Hash TagsAccellion Confidential
  23. 23. What can you do? • RT Press Releases • Tweet blog posts • RT info about partners • Tweet media coverage: awards, contributed articles, YouTube videos… • Tweet about upcoming events and during events….Accellion Confidential
  24. 24. Go to Twitter.com and get started today!Accellion Confidential
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