Social media-analytics

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Social media-analytics

  1. 1. Social Media AnalyticsI implemented the first Social Media Analytics program for the client’s software marketing group. The goalwas to provide the client with insights into the performance of their social media marketing efforts as wellas an understanding around the conversational ecosystem.CHALLENGES  Help client establish a social media analytics program to measure their existing social media efforts  Gain insights into their developer and designer segments  Monitor the conversation ecosystem around their software platform  Identify the online influencers and determine the most effective way to work with themSOLUTIONS  Worked with client to create initial key performance indicators (KPIs) and parameters for program  Helped to identify and implement a social media analytics tool and to train key client stakeholders on how to effectively use itRESULTS  My client is successfully running, monitoring and administrating the social media analytics program  Valuable insights from the monitoring are being integrated into their marketing planning

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